Collector of Bricks and Driver of Clicks.

Managed $1.5M in monthly marketing campaigns for paid media channels, including television, social media, search, display and YouTube.

• Responsible for all new customer acquisition for Jane.com and Jane mobile apps (a $250M annual GMV retail marketplace startup). • Led marketing growth by developing Email, Ads, Affiliate, Social, Organic Search, and Influencer strategies to drive a 49% growth in new customers YoY.• Managed project plans, scope, and timeline for the development of creative assets and the marketing product roadmap, spanning multiple internal teams and disciplines.• Responsible for crafting the full-funnel campaign strategies that drove 75K new customers per month.• Directed the execution of strategies for Paid Search, Paid Social, SEO and comparison shopping teams. Managing an $8M annual budget, driving the highest volume of new customers in Jane’s history.• Developed reporting dashboards and performance decks for presenting to the executive team and investors (Q4 2020 Jane raised $40 million in Series A round).

• Led the mobile acquisition team in delivering record setting app install for two consecutive quarters, surpassing company targets.• Trained new employees on ASO, PPC, mobile attribution, and app install strategies. • Oversaw production of several video ads including script writing, casting, directing, editing, advertising, and variant testing. • Was invited to speak at the top PPC conf in the industry.

• Grew annual app installs from 89k to 430k (381% YoY) within the first year. Then another 20% increase the following year to 518K app installs.• Launched app install campaigns across top ads networks (Apple, Google, Bing, Facebook, Instagram, Pinterest, Twitter, Yahoo, and other 3rd party app networks) managing an annual budget of $2.5M+.• Was able to achieve an app store ranking of #56 in the shopping apps category through app store optimization strategies.

• Drove high performance, digital marketing lead generation campaigns that crushed client CPL targets. Resulting in a 45% increase to digital marketing spends from $1.1M monthly to $1.6M. • Spearheaded the development of processes that married backend client conversion data to frontend digital marketing optimizations; shifting KPIs from a CPL model to an ROI model.• Recruited, trained, enabled, and empowered the team of 8 digital marketing strategists and specialists.• Developed new procedures for forecasting, optimization, testing, and reporting automation which were implemented across all clients utilizing Helix’s marketing services.

Paid search management and conversion rate optimization for Avalaunch Media, a full service online marketing agency. • Planning, developing, and managing paid search accounts for leading brands• Manage Search, Display, YouTube, Remarketing, and Social campaigns• Optimize campaigns for ROI with expert lead tracking integrations• Contact for clients, ensuring client retention through performance & customer relations• Point of Contact with Representatives from Google, Bing, and Facebook• Regular ad writing, A/B testing, keyword expansion, and bid optimization• Landing page design and ongoing conversion rate optimization• Thorough data analysis on campaign performance for client reports and presentations

• Managed, trained, and oversaw activities for five other pay-per-click specialists within the department.• Optimized 20+ PPC clients at a time, with a total average ad spend of $100k monthly.• Responsible for creating custom sales packages for our sales team pitching Netmark's PPC service.• Work included: SEO, PPC, Wordpress Web Dev, CRO, and Social Media Marketing.• Launched the Paid Ads product offering at an agency primarily focused on SEO.

• Directed large sales teams, creating $8.1M in new revenue and generated $2.1M annual recurring contract revenue in 12 months.• Led the entire company in new customer retention rates by using clear, honest, and transparent communication through the sales process.• Personally generated door-to-door sales resulting in $809k in revenue in 12 months.• Oversaw all Interviewing, Recruiting, and Hiring for assigned regions each year. • Trained and motivated 65 sales reps through daily training meetings and incentives.• Prepared and presented daily training meetings.• Responsible for all office administration and operations. • Personally sold 500+ residential home security systems door-to-door. • Managed offices in: St. Louis, MO (2009), Louisville, KY (2008), and Minneapolis, MN (2007).

• Develop strategies to raise rates of customer acquisition, retention, and up-selling. • Formulate bidding and keyword strategies with major search engines.• Created paid search marketing campaigns. Executed bidding and targeting strategies then monitored, tested, and optimized campaigns to hit client KPIs. • Deployed customer surveys and email campaigns resulting in a 213% increase in customer feedback.• Manage pay per click accounts for new and existing clients by: creating, analyzing, and tracking paid-search marketing campaigns.

Before they rebranded as Vivint, they were APX. As a Door-to-door home security salesman my responsibilities included:• Cold calling customers at their homes in my designated areas.• Presenting the features and benefit of the products.• Determining customer's needs and designing them a customized home security system.• Presenting price, qualifying customers, and securing contracts.

Sold residential waste removal services door-to-door. Personally generated $302k in annual recurring revenue in four months (970 new accounts) For the following clients: • Borden Waste-Away Service, Inc. in Elkhart, IN • Waste Management in Utica, NY • HomeTown Hauling in Louisville, KY