Greig Johnston Email & Phone Number

Parker, CO, US

Denver, Colorado, US

• Developed and executed targeted email marketing campaigns, resulting in a 20% increase in service bookings.
• Optimized email automation workflows to follow up on leads and improve customer satisfaction, boosting engagement rates by 15%.
• Conducted A/B testing on email subject lines and content, leading to a 10% improvement in open and click-through rates.
• Collaborated with sales and customer service teams to align email strategies with business goals, increasing lead conversion by 12%.
• Managed email campaigns from concept to execution, including design, copywriting, and testing.
• Developed email marketing strategies.

Englewood, CO, US

• Led the defining of requirements for innovative on-screen channel takedown strategies and messaging for major companies including Disney, Paramount, FOX, and STARZ, streamlining processes and achieving an estimated.
• Streamlined communication and processes with Sling International content owner liaisons, serving as cross-team leader, to create more effective customer messaging across multiple portals. These new clear and concise.
• Accountable for content and timing for maintenance notifications for DISH satellite (XIV) Portal supporting D2C and B2B customers.
• Introduced and designed requirements with a prioritized roadmap for trackable QR codes and associated analytic dashboards across DISH IT & DISH Product stakeholders resulting in more accurate customer insights.
• Pioneered the use of generative AI tools to personalize communications across Set-Top Boxes (STB) and social media by leveraging user personas, customer temperature, and context, resulting in a 5% increase in NPS score.
• Collaborated with UX/UI to upgrade product branding on social media sites, resulting in over $1M in new revenue and boosting market relevance, competitiveness, and consumer brand perception.

Orlando, FL, US

• Developed messaging, business strategy and operational processes for data center operations regarding environmental maintenance of servers, UPS, switches and other IT equipment.
• Customers included SpaceX, Visa, Comcast, Amazon and other tier 1 clients, including customers that require security clearances.
• Led multiple campaigns for lead generation, increasing total leads by 3%.
• Oversaw design and development of promotional videos with testimonials targeting revenue growthDeveloping content, graphics and other artifacts for proposals.

• Applying ingenuity, creativity, and analytical skills in identifying, creating, and evaluating negotiation strategies and tactics to advance revenue streams and customer awareness of Calabogie Corporation. In addition.
• Responsible for all aspects of brand image in the market, improving NPS score by 100%.
• Established analytical framework for strategy development.
• Evaluated relevant data such as competitive information, industry trends, and historical performance to develop sound forecasts in support of plans.
• Developed operating model, objectives and tactics necessary to implement strategy.
• Oversaw creative marketing ads, slogans, designs for apparel in order to create more revenue for golf tournaments and all Calabogie properties

• Created innovative marketing campaigns and strategies for new business lines that increased profits. This effective messaging centered around being a reputable and established business increased NPS score by 15%.
• Instrumental in generating more than $125k in revenues from dental hygiene services.
• Evaluated effectiveness and supported execution of marketing campaigns that resulted in better positioning in the market.
• Achieved increase in efficiency and improved patient experiences by personalizing appointment times and care based on health insurance plans.

Montréal, Québec, CA

• During my time here, I unveiled my ideation, innovation, and visionary thinking. Biggest example and one I am most proud is shared in link below.Consulted with company leaders and management on development and.
• Created and championed digital shelf strip product and encoding method that reduces customer confusion, improved accuracy, and reduced operating costs similar to the solution deployed by Kroger.
• Created merchandising plans, developed go to market strategy for product features, developed sales and marketing campaigns, market analysis, oversaw enablement for the field.
• Improved in store revenue by 15%.
• Reduced churn by 6.5%.

• Directed all facets of business operations and expanded market opportunities. Built and maintained customer relationships. Managed contracts, appointment scheduling, and equipment usage. Monitored and analyzed market.
• Created an innovative Plan, Implement and Evaluate (PIE) system that enabled expanding existing markets and accelerating leads, resulting in doubling quarterly revenue growth.
• Instrumental in expanding into new markets by using insights gained from performing business and marketing process reengineering.
• Led the establishment of a social media strategy and presence that resulting in 20% increase in customer satisfaction and retention rates.
• Oversaw IT department and cybersecurity operation for the business.

• Oversaw development and execution of marketing strategies at this marketing agency for small business clients located in Ottawa and Arnprior. Created and analyzed business marketing reports, analyzed business data.
• On average increased client profitability by 15% by developing and executing creative marketing and sales initiatives.
• Optimized marketing and messaging project scheduling and management for more than 100 clients.

Vaughan, Ontario, CA

• Received 2010 Canadian National Top Sales Champion award from Nike ($100k+ sales in a single month).
• Achieved sales 22% over typical gross sales in a 2-week period.
• Always met or exceeded sales targets.

Ottawa, Ontario, CA

• In this entrepreneurial role, I invented an innovative and unique fantasy hockey league which rapidly grew to include 38 teams and more than 1,000 players. I invested time in conducting market research to target a.
• Part of the visionary team that created a startup business with a suite of NHL style experiences for the residents in and around Ottawa (now owned and operated by the City of Ottawa).
• Instrumental in the design of player experiences and business models, including securing sponsorships for initial funding and advertising.
• Resulted in a multi-tiered (including tier 1 semi-pro) league with more than 1,000 players from across Canada.
• Continues to be a highly successful, multi-million revenue stream for the City of Ottawa

Associates Business Degree, Associates Business Administration

Associates, Business, Management, Marketing, And Related Support Services