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Greig Saunders is listed as Managing Director at Key Insight Management, a with 1 employees, based in Greater Glasgow Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Greig Saunders.
Greig Saunders previously worked as Group Business Development at Devro and International Commercial Consultant at Quorn Foods. Greig Saunders holds Postgraduate, Food & Grocery Management from The University Of Edinburgh.
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A highly motivated, strategic category management and marketing professional who can simplify complex issues and drive initiatives forward. Additionally, strong sales and NAM experience has provided me with a comprehensive commercial background.Excellent change management capability, a determination to help individuals and groups achieve full potential and an asset to any fmcg organisation.Specialties:Category Management; Marketing; National Account Management; UK Retail; International Sales and Commercial Management.
Listed skills include Fmcg, Customer Insight, Strategy, Management, and 16 others.
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Glasgow
Key Insight Management provides category management, customer marketing and commercial management support to companies in the food industry, generating valuable insights that are impactful and measurable. Services are tailored to individual client needs and range from full-time interim cover to managing key projects.
Glasgow, United Kingdom
An interim assignment to develop and implement global strategies and roadmaps for three distinct product categories.
Stokesley, North Yorkshire
Delivered full time category and commercial management support to an international business undertaking rapid expansion. A blend of experience, flexibility and teamwork provided stability to a team operating in 15 countries, allowing me to lead and support organisational change projects and deliver ongoing results.Developed the global meat free category by evaluating capability in Quorn’s markets, commissioning research to establish credibility with key retailers and developing and executing a category vision to share expertise.Two separate stints, initially from August 2013 to July 2015 and then from January 2016 to May 2017, have provided significant international experience, working with global retailers either directly or in co-operation with in-market partners.
Hong Kong
A four month in-market assignment with two key objectives – to create a marketing plan for Hong Kong’s newest Premiership rugby club, and to construct a database to record and analyse player and game statistics.The result - an enhanced club profile, increased community and online visibility and an improved platform to boost attractiveness to sponsors, the club's main source of income.
Hull, United Kingdom
A project-based assignment which addressed a key business need to develop commercial insight, supplemented by the provision of specific category management support to all national account managers.Designed and implemented a market and category reporting system to enhance business decision-making. The business decision making tool was launched ahead of schedule, and became an integral part of the annual planning cycle.
Stokesley, North Yorkshire
Providing category management expertise and support, focused primarily on the Sainsbury's account.Creating and executing a shopper focused, through the line marketing plan to improve shopper conversion.Delivering 18% growth in branded distribution points from optimal range and merchandising planning, generating additional revenue for both customer and supplier.
Glasgow, United Kingdom
Commercial responsibility for the integration of the Fray Bentos business unit into Baxters and the strategic direction of the Fray Bentos brand going forward.
A new role, created to strategically drive customer-focused thinking into the company’s commercial decisions.Restructured and manage all company research.Deliver strategic insights and category rationales both internally and externally.Drive new business wins using category arguments and existing growth from ranging and merchandising best practice.Work in tandem with customer category teams to deliver against joint business plan objectives.
Defined category strategy and aligned with retailer joint business plans.Worked with buying and merchandising teams from the major multiples on speciality milk and yoghurt categories.Managed customer and shopper insights and achieved on-target increases in weighted distribution.Continual cross-functional networking across all management levels.Seconded to strategically important “Maximising Potential from Core Business” team in 2008, focusing on key growth areas within Europe.
Direct account responsibility for 15% of the UK volume and net sales contribution, achieving year-on-year sales growth ahead of budget in retail accounts.
Full responsibility for annual marketing budget of over £10m, delivering profit and volume growth of 20-25%.Led integrated, heavyweight TV, advertising and nationwide sampling campaigns.Consistently achieved annual penetration, brand and advertising awareness targets.
Managed the introduction of the company’s first ever fresh soya milk product, a line which is now firmly established as the UK’s leading speciality milk product.
Completed - via distance learning - the IGD/University of Edinburgh Postgraduate Certificate in Food & Grocery Management in November.
Quick answers generated from the profile data available on this page.
Greig Saunders works for Key Insight Management.
Greig Saunders is listed as Managing Director at Key Insight Management.
Greig Saunders is based in Greater Glasgow Area, United Kingdom while working with Key Insight Management.
Greig Saunders has worked for Key Insight Management, Devro, Quorn Foods, Hong Kong Scottish Rugby Football Club, and Aunt Bessies.
You can use AeroLeads to view verified contact signals for Greig Saunders at Key Insight Management, including work email, phone, and LinkedIn data when available.
Greig Saunders holds Postgraduate, Food & Grocery Management from The University Of Edinburgh.
Greig Saunders is listed with skills including Fmcg, Customer Insight, Strategy, Management, Shopper Marketing, Marketing Strategy, Business Planning, and Market Research.
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