Alec Gress Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Beverly Hills, Ca, Us

• Served as the lead marketing coordinator for the #14 top producing luxury real estate team in the United States, providing marketing assistance to 12 agents, and developed a vast understanding for the luxury real estate market• Designed, built and maintained a social media presence on Facebook, LinkedIn, Instagram, Twitter, YouTube and grew social following by 33% in 6 months• Created, managed and optimized a social media editorial calendar• Generated real estate leads via digital marketing campaigns (PPC) on Facebook, Instagram, consistently producing results which were above industry averages for CTR and CPC• Graphic design, photo, and video editing using design programs to create social content, digital ads and marketing collateral• Responsible for all listing coordination, and bringing new listings to market• Planned and executed traditional marketing campaigns; creating weekly ads that were featured in the LA Times, Broker Caravan Magazine, and Home by Design Magazine• Responsible for coordinating open houses, including ordering signs, providing sales materials, and creating drip campaigns for agent follow up• Provided project management oversight by spearheading numerous developments, such as a new website redesign, website maintenance, listing presentations overhaul, traditional marketing campaigns, email marketing campaigns and other forms of sales material• Effectively managed and tracked monthly marketing expenses, in excess of $330k per year, and developed marketing reports, reporting findings to the Director of Operations• Created, implemented and managed an email marketing campaigns/strategy, sending weekly emails to 20,000, frequently A/B testing, utilizing automation, segmenting client databases and using BombBomb for video email campaigns• Highly experienced on the use of the Salesforce CRM, frequently using this technology to collaborate, and update agents contacts.

Dallas, Tx, Us

• Created and developed daily content, in the forms of written articles, videos, and podcasts targeted towards real estate brokers, agents, and associations• Editorial content planning; curated content topics by staying up to date on all industry news • Established a video strategy for REAL Trends, produced all REAL Trends video content, and lead a video production team• Learned pre/post video and audio production, utilizing Adobe Premiere Pro, Audition and After Effects• Responsible for all REAL Trends in-house digital marketing efforts (PPC: search, display, social, account structure, bidding strategies, analytics, A/B testing, etc.)• Orchestrated and optimized the successful launch of Google AdWords, Facebook, Twitter, Instagram, YouTube, and hyper-local (Centro Platform) PPC marketing campaigns for over 40 real estate brokerages and agents• Provide consistent, collaborative engagement with real estate brokers, agents, and associations on digital marketing strategy, marketing results reporting, video strategy, and custom video projects• Copywriting experience, having produced content for a new company website transition, general content writing, internal communications, social media, and digital marketing ad copy• Experienced in SEO copywriting, A/B testing, copyediting, AP style, and understanding KPI’s in regards to copywriting/digital marketing analysis• Generated ad copy and designed layouts for client digital marketing campaigns• Helped develop and implemented a social media strategy for REAL Trends, resulting in a 33% growth in social media followers• Develop strategy, oversee launch, and manage ongoing content of official company podcast• Developed content distribution newsletters and email marketing campaigns to segmented audiences• Office administration/customer support experience

Dallas, Tx, Us

• Grew, sold, and developed a technology platform (Tagible) in the real estate industry in excess of $50,000 in revenue, serving as the lead sales, business development, customer support, onboarding, and UX/UI design representative• Served as the primary sales point-of-contact for a technology platform, and developed lead generation/customer retention strategies• Represented REAL Trends and Tagible and industry events/tradeshows• Developed strategic real estate sponsorship plans for the technology platform Tagible worth $26,000

Seattle, Wa, Us

I am currently a senior at Seattle University majoring in Strategic Communications and minoring in Business Administration. I am currently seeking a job or internship in marketing, publicity, or strategic communications.

Seattle, Washington, Us

• Conducted creative outreach techniques between Forterra and Redmond youth groups to promote community events• Raised hundreds for community events by gathering donations and spreading our message within the city of Redmond• Created partnerships between Forterra and various community organizations in Redmond • Took on a leadership position by mentoring younger interns• Developed and refined presentation and leadership skills by presenting findings to corporate executives

• Planned and organized a variety of different events for an established Seattle entertainment company and venue• Created and implemented a compelling online marketing strategy, and managed all of the company’s social media and website activity • Developed networking and promotional skills by working closely with members of the community and other local businesses • Expanded Volume’s online presence by 5,000 Facebook likes during internship

Lynnwood, Wa, Us

• Successfully adopted a “relationship” sales technique to offer the best customer service possible while maximizing commission received in a highly competitive sales environment• Utilized all relevant sales tools to drive profitable growth• Established and achieved daily sales goals

Midvale, Utah, Us

• Provided excellent customer service by getting to know customers and working with them to find the right product to fit their individual needs• Leveraged all available resources and tools to gain the necessary knowledge about the products offered in order to provide optimal customer service • Managed inventory by efficiently receiving and stocking new merchandise• Collaborated with other team members to outfit seasonal store displays

Seattle, Washington, Us

• Developed strategies to efficiently sort and package product in order to effectively meet the daily shipping goals and contribute to the company’s bottom line• Researched the organizational goals of the company to optimize my contribution to the team• Developed framework and working parameters as well while training temporary staffers

Bachelor'S Degree, Strategic Communications

Education record