Greta Åkesson

Greta Åkesson Email and Phone Number

Chief Digital Officer (CDO) Interim @ Primus-Silva
Stockholm, SE
Greta Åkesson's Location
Greater Stockholm Metropolitan Area, Sweden
About Greta Åkesson

Collaborative leader with +15 years in leading positions across the H&M Group and markets, used to leading cross-functional, diverse teams. Able to navigate complex situations through clear communication and a solution-oriented approach. Enjoy setting a clear vision and a tangible strategy together with key stakeholders and for teams to feel strong ownership. I believe the customer should be at the centre of every decision to reach profitable growth, and that decisions should based on analytics and insights at hand.I have experience in retail industry; merchandising, wholesale, partnerships, sales and profit, supply chain management, buying, and business analysis.My skills: Strong drive, empathic leadership, team development, P&L responsibility, sales/business analysis, selling KPIs, merchandising, store layout, buying, supply chain, business controlling.

Greta Åkesson's Current Company Details
Primus-Silva

Primus-Silva

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Chief Digital Officer (CDO) Interim
Stockholm, SE
Website:
mynewsdesk.com/fi/huawei-suomi
Employees:
130
Greta Åkesson Work Experience Details
  • Primus-Silva
    Chief Digital Officer (Cdo) Interim
    Primus-Silva
    Stockholm, Se
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  • Wahsel
    Senior Consultant
    Wahsel Aug 2023 - Present
    Stockholm, Stockholm County, Sweden
    Wide experience within Retail and E-com as well as Consumer Insights.
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  • Nelly.Com
    Chief Sales Officer (Interim)
    Nelly.Com Aug 2023 - Sep 2024
    Borås/Stockholm
    12 m. Interim Chief Sales Officer at Nelly group (publ.) ~1 BSEK, managing E-com team including SEO, Paid performance, Online Merchandising, Influencer Marketing and CRM (Newsletter and Marketing Automation).Day-to-day operations and actions to improve selling based on click-through rate, conversion, and top-selling items in Newsletters, site, SoMe, SEM.Improved Online Merchandising method and follow-up with KPI goals (Views, Users, Click-through rate, conversion, site heatmap), setting up GA4 tracking and A/B testing to optimize conversion. Managed marketing budget and agency relations (Paid Performance, SEO, GA4); setting target KPI’s and follow-up performance.Negotiated several SaaS-services, cutting cost and improving terms.Worked with 2 different e-com platforms including a successful roll-out of new headless commerce e-com solution.
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  • H&M
    Commercial Manager Marketplaces & Partnerships
    H&M Sep 2021 - Aug 2023
    Stockholm County, Sweden
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  • H&M
    Global Head Of Gift Cards
    H&M Mar 2017 - Sep 2021
    Stockholm, Sweden
    Profitable growth of Gift card business; store, e-com and external channels (Amazon, Tesco, Duane Read, Rewe, Boots etc).
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  • H&M
    Store Development Manager, Expansion
    H&M Nov 2014 - Feb 2017
    Stockholm, Sweden
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  • Weekday
    Global Head Of Merchandising At Weekday/H&M
    Weekday Sep 2013 - Mar 2014
    Stockholm, Sweden
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  • H&M
    Head Of Merchandising, Japan & Korea
    H&M Nov 2010 - Sep 2013
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  • H&M
    Head Of Merchandising, Sweden
    H&M Jan 2009 - Oct 2010
    Stockholm, Sweden
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  • H&M
    Business Development/Specialist
    H&M Jan 2008 - Jan 2009
    Stockholm, Sweden
    Specify business analysis requirements towards IT, set KPI's, develop reports to support business decisions.
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  • H&M
    Supply Chain Merchandiser
    H&M Oct 2006 - Dec 2007
    New York, New York
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  • H&M
    Business Controller
    H&M Jan 2005 - Oct 2006
    Stockholm, Sweden
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Greta Åkesson Education Details

Frequently Asked Questions about Greta Åkesson

What company does Greta Åkesson work for?

Greta Åkesson works for Primus-Silva

What is Greta Åkesson's role at the current company?

Greta Åkesson's current role is Chief Digital Officer (CDO) Interim.

What schools did Greta Åkesson attend?

Greta Åkesson attended Stockholm School Of Economics, Instituto Tecnológico Autónomo De México.

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