Greta Williams Email and Phone Number

My key responsibility is to drive growth of our SVOD products across multiple platforms & territories including Amazon Prime Video Channel, Apple Channels and DTC. I am responsible for partner management, driving growth through acquisition, conversion and retention, joint business planning with distribution partners/aggregators, editorial & content planning and merchandising strategies. I oversee pricing, promotional offers, A/B testing, content curation, product features & functionality, and storefront merchandising.

Part of the Commercial & Digital Strategy team, I provide direct commercial support to linear and non-linear business lines, working closely with Directors and VPs.My main role is to provide analysis and insights across a range of business issues to support the team on assessing commercial viability for new business opportunities, including business cases, current market state & competitor reporting.

Programme performance & ratings, qual & quant analysis, market & competitor research, marketing & sales support.

Nordics & Benelux channel ratings reporting & analysis, strategy & market research.