Greta M. Berg Email & Phone Number

Huntersville, Nc

Graphic Communication - Internet & Social Media Marketing - Brand Management Partner with corporate executives and sole proprietors in planning and executing dynamic offline and online campaigns through graphic design, print collateral, signage, social media, branding, and Internet marketing. Key Achievements to date:• Learned the value of target market strategizing while boosting brand-awareness for local fitness group.• Rebranded Race Driven, Inc., including custom logos for all private brands, packaging, and signage.• Helped a new author fulfill their dream of publication by illustrating their children’s book series.• Boosted visibility for ACN’s celebrity fundraiser, by strategizing and implementing an online marketing campaign, which leveraged the celebrity’s social media footprint, garnering over 50,000 new views.

Marquette, Michigan, United States

Graphic Design - Estimating - Ordering - Project CoordinatingCollaborated with sales to outline graphic solutions, which were inline with client’s brand, budget, and timeline. Oversaw a fast-paced, energetic, production crew responsible for the manufacturing and installation of a wide range of custom signage. Worked with governmental entities to ensure proper code ethics.Key Achievements:• Learned the value of clarity-in-communication while managing a remote team of designers.• Used dynamic QR Code technology in an offline campaign driving brand awareness to a Ford Dealership’s new mobile platform, which increased interaction by 27% and conversions by 15%, in the first month.• Collaborated with a chamber of commerce to design, produce, and install a citywide sign system that showcased the city’s natural beauty and historical architecture to an ever-growing tourist population.

Munising, Mi

Graphic Design - Social Media Management - Promotional Products - Brand Building & Management Created and maintained the corporate brand identity for parent company, and its private brand family. Implemented a strategic advertising campaign across multiple media assets; designed and maintained VGS.Key Achievements:• Learned the value of continuing education while developing a multi-channel marketing strategy.• Further boosted Roam’s Brand Awareness via in-trend designs for its clothing line and promotional products; including graphics, clothing labels/tags, packaging, exhibits, and online shopping kiosk.• Continued-the-dream for Roam Inc., via creation of visual identities for its new private family brands.

Marquette, Mi

Graphic Design – Product Research – Sales – Estimating – Client Relations – Vendor ManagementLed and improved daily business operations and management: accounts payable, accounts receivable, customer support, shipping/receiving, ordering, pricing, budget review, product management, and design overflow. Design, produced, and installed all client signage, including fleet, monument, and exhibits. Key Achievements:• Learned the value of truly listening while working with a multi-generational and culturally diverse Board.• Researched, budgeted, and negotiated purchase of large format printer that increased sales by 14%.• Collaborated with Rio Tinto Kennecott Mining Corporation on how to educate an eco-friendly community about its industry, resulting in interactive digital displays and supporting signage.• Helped a booster club raise $15,000 by designing and producing fifty 4’x8’ sponsor signs in two days.

Bachelor Of Fine Arts (B.F.A.), Graphic Design / Illustration, With Honors

Activities and Societies: NMU Marching Band / NMU Jazz Band / NMU Pep BandGraduated with the necessary skills to pursue a career.

Internet Marketing Graduate Program, Internet Marketing, With Honors

Activities and Societies: Course Director's Award - New Media Marketing Course Director's Award - Advanced Internet Marketing.