Greta Gustafson Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

- Provide strategic national and local media support across a variety of consumer and corporate clients, including Walmart, Sam's Club and Freshpet. - Develop, project manage, and execute client communications plans. - Pitch and place stories in national, local and trade media to meet client goals. - Identify creative solutions and ideas to drive media attention and coverage for a variety of national-level brands.- Monitor and mitigate reputational risks.

- Develop relationships with national and trade media resulting in positive coverage for the Red Cross, including creating regular segments for key campaigns and on-air fundraising support.- Manage reputational risks by establishing research-tested corporate messaging, mitigating negative press and developing reactive statements.- Train national spokespeople, including subject matter experts and leadership, to speak on behalf of Red Cross initiatives, in addition to acting as a national spokesperson myself.- Provide strategic media relations guidance across the organization, including to 80+ regional communicators managing local media markets.- Develop and manage media relations internship program, including the hiring and supervision of 10+ interns.

Washington, District Of Columbia

- Developed and executed a strategic media relations plan for national-level disasters, including managing proactive and reactive media during high-profile events such as Hurricanes Harvey, Maria, and Florence.- Produced Telly-award winning video stories highlighting our mission’s impact on communities in need for media, social media and fundraising use. - Revolutionized media monitoring by onboarding the organization onto Cision/TrendKite, reducing the time spent on compiling media reports by 50% and the cost per user by 40%.- Created and executed media relations plans for key campaigns and initiatives, including pitching and placing stories and op-eds in national and trade media outlets.

Washington, Dc

- Pitched and fielded inquiries from national media and maintained media lists in Cision.- Wrote press releases, media advisories, and blogs.- Monitored and analyzed media coverage using Cision and Meltwater media monitoring services.

Washington, Dc

- Planned and executed select University events for students.- Oversaw student information desk workers and building managers, help to manage conflict and complaints.- Answered questions of perspective and current students, parents, alumni, and faculty.

Tysons Corner, Virginia

- Promoted client content through blogger and journalist outreach, social media, and online networks.- Wrote content for multiple clients’ websites and created my own blog.

Birch Bay, Washington

- Managed promotions, special events, website and social media and increased Facebook engagement 1000%.- Handled managerial duties, including hiring, scheduling, and supervising over 50 employees and customer complaints.