Greta Reinhold Email and Phone Number
Greta Reinhold work email
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Greta Reinhold personal email
I am a versatile global team leader who builds and fosters connections between creative, technical and Marketing teams to deliver communications that will enhance and promote a brand. I have managed global teams of Planners, Project Managers, and Agile Leaders focused on the design, execution and delivery of complex, global projects including digital, retail, social, and event assets for product launches and marketing initiatives. I have a particular passion for continuous improvement and applying Lean and Agile methodologies to improve operations and drive efficiencies. My career has spanned a wide breadth of roles including Communication Design, Planning and Project Management, Product Marketing, Emerging Markets, and Business Development, which provides me with a rare perspective on how to successfully connect Marketing and business strategy with the tools and capabilities needed to deliver results in a rapidly changing environment.Specialties: Team Leadership & Development of global & virtual teamsProgram/Project Management of complex, large-scale global projectsStrategic Planning/Deployment and Maturity Model development to drive business growthLean & Agile Methodologies to solve problems and drive efficiencies with transparencyChange Management & Organizational Transformation with ability to influence at all levels
Zipcar
View- Website:
- zipcar.com
- Employees:
- 501
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Senior Manager, Business Operations And Internal CommunicationsZipcar Apr 2024 - PresentBoston, Massachusetts, Us
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Senior Manager, Marketing OperationsZipcar Feb 2021 - Apr 2024Boston, Massachusetts, Us
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Group Manager, Agile Management, Product & Communication DesignBose Corporation Apr 2019 - Jul 2020Framingham, Massachusetts, UsSelected to build, develop and lead newly formed team of Scrum Masters in U.S. and Europe as part of organizational transformation across Global Consumer Marketing and Communication Design. • Drove successful adoption of Agile approach and mindset in the creative development, execution, and delivery of all global digital, retail, social, advertising and event marketing communication assets for product launches and sales and marketing initiatives across 13 Scrum teams.• Led change management effort at individual, team, leadership and organizational levels, including training, development, ongoing coaching, and department-wide events.• Facilitated planning, prioritization, and decision-making discussions with global leadership team.• Established key success metrics for Agile teams and drove monthly/quarterly reporting and ongoing continuous improvement initiatives. • Developed organizational case study to share insights across corporation and influence broader Agile adoption.• Conceived an organizational Agile Playbook, capturing core values, tenets, metrics, tools, and processes.• Achieved Professional Scrum Master (PSM1) certification, along with team members. -
Group Manager, Global Retail Planning, Product & Communication DesignBose Corporation Jan 2015 - Apr 2019Framingham, Massachusetts, UsManaged Retail Planning teams in U.S. and China in the planning, design, development, and testing of customer experiences, product demonstrations, store designs and marketing communications in all Bose retail channels.- Coached and inspired team members to adopt experimental approaches to retail design development, including design sprints, rapid prototyping, and test and learn initiatives to capture customer and employee insights.- Drove decision making, problem solving and conflict resolution with global business stakeholders and leaders.- Integrated China’s Retail team into Bose’s Global Planning team, ensuring more efficient execution of retail stores and a more consistent global retail presence.Recognized by leadership, peers and team for a calm, straightforward, and collaborative approach that ensures a continued focus on removing obstacles and delivering results.
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Group Manager, Business Development, Emerging Markets Of The AmericasBose Corporation May 2012 - Dec 2014Framingham, Massachusetts, UsSelected to lead new team responsible for development and execution of strategic plans, new business initiatives, and operational improvements to drive transformation of Mexico, Central, and South America markets.- Led team in evaluation, analysis and execution of new initiatives, including driving storefront productivity and expansion to new channels, geographies, accounts and customers.- Designed and facilitated two-day collaborative session with cross-functional, company-wide group of cohorts, focused on identifying Mexico growth initiatives to drive the development of a fully functioning multi-channel market and lead to a doubling of the business over four years.- Created an operational maturity model to monitor the development of operational infrastructure and systems necessary to support the current and future development of a Mexico Direct business.- Completed multiple lean projects as part of Yellow Belt program and served as mentor to colleagues.
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Group Manager, Retail Marketing, Americas International MarketsBose Corporation Jan 2011 - Apr 2012Framingham, Massachusetts, UsLed team responsible for development of all retail marketing assets, including go-to-market plans, promotions, dealer events, and retail merchandising plans for Canada, Mexico, Central and South America.- Created a prioritized strategic plan for major merchandising initiatives, ensuring effective and efficient project management from creative conception to retail deployment. - Drove cross-functional, multi-channel teams to ensure consistency of go-to-market activities across Americas.
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New Product Marketing Manager, Americas International MarketsBose Corporation May 2008 - Jan 2011Framingham, Massachusetts, UsPartnered with sales and marketing teams to plan all product-related marketing activities, including go-to-market execution and product transition activities in Canada, Mexico, Central and South America.- Developed go-to-market timeline and communications plan for all product launch activities, including development of launch assets, dealer presentations, and reseller communications.- Collaborated with product divisions and Marketing Communications in development and localization of product launch assets, including messaging, packaging, photography, and demonstration content.
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Manager, Business RelationsBose Corporation Jan 2006 - May 2008Framingham, Massachusetts, UsLed team responsible for the development and advancement of business-focused marketing communication assets for U.S. sales channels. - Actively partnered with sales channels in development of key retail program strategies and initiatives.- Influenced the development of calibrated, creative solutions to build and protect the brand.- Championed process improvements to increase workflow efficiencies and collaboration with sales.- Served on team responsible for the implementation of new project planning and management tool.
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Sr. Marketing ManagerPolaroid Corporation 2000 - 2006Amsterdam, Nederlands, NlSelected for cross-functional product development team in support of global launch of new products using emerging digital printing technology. - Supervised newly-formed team in developing and executing comprehensive go-to-market strategy for global product launches, including product and customer requirements, market research, industrial design, user interface, customer positioning, messaging, packaging, instructions, and point-of-sale materials.
Greta Reinhold Skills
Greta Reinhold Education Details
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Unm Anderson School Of ManagementMaster Of Business Administration - Mba -
University Of VermontBachelor Of Arts - Ba
Frequently Asked Questions about Greta Reinhold
What company does Greta Reinhold work for?
Greta Reinhold works for Zipcar
What is Greta Reinhold's role at the current company?
Greta Reinhold's current role is Senior Manager, Business Operations and Internal Communications.
What is Greta Reinhold's email address?
Greta Reinhold's email address is gr****@****ose.com
What schools did Greta Reinhold attend?
Greta Reinhold attended Unm Anderson School Of Management, University Of Vermont.
What are some of Greta Reinhold's interests?
Greta Reinhold has interest in Education.
What skills is Greta Reinhold known for?
Greta Reinhold has skills like Product Marketing, Marketing Management, Consumer Electronics, Cross Functional Team Leadership, Marketing, Product Launch, International Marketing, Competitive Analysis, Multi Channel Marketing, Retail, Product Management, Business Development.
Who are Greta Reinhold's colleagues?
Greta Reinhold's colleagues are Jacob Usner, James Dove, Indira Moreira, Matthew Pearce, Tayler Sims, Ernesto Gianola, Ryan Gramaglia.
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