Gx Consulting was founded in 2010 to address a growing need for marketing and communication support in Boston’s sport-for-development sector, and quickly scaled into a multi-service agency dedicated to equitable work in communities across the region. Today, Gx provides strategic marketing services to projects and organizations with a shared passion for impact, innovation, opportunity, and change. Our work embraces cross-sector collaboration, harnessing the power of community for progress. Core Services Include: Marketing & Communications, Fundraising, Event Planning and Execution, Community Engagement, Corporate Sponsor and Brand Activation, Partnership Marketing, Project Management Client Collaborators: U.S. Soccer Foundation, Women Win, the City of Boston and Boston Unity Cup, PENSOLE Design Academy, International Champions Cup, Museum of Fine Arts, Coaching Peace, Liverpool FC International Academy, the Boston Marathon’s Team Brookline, the Sports Museum, U.S Soccer CONCACAF, and the Women’s Sports Foundation among others.

The Boston Unity Cup is a city-wide adult soccer tournament celebrating Boston’s diverse community around a shared passion for sport. ​Hosted in collaboration with local leaders, community organizations, non-profit programs, and the City of Boston Mayor’s Office, the Boston Unity Cup is a testament to the power of partnership and what our city can do when we come together.

In my role as Managing Director of BU Spark! I oversee the operational management of all Spark! activities and ensure quality experience for students, university stakeholders, and external partners engaging with Spark!. My work has been instrumental in expanding Spark’s programming to engage more than 600 students each academic year who work on nearly 100 projects in collaboration with our external partners.

Boston Bolts, Brookline Youth Soccer, Liverpool International Academy MA

- Implemented 2011 Go To Market retail and event strategy launch- Served as Lead Project Manager on all Go To Market retail marketing initiatives- Identified and executed strategic brand and grassroots marketing opportunities for retail outlets- Served as Lead Project Manager on company catalog (Spring/Summer 2012 edition) - Marketing liaison for Sales, Life is good Global, Festival, and Kids Foundation(Summer-Fall 20210)- Initially hired to assist with execution of the Retail Test Initiative at Patriot Place- Cultivated partnership marketing opportunities with Patriot Place and select merchants within the Patriot Place complex- Identified additional community-based partnership initiatives and developed activation plan- Designed & executed all drive-to-retail marketing plans, promotional and otherwise- Launched in-store qualitative research studies and evaluations - Managed creative design process with contracted designer- Worked directly with Patriot Place team to maintain clear communication flow throughout- Steered final report and executive summary development

- Developed and implemented annual marketing communications plans - Implemented new marketing standards for the organization- Optimized stakeholder communication share for board members, supporters, and funders - Oversaw sponsor prospecting and activation- Provided event planning support and on-site execution

- Assisted with Breakers brand development and brand marketing activation- Liaised with league office on execution of national events leading up to WPS launch- Developed and executed strategic grassroots marketing plan- Implemented Breakers' charitable giving program, Pass It Forward- Responsible for all player appearances and PR events (90+ total)- Assisted with sponsorship leads, sales, and activation- Managed in-game entertainment, partnership activation, and script development

- Managed diverse portfolio of events for internal and external partners- Achieved quarterly sales targets and end of year revenue goals - Collaborated with key partners around high visibility events including athlete signings, movie premiers, and record launches