Gretchen is a writer and editor with a strong digital marketing background and a decade of work experience in beauty and lifestyle content creation. She is Google Analytics Certified and has expert skills and knowledge in Search Engine Optimization, Social Media Marketing, and WordPress. Currently, she runs a lifestyle blog and online shop, which she started in 2013, and a fashion and beauty magazine she founded in July 2021. She also offers workshops and services in SEO writing, content marketing, and basic makeup.She was the former Managing Editor of Modern Parenting under One Mega Group, where she consistently met monthly page view quotas for two years, grew page views by 140%, and helped put together annual print issues and events.Additionally, she was the former Managing Editor of a global brand publisher based in Singapore where she helped launch an online publication for Unilever Philippines. She also worked as a Managing Director for a startup content marketing agency, while she simultaneously led its sister company’s online beauty magazine and shop as an Editor-in-Chief.On top of this, she models on the side and collaborates with fashion, beauty, and lifestyle brands. Outside of work and her passion projects, she is a competitive athlete, a big fan of Harry Potter and WWE, and she enjoys spending quality time with her husband Cayo, their daughter Cambria, and their pet dog and cat, Booboo and Bellatrix.