Gretchen brings several years of experience as an award-winning news reporter to her role as Daigle Creative's public relations and content creation manager. Her extensive background in journalism has equipped her with a deep understanding of media trends, a mastery of storytelling, and exceptional writing skills, all of which are pivotal to her current work.Gretchen earned a bachelor's degree in multimedia journalism from Virginia Tech. Before joining Daigle Creative, she honed her skills at WDBJ in Roanoke, WJHG in Panama City Beach, and Action News Jax in Jacksonville. Her time at WJHG was particularly notable, as she received three prestigious Florida Association of Broadcast Journalists awards for Best Reporter, Best Hard News Series/Franchise, and Best Education Reporting.In her current role at Daigle Creative, Gretchen oversees and manages the PR department while incorporating innovative content creation strategies. She not only secures television placements for clients but also leads the production of original video content that is regularly aired on local stations. Her role involves crafting new PR ideas, reacting to breaking news, and consistently promoting her clients' brands across all platforms. Additionally, she has built and maintained dozens of strong relationships with local media members, enhancing the visibility and impact of her clients' messages.Gretchen's professional skill set includes:-Developing innovative PR strategies and translating them into actionable plans-Creating, editing, and proofreading engaging content for social media, television, and print-Managing video production and securing media placements-Building and nurturing relationships with media professionals-Excelling under high-pressure and time-sensitive conditions-Handling multiple projects with meticulous attention to detailGretchen's blend of journalistic expertise, strategic communication, and content creation makes her a key driver of impactful public relations initiatives at Daigle Creative.