Gretchen Kunkel Email & Phone Number

Cincinnati, Ohio Area

BRANDS: EyeMed Vision Care, HealthSpan, Omnicare, AssuredPartners, Northern Kentucky CVB, Ilsco, Therma-Tru, General Cable, Nucor Steel, WestRock Packaging, Buckhorn, DS Services, OneSight, United Way and more.ACCOMPLISHMENTS: • Conceptualized and wrote numerous, successful marketing campaigns promoting EyeMed Vision Care to benefit administrators and brokers. Campaigns included direct mailers, email, landing pages, sell sheets, brochures, online advertising, paid social media and more. • Conceptualized and wrote several campaigns for EyeMed’s strategic partners, including Aetna and Blue Cross Blue Shield, that greatly assisted them with their marketing efforts to promote their vision care during open enrollment and throughout the year.• Created the new positioning, tagline and copy voice and tone for the rebranding of AssuredPartners. Wrote the elements for the rebranding project including all the copy for the website, the brand guidelines reference piece, sell sheets and print ads.• Helped bring Northern Kentucky CVB’s new, fresh, friendly brand – meetNKY – to life through fun, colloquial copy for their website, blog, paid social media, sell sheets, print ads and videos.

Amelia, Ohio

ACCOMPLISHMENTS:• Conceptualized, wrote, art directed and produced a simple, engaging, :30 animated brand video that is dramatically different than typical insurance advertising. It was so well received that it became the catalyst for a multi-product, digital media consumer campaign.• Wrote, co-art directed, co-produced and co-managed, a consumer campaign made up of online videos (including a Telly winner), banner ads, infographics, email blasts and landing pages (motorcycle.amig.com, boat.amig.com, renters.amig.com, vacant.amig.com).• Wrote, co-art directed, produced and co-managed several short educational videos and infographics that explain American Modern's specialty insurance programs to agents in a clear, succinct, interesting way.• Created the name and theme for American Modern's 2014 agent incentive program. Wrote, co-art directed and co-managed the microsite (tinyurl.com/upbucks), direct mail and emails promoting the multitiered program.

Cincinnati, Ohio

BRANDS:Tide, Gain, Olay, Secret, Crest, Scope, Prevacid 24HR, Fresh Express Salads, John Morrell Meats, John Frieda and Shur-Line Paint Rollers.ACCOMPLISHMENTS:• Produced a powerful :30 national TV spot (from ideation through final production) that increased sales 365%.• Created a series of instructional, engaging online videos that successfully helped Tide Pods overcome trial barriers.• Conceptualized and wrote strategic and arresting short- and long-form TV scripts that literally “wowed” clients.• Worked together with ideation teams to develop compelling creative strategies for new and existing products.

Cincinnati, Ohio

BRANDS:Always, Olay, Gillette, Crest, Scope and Iams.ACCOMPLISHMENTS:• Creatively overhauled the content of the P&G 5th grade puberty education program to be more reader-friendly (within Always brand equity guidelines) in a way that delighted both the Always client and the school review board.• Developed informational and persuasive mailers about skin care products, which helped win recommendations from leading dermatologists.• Created compelling Olay and Gillette branded patient materials for dermatologists’ offices, which increased awareness and trial.• Developed influential Iams branded pet health kits for veterinarians’ clients, which increased awareness and trial.

Cincinnati, Ohio

BRANDS:Head & Shoulders, Cincinnati USA Regional Chamber, EyeMed Vision Care, Horan and Check ‘n Go.ACCOMPLISHMENTS:• Conceptualized and wrote strategic and engaging short- and long-form TV scripts.• Developed on-target, persuasive copy for radio spots, print campaigns, online banners, direct mail and POP.

Cincinnati, Ohio

BRANDS:Swiffer, Tide, Prilosec OTC, Crest, Olay, Pantene, Febreze, Mr. Clean, IAC, MDVIP and Bare Escentuals.ACCOMPLISHMENTS:• Created an attention-stealing, direct response TV spot that drove more sales than any other marketing effort for Swiffer Dusters in two years.• Conceptualized and produced an amusing, yet hard-hitting, direct response TV spot for a new product (Tide Coldwater), which worked so well it was adapted for general market broadcast.• Developed a highly successful :60 promotional TV spot for Prilosec OTC that received a standing ovation from the client team.• Crafted a plethora of effective, creatively savvy work within brand identity and strategic guidelines, including short- and long-form TV spots and consumer print, plus business-to-business videos and direct mail.• Deftly directed storyboard artists, SAG talent, consumer testimonials, music houses and video and sound editors throughout the broadcast production process.

Chicago, Illinois

BRANDS:The Home Depot, Busch Gardens, Discover Card, State Farm Insurance & Financial Services, Westin Hotels, Qwest, US West, Ameritech, Copeland Scroll, JCPenney PetClub, Betty Crocker and McDonald’s.ACCOMPLISHMENTS:• Helped Discover Card build their brand, garner new cardholders, and increase card usage with a powerful multi-media campaign (radio, print, direct mail and concert venue materials) for the Discover Card Grammy Festival.• Was instrumental in winning and retaining The Home Depot direct marketing business with arresting, “take-action” creative that increased traffic and sales.• Conceptualized and produced (on a very limited budget) an engaging multi-media campaign (TV, radio, print and outdoor) that significantly boosted sales of Summer Sizzler Passports for Busch Gardens.• Created an enticing print campaign for State Farm that helped recruit a more diversified group of employees.• Made the Westin loyalty program for meeting planners a big hit by way of an award-winning direct mail campaign.• Crushed controls numerous times with direct mail that sold telecom products/services to consumers and businesses.

Chicago, Illinois

BRANDS:American Red Cross (Mid-America Chap.), USA Baby, White Hen Convenient Stores and Interealty Corp.ACCOMPLISHMENTS:• Helped the American Red Cross surpass their donations goal with a persuasive direct mail package.• Developed smart, creative, results-getting radio, print, POP and direct mail for consumer and business markets.

Columbus, Ohio

BRANDS:Frigidaire, Big Lots, Bob Evans, Nationwise Auto Parts, Loeb Electric and Holt Rinehart Winston.ACCOMPLISHMENTS:• Wrote and produced award-winning radio spots for Big Lots, Nationwise Auto Parts and Loeb Electric.• Created engaging and effective TV, print, POP, direct mail and collateral geared to consumer and business targets.

Bachelor Of Arts (Ba), Journalism

Activities and Societies: Vice President of the Ad Club

Education record

Education record