Gretchen Meier Email & Phone Number

South Bend, In, Us

Long Beach, Ca, Us

•Developed and executed comprehensive renaming and identity rebrand of USC Student Affairs to USC Student Life (training stakeholders, comprehensive assets, standardized communication plans)•Instituted new crisis communication, issues management, and media relations standards and guidelines•Provided oversight, editing, and design expertise for new USC Student Handbook, a reimagining of the school’s code of conduct policy, and strategized communications efforts to educate campus community and integration with USC’s Unifying Values.•Supervised launch of student-generated social media content channels on Instagram and TikTok (@uscstudentlife) to high student engagement. Relaunched weekly student newsletter with engagement and supportive resources curated by students for undergraduate, graduate, and online students and recorded 20% increase in open and click rates.•Worked collaboratively to institute diversity, equity, inclusion, belonging, restorative, and trauma-informed communication best practices.•Launched dedicated parent and family communication channels, employing strategies to address digital disparities, and increasing accessibility for families of international students.•Established strong collaborative relationships with central communications, USC Student Health, and administrative and academic partners to educate the campus community about supportive resources for all students.•Evaluated and developed strategies to revise and implement how the institution facilitated community building and sense of belonging in the student body and among Student Life staff amid stay-at-home orders during the pandemic.•Delivered professional development workshops on audience analysis and communication strategies for staff.•Supervised communications team, student workers, and provided guidance for communications professionals across USC Student Life.•Managed marketing and communications budget for USC Student Life, establishing clear goals and data-driven outcomes.

• Delivered and executed monthly editorial and social media strategies based on center’s priorities, utilizing Google Analytics, social media insights, and newsletter engagement to inform strategy and improve campaign performance.• Established key performance indicators and analytics for digital platforms to gauge success.• Worked with Schaeffer Center health economists to create engaging and digestible graphics based on their latest research, over time evolving to directing research assistants to create graphics for dissemination.• Established digital tracking database for Schaeffer Center’s media mentions.• Developed brand and style guide for Schaeffer Center.• Worked collaboratively with USC School of Pharmacy and USC Price School for Public Policy on strategies for disseminating high-impact research, as well as reputation-building content. • Served on center’s staff engagement committee focused on building community among non-faculty staff members.

• Produced daily, monthly, and quarterly reports for the USC Communications and USC Media Relations teams on how coverage reflected university priorities, efficacy of public relations team, and comparison to peer institutions.• Managed website for USC Media Relations, including posting news releases, search engine optimization, implementing site upgrades, and integrating timely content to increase organic traffic to site.• During crisis, directed media listening and disseminated reports.• Prepared and cultivated relationships with local, regional, and national media ensuring effective communications about the university’s services, inclusion efforts, programs, and goals.

Greater Los Angeles Area

• Oversaw all aspects of alumni communication and engagement events.• Mentored student leaders to successfully manage teams of their peers and effectively communicate information.• Implemented new student leadership development program.• Codified senior leadership roles and responsibilities and authored resource employee and volunteer handbook.

Greater Los Angeles Area

Santa Ana, Ca

Orange County, California Area

Greater Los Angeles Area

Orange County, California Area

Bachelor Of Arts, Communication, Political Science

Activities and Societies: The Spirit of Troy - USC Trojan Marching Band, USC Annenberg School for Communication Dean's List, USC College.

Graduate Work, Political Science And Government

• Worked as graduate assistant for four quarters for the general education American Government course • Presented at the Pacific Coast.