Gretchen Tebockhorst Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

Prim (public relations & integrated marketing) is a small firm that allows for quick results. We forgo hierarchy for nimbleness to ensure that we get things done quickly in a competitive and fast-paced environment. Prim was founded on 15+ years providing in-house public relations and marketing to internationally celebrated restaurant groups, hotels and.

Greater Denver Area

• Led marketing initiatives designed to increase traffic, sales and profitability. Worked with the Executive Vice President of Operations with the purpose of championing the brand strategy and overseeing the development.
• Worked with senior management to develop and implement long-term brand positioning and marketing strategy to increase profitable sales
• Directed advertising, media, menu merchandising, promotion and communication strategies designed to drive incremental sales and guest count growth
• Identified and managed creative teams, media planning & buying agency and PR firm; established strong partnerships and fostered accountability for results
• Developed and executed annual marketing plans to achieve targeted ROI
• Tracked promotional performance, captured and reported results

Greater Denver Area

• Worked as an accomplished beverage and consumer packaged goods field marketing professional by translating the national brand message into the market to drive brand awareness while managing distributor programs and.
• Create a local market business plan to execute against Neuro’s marketing and sales pillars.
• Oversee and manage consumer sampling programs to increase consumption and brand awareness in the general market and retail.
• Gather consumer intelligence and identify local market trends that can be applied to Neuro.
• Identify, seed product and build relationships with local opinion leaders that influence the masses through passion for the brand.
• Leverage Neuro’s National social media platform and determine best approach to implement in regional market.

• Managed event operations for local and national long drive competitions and ESPN broadcasts.
• Built relationships with local golf retailers, schools, organizations and courses to increase awareness of World Long Drive Championship and Adams Golf’s signature line of drivers.
• Implemented a database capture program to begin executing direct mailings and email campaigns.
• Leveraged in-kind donations to create brand awareness, sponsorships and nonprofit affiliations.
• Acted as liaison between Adams Golf and Long Drivers of America to communicate retail and event opportunities.
• Examined event locations and partnership opportunities to increase market presence and brand recognition.

• Responsible for continually fostering the revenue growth and marketing plans of assigned book of RE/MAX approved suppliers.
• Analyzed each supplier’s search engine optimization, email campaigns, print advertisements, direct mailings and online presence to increase supplier efforts resulting in maximized sales of products or services.
• Conducted quarterly business review meetings and entered into joint marketing plans.
• Organized floor plans, exhibit spaces, promotional materials, deliveries and speaker engagements for the International Convention and Summer Conference trade shows.
• Restructured expenses to produce a 6% decrease in event spending from previous years.
• Implemented an attendee tracking software to be utilized for future marketing correspondence.

Bachelor Of Arts (B.A.), Journalism

Public Relations

Bachelor Of Arts, Technical Journalism

Activities and Societies: Chi Omega