Prim (public relations & integrated marketing) is a small firm that allows for quick results. We forgo hierarchy for nimbleness to ensure that we get things done quickly in a competitive and fast-paced environment. Prim was founded on 15+ years providing in-house public relations and marketing to internationally celebrated restaurant groups, hotels and lifestyle brands. Our mission is to build an agile, scalable model that offers this expertise to businesses of all sizes. From household names in the lifestyle sector to first-time entrepreneurs with big ambitions, our clients come from many different backgrounds. What they share is a desire to provide world-class standards of service and leadership, and we tell their stories with attention to unique business goals.The brands we serve center on six primary categories and receive full-time account managers who are experts in each respective field.-Hospitality-Nonprofit-Well-being & health-Consumer products & services-Travel and Destination-Retail & Real Estate

Led marketing initiatives designed to increase traffic, sales and profitability. Worked with the Executive Vice President of Operations with the purpose of championing the brand strategy and overseeing the development, implementation and tracking of marketing and public relations. Managed regional team's marketing and PR efforts to support all Richard Sandoval brands across the globe.•Worked with senior management to develop and implement long-term brand positioning and marketing strategy to increase profitable sales•Directed advertising, media, menu merchandising, promotion and communication strategies designed to drive incremental sales and guest count growth•Identified and managed creative teams, media planning & buying agency and PR firm; established strong partnerships and fostered accountability for results •Developed and executed annual marketing plans to achieve targeted ROI •Tracked promotional performance, captured and reported results •Developed and executed consumer loyalty and LSM programs •Identified new sales building opportunities and untapped target markets with measurable ROIs •Spearheaded social media strategy and directed social media campaigns •Researched competitive landscape and stayed current on positioning and advertising of competing brands•Played central role in developing and evolving points of difference that distinguish the brand•Professionally developed and coached Regional Marketing Managers to meet performance goals and to develop the skills needed to assume increased levels of responsibility •Led seasonal sales building initiatives, to include: happy hour, theme nights, gift cards, holidays, prix fixe menus, special events & large parties •Fostered strong working relationships within the operations team to maximize cross functional knowledge•Established and managed $2MM budget •Facilitated communications of brand marketing, PR strategies and programs to general managers, and regional operations teams

Worked as an accomplished beverage and consumer packaged goods field marketing professional by translating the national brand message into the market to drive brand awareness while managing distributor programs and retailer marketing to drive sales. • Create a local market business plan to execute against Neuro’s marketing and sales pillars.• Oversee and manage consumer sampling programs to increase consumption and brand awareness in the general market and retail.• Gather consumer intelligence and identify local market trends that can be applied to Neuro.• Identify, seed product and build relationships with local opinion leaders that influence the masses through passion for the brand.• Leverage Neuro’s National social media platform and determine best approach to implement in regional market.• Purchase radio and out of home advertising while gaining added value for specific retailer programming.• Identify and evaluate event partnership opportunities that yield high ROI and are aligned with brand strategy and execution standards.• Attend regular distributor meetings and engage in discussion on local and regional brand opportunities.• Capture weekly and monthly marketing and sales data to share with the Neuro brand team, distributors and retailer partners.• Conduct ongoing brand trainings to maintain share of mind with distribution partners.• Assist in creating retail marketing programs to drive incremental sales. • Support Regional Sales Managers in securing local chains distribution and executing trade marketing needs.• Develop, manage and maintain a regional budget.• Work with Neuro’s agency of record to hire and manage part time Brand Ambassadors to execute local sampling and demonstration plans.

• Managed event operations for local and national long drive competitions and ESPN broadcasts.• Built relationships with local golf retailers, schools, organizations and courses to increase awareness of World Long Drive Championship and Adams Golf’s signature line of drivers.• Implemented a database capture program to begin executing direct mailings and email campaigns.• Leveraged in-kind donations to create brand awareness, sponsorships and nonprofit affiliations.• Acted as liaison between Adams Golf and Long Drivers of America to communicate retail and event opportunities.• Examined event locations and partnership opportunities to increase market presence and brand recognition.• Implemented search engine optimization to increase online presence.

• Responsible for continually fostering the revenue growth and marketing plans of assigned book of RE/MAX approved suppliers.• Analyzed each supplier’s search engine optimization, email campaigns, print advertisements, direct mailings and online presence to increase supplier efforts resulting in maximized sales of products or services.• Conducted quarterly business review meetings and entered into joint marketing plans.• Organized floor plans, exhibit spaces, promotional materials, deliveries and speaker engagements for the International Convention and Summer Conference trade shows.• Restructured expenses to produce a 6% decrease in event spending from previous years.• Implemented an attendee tracking software to be utilized for future marketing correspondence.