Lead global Marketing content and engagement programs for Philips Healthcare Informatics business. Support alignment across business marketing, product management and content development teams to define the audience-centric integrated program objectives, messaging and content strategy.

Led global Marketing programs for the Respiratory and Surgical Solutions product portfolio. Drove development and execution of the integrated global marketing plan for communications and campaigns to support new product introductions, sustained lead generation and database growth. Responsible for communicating the unique value proposition to targeted audiences through compelling content and integrated campaigns.

Led global Emergency Care Marketing programs across Public Access, Prehospital and Hospital audiences. Managed the development and implementation of the integrated communications strategy to support the business segment goals, specifically, translated objectives into aligned content and engagement strategy. Maintained a deep understanding of customer voice, product value propositions and organizational goals to build differentiated positioning and messaging for key audiences. Drove program management across Marketing team; led strategy development, goal setting, go-to-market plan and end-to-end customer experience

Developed and managed Sales training programs to drive revenue across Public Access, Emergency Care and Hospital markets in United States, Canada and Latin America. Managed Sales training program for all new Sales team members; including program management, communications and curriculum development for quarterly, 2-week training program. Acted as lead facilitator and coach, evaluating team member performance and providing feedback to Sales leadership. Led cross-functional teams of Marketing and Sales stakeholders to identify and enhance all new training initiatives. Owner of key Sales enablement initiatives including selection and deployment of Litmos Online Learning Management System (LMS), iPad program development and cross-departmental Sales training.

Drove growth and retention of strategic accounts; oversaw project and customer relationship management activities.

Drove Product Marketing strategy within Emergency Care market to achieve product line revenue goals and business objectives for the U.S., Canadian and Latin American markets. Managed Product Marketing initiatives: including integrated campaigns, medical education/tradeshow events and Sales tool development that drove awareness, customer acquisition and retention. Led collaboration with Marketing Communications and Product Management to translate business objectives into Marketing strategy, define campaign objectives and effectively communicate goals to creative agencies.

Drove the Product Marketing strategy to increase adoption of Computer-Aided-Detection (CAD) within key radiology markets and increase market share. Responsible for content strategy and execution of outbound Marketing campaigns to promote Magnetic Resonance Imaging (MRI) CAD software for breast, prostate and liver to radiologists. Managed corporate website; established new brand campaign aimed at increasing awareness and preference for Merge Healthcare as leader in CAD for MRI. Developed web-based program to measure customer satisfaction; created email campaigns and web-based surveys for more than 5,000 radiologists, MRI technologists and administrators. Created and managed Marketing strategy at all major tradeshows and events.

Created, implemented and managed an accredited, virtual and in-person education program aimed at increasing adoption, enhancing customer product knowledge and loyalty. Successfully positioned Merge Healthcare as market leader in medical education for CAD applications in MRI. Developed nationwide, live-event and online programs for Breast MRI Radiologists and Technologists. Managed 30+ live/online courses, attended by hundreds of physicians and key opinion leaders. Managed ongoing relationships with luminaries, medical advisory board members and corporate partners.