Develop content strategies, communication cadences, integrated marketing plans, editorial calendars, and conversion plans, to drive leads. Partner with various departments to ensure that strategy is inspiring, effective, and triggers engagement that is tracked and scored through Salesforce. Strategically shape a positive, productive, and results-oriented content experience for FlexCare's target audiences that results in improved SEO, lead generation, and brand awareness.

Responsible for the development and execution of SAFE social media strategy through Facebook, Twitter, LinkedIn, and blog.Developed social media content calendar around key identified topics/categories that included product, community engagement, philanthropy, thought leadership, staff recruiting, and company culture. Developed creative, effective social content aligned with the SAFE brand, mission, and goals.Collaborated with cross-discipline teams (community banking, product managers, C-suite, and external nonprofits) in the development of content for print and digital collateral that was guided by market insights, company news and events, and brand goals.Continuously improved working knowledge of social media and relevant industry best practices to remain current in the ever-evolving digital landscape. Monitored trends in order to provide strategic and creative guidance to the marketing team.Primary digital/social media evangelist across the organization responsible for providing guidance and education when necessary.Tracked and reported on key performance indicators to measure effectiveness of social media and content strategies.

Responsible for the development of marketing strategy and all marketing and sales collateral for SaaS company. Managed social media marketing and advised digital marketing manager on content and social media properties including Facebook, Twitter, and LinkedIn. Using Google Analytics, monitored web traffic for three product websites and made creative recommendations to development team. Directed initiative post acquisition and pulled entire product line under a single brand. Leveraged relationship with strategic partners, including Points of Light. Increased brand integrity and awareness by monitoring the quality of marketing content and understanding market exposure.

With a strong background in communications and marketing leadership, developed communication strategies for several start-ups. Helped facilitate solutions to communication challenges through development of marketing collateral and by advising leadership on new media. Specialized in SaaS and financial services. Created messaging around stories and capturing the "why" for each company.

Developed annual marketing and corporate communications strategies and supporting budgets. Managed all corporate messaging to independent producers/agents nationwide. Leading the creative team, helped guide the development of all marketing and sales support collateral. Provided creative and project support for major overseas incentive cruises and annual producer meetings.

Executed and project managed activities that support the efforts to grow market share. Identified and developed new markets and managed strategic relationships with business partners.

Manage multiple fixed annuity product lines through product implementation and ongoing maintenance to ensure that the product supports the overall marketing objectives established by the chief marketing officer. Act as primary liaison and product expert in the areas of product implementation, promotion, maintenance, competitive research, and field education. Work with sales and distribution to identify product positioning. Review and analyze profitability and recommend changes to products based on analysis and knowledge of the industry and trends. Manage internal communication.

Develop fully integrated communications strategies to promote fixed annuity products effectively through (1) in-depth product and industry knowledge and (2) insight into field marketing and sales. Translate product specs and policy forms into clear, compelling, easy-to-understand language that attracts independent agents and potential policyholder target audiences. Lead management of the customer’s experience through product marketing materials. Build team synergy to meet aggressive deadlines and to support Legacy’s vision and image.