Gretchen Barry Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

Roseville, California, US

Roseville, California, US

Develop content strategies, communication cadences, integrated marketing plans, editorial calendars, and conversion plans, to drive leads. Partner with various departments to ensure that strategy is inspiring, effective, and triggers engagement that is tracked and scored through Salesforce. Strategically shape a positive, productive, and results-oriented.

Folsom, California, US

Responsible for the development and execution of SAFE social media strategy through Facebook, Twitter, LinkedIn, and blog.Developed social media content calendar around key identified topics/categories that included product, community engagement, philanthropy, thought leadership, staff recruiting, and company culture. Developed creative, effective social.

Rohnert Park, CA, US

Responsible for the development of marketing strategy and all marketing and sales collateral for SaaS company. Managed social media marketing and advised digital marketing manager on content and social media properties including Facebook, Twitter, and LinkedIn. Using Google Analytics, monitored web traffic for three product websites and made creative.

With a strong background in communications and marketing leadership, developed communication strategies for several start-ups. Helped facilitate solutions to communication challenges through development of marketing collateral and by advising leadership on new media. Specialized in SaaS and financial services. Created messaging around stories and capturing.

Petaluma, California, US

Developed annual marketing and corporate communications strategies and supporting budgets. Managed all corporate messaging to independent producers/agents nationwide. Leading the creative team, helped guide the development of all marketing and sales support collateral. Provided creative and project support for major overseas incentive cruises and annual.

Petaluma, California, US

Executed and project managed activities that support the efforts to grow market share. Identified and developed new markets and managed strategic relationships with business partners.

Petaluma, California, US

Manage multiple fixed annuity product lines through product implementation and ongoing maintenance to ensure that the product supports the overall marketing objectives established by the chief marketing officer. Act as primary liaison and product expert in the areas of product implementation, promotion, maintenance, competitive research, and field.

Petaluma, California, US

Develop fully integrated communications strategies to promote fixed annuity products effectively through (1) in-depth product and industry knowledge and (2) insight into field marketing and sales. Translate product specs and policy forms into clear, compelling, easy-to-understand language that attracts independent agents and potential policyholder target.