Red Thread Wine Company, LLCEstablished and grows a wine production and consulting company that supports: winemaker custom program needs, winery founding or expansion for premium brands, sales and marketing, and successful operation of a winery or wine-related business. Assists clients by: identifying their wine style; initiating and rolling out a production plan; sourcing bulk wine, grapes, bottling, and packaging; and assuring regulatory compliance. Serves wine industry clients including One87ML Wine and Cocktails, Sapere Systems, H&A Financing & Services, Red Thread Wines, Summit Lakes Vineyard & Winery, and Stellareese Collections wine country totes, handbags, and travel gear.Red Thread WinesCo-owns and operates the boutique winery on Howell Mountain. Sourcing Summit Lake Vineyards grapes, the winery produces less than 500k cases of wine on a yearly basis. Administers legal and regulatory compliance. Developed and managed the brand story, launching marketing campaigns to support sales of Red Thread’s Red Wine Blend and White Zinfandel. Crafted copy for the winery’s e-commerce site. Promotes Red Thread Wines to other local wineries and through memberships with the Howell Mountain Vintners & Growers Association and Napa Valley Vintners. Plans and launches the annual wine club event and release party, enlarging wine club membership to 80 members in 1.5 years, and trade events.Employs a three-tier distribution system by: making market visits to restaurants, cafes, grocery stores, and event centers; and working with DTC distributors. Leverages WineDirect and Excel for distribution reporting.Our WinesRed Thread Wines believes that our bonding was foretold by our common love of great wines. The Red Thread bond extends through the brilliance of our wine creation and extends to your food pairings, personal enjoyment, and finally the sharing with your family and friends.

Representing Dargaud et Jaegle, Vallaurine, and Barrel Associates, sells high-end French and American Oak barrels in a territory that spans Napa to Temecula to Texas and Arizona. Identifies and tracks prospects through Apptivo CRM, online research, networking, and cold calls. Drives customer engagement via e-mail blasts and in person visits. Markets products at the Unified Wine & Grape Exposition, WIVI Central Coast, Texas Hill Country Symposium Show, and customer events and tastings. Designed a promotional COVID pack containing a coloring book for children, a customer wine paired recipe book, and hand sanitizer. Consults with winemakers and winemaking teams to tailor barrel programs based on customer flavor profiles. Ensures seamless manufacturing/coopering and product delivery.

Sells barrel management leasing services to new customers and retains existing customers to grow company clientele. Closes four to six new accounts per year, bringing in 12 new clients since 2015 with a value of $600k. Skillfully sold $200k worth of used barrels since 2015.

Furnished barrel management leasing services including operational, financial, and buyback and resale of used barrels to U.S. and international wine markets.Governed the sales cycle from prospecting to closing utilizing Salesforce for lead generation, forecasting, tracking, and reporting. Delivered compelling sales presentations, garnering 22 new accounts.Met the used barrel sales goal, achieving 126% of the leasing goal in less than eight months. Became the highest producer in the company’s history. Collaborated with lenders and business owners to secure lease approvals. Reviewed each company’s P&L and balance sheet before lender submission. Created amortization schedules and contracts.

Sapere is transforming the wine industry with a breakthrough IoT Smart Bung wireless device that connects winemakers with real-time, on-demand data (i.e., temperature, fill height, pH, Free So2, Acetic acid). The patent-pending technology which brings science to the art of winemaking, provides dramatic labor and cost savings as a complete system for the management, testing, and monitoring of wine during fermentation and aging. Working as the part-time Vice President, Sales and Marketing, sits on the advisory board as an owner and investor. Helps raise millions of dollars from venture capitalists and independent investors to manufacture active units for demonstrations and complete field testing. To date, the alpha device is being tested by five wineries. Co-designed company branding, the company logo, and a PowerPoint presentation for demos. Builds product awareness via Facebook, Instagram, and Twitter.

Designs and oversees manufacturing of wine country-inspired Wine Totes, Travel Gear, and Hand Bags that are both functional and fashionable. Sold exclusively through the Red Thread Wine Company.

Worked for an innovative start-up that manufacturers and sells portable, single serving fine wine and cocktails worldwide, directing a two-person cellar staff as the part-time Business Operations Manager. Created and executed new winemaking processes and procedures including cellar workflow, authoring SOPs. Directed packaging goods, transportation, and storage. Helped introduce co-packing functionality, increasing the customer base and sales. Oversaw SQFI facility certification and production. Led a weekly meeting with administrative and production staff to ensure that processes and procedures conformed to certification and government regulations and that production goals were met. Completed biannual internal auditing and implemented corrective action plans. Launched vintrace for tracking winery costs, gallons, movements, and work orders.Managed regulatory and record keeping for import/export, FDA, bioterrorism, and state and federal record keeping and reporting. Administered TTB, COLAs, ABC, and finished goods label compliance. Prepared and submitted monthly 702 reports and BOE forms, making tax payments.

Directed operations for a high-end custom crush and winemaking company with three facilities. Oversaw compliance, the cellar and laboratory, HR, sales planning, forecasting, accounting, and 42 full-time and seasonal employees. Ensured operational cost and efficiency for a company that crushes 2k+ tons yearly.Recruited three very talented winemakers, improving quality; expanded the business via industry connections; spearheaded strategic initiatives that drove staff performance; streamlined technology and introduced the Blend accounting module to automate work orders, closing revenue gaps and eliminating inaccurate billing.

Implemented innovative, profitable marketing campaigns, promotions, and programs for a 70-acre custom crush winery. Oversaw HACCP and CCOF certifications. Partnering with the general manager, turned the start-up into a thriving business by: growing the client base from 25 to 100 clients; and enlarging processing from 580 tons to 2,500 tons, 3k to 20k barrels, and 200k to 1.2M cases each year. Exceeded YOY bulk storage and crush capability goals. Developed and launched successful web, print, and social marketing strategies; planned and coordinated special events (e.g., Hands Across the Valley, Napa Valley Vintners, Rutherford Dust Society); and promoted TRW by networking with local, regional, and national organizations as a PR liaison.Contributed valuable insights for a multimillion dollar facility upgrade including purchase of new processing tanks, equipment, fillers, and glycol as a key member of TRW’s planning and development committee.

Led sales in Napa, Sonoma, and Lake Counties for a top producer and worldwide exporter of 500M tin capsules for the liquor and wine industries. Managed key accounts with Beam Wine Estates and Pernod Ricard USA and won back business with Constellation Brands, Diageo, and the Bronco Wine Company, governing a multimillion dollar portfolio. Delivered impressive first-year sales, increasing the sales volume 30% and territory penetration.