Gretchen Burthey

Gretchen Burthey Email and Phone Number

Product Management and Marketing Executive, Strategic Vision Leader and Team Builder @ JBW Agrotech
Gretchen Burthey's Location
Portland, Oregon Metropolitan Area, United States, United States
Gretchen Burthey's Contact Details
About Gretchen Burthey

Product Management and Marketing Executive with 15+ years of experience leading product vision and strategy, market analysis, brand awareness and demand generation strategies to tech organizations in complex B2B industries. Passionate change-agent and servant leader dedicated to building collective vision and effective teams. Career history of building new capabilities, transforming struggling departments, and distilling strategic direction, in start-up, mid-sized and large organizations. Effectively drives product marketing and management process analysis and transformation. Demonstrated leadership of cross-functional teams to achieve strategic growth and delighted customers.Key Qualifications:✔ Strategic Planning and Execution✔ Team Building and Leadership✔ Change Management and Business Transformation✔ Creative Problem Solving✔ Business Process Improvement✔ Market and Needs Validation✔ Technical Product Lifecycle Management✔ Global Project Planning/Management ✔ Customer-Centric Messaging and Communication

Gretchen Burthey's Current Company Details
JBW Agrotech

Jbw Agrotech

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Product Management and Marketing Executive, Strategic Vision Leader and Team Builder
Gretchen Burthey Work Experience Details
  • Jbw Agrotech
    Co-Founder
    Jbw Agrotech Jan 2024 - Present
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  • Mid-Valley Angel Fund
    Strategic Advisor
    Mid-Valley Angel Fund Nov 2023 - Present
    Supporting early-stage venture fund to guide investment strategy and contribute to the success of their portfolio of start-up companies. Collaborating with the investment team to conduct due diligence on potential investment targets, assessing market potential, competitive landscapes, and financial viability. Focused on supporting Oregon start-ups across a variety of industries including Tech / SaaS, Food and Beverage and Consumer Products.
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  • Gretchen Burthey Consulting
    Fractional Product Leader
    Gretchen Burthey Consulting Feb 2023 - Present
    Providing temporary engagements to help organize, staff and mentor product management functions at companies in early or mid-stages of growth across industries, including Tech / SaaS, Manufactured Hardware / IOT embedded Products and Consumer Products.Available to transition into permanent product management leadership role if it's the right fit for all.Specialties: - Team and capability assessments; training plans and hiring selections - Customer and market discovery - Product roadmap prioritization - Product vision and alignment facilitation - Product lifecycle process implementation, application and training - OKR / KPI development - Stakeholder cadence and collaboration - GTM launch planning and execution - Competitive analysis and differentiated persona-based value messaging - Agile /Scrum software and/or Stage-Gate hardware development and introduction processes
  • Matthews International
    Vp Product Management And Marketing
    Matthews International Jul 2020 - Feb 2023
    Pittsburgh, Pennsylvania, Us
    Led global Product Management & Marketing for the industrial printer brands at Matthews.Successes:★ Capabilities Transformation: Transformed tactical Marketing and Product Management functions into strategic value-adding capabilities. Elevated Product Management role and responsibilities resulting in enhanced effectiveness and cross-functional alignment on critical strategic priorities.★ Disruptive Product Strategy and Launch: Orchestrated go-to-market strategy for the largest technology launch in Matthews' history. Oversaw end-to-end product development planning, ensuring seamless execution and alignment with strategic objectives. Led cross-functional program management, fostering collaboration and coordination among diverse teams to deliver the disruptive product. Conducted comprehensive market validation to validate product-market fit, identify key customer insights, and refine the value proposition. Successfully managed the initial commercial introduction.
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  • Matthews International
    Senior Vp, Brand Strategy - Industrial Automation Division
    Matthews International Mar 2016 - Jul 2020
    Pittsburgh, Pennsylvania, Us
    Led brand and product strategy for 7 brands within the Industrial Automation Division of Matthews International and oversaw multiple marketing and product management teams.Successes: ★ Global Strategy Planning and Change Management: Restructured PM, Marketing and Product Development functions, optimizing resources, workflows and budget. Created and executed strategic goals and initiatives plans, promoting alignment across multiple businesses. Implemented strategy cascade and OKRs framework to enhance performance tracking and accountability. Led change management efforts, driving successful adoption of new structures and fostering a culture of continuous improvement.★ Brand Strategy: Created and led corporate-wide adoption of acquired brand consolidation into an intentional brand architecture with differentiated market positioning. Created and implemented a multi-brand strategy, driving accelerated adoption of new products across diverse market segments.
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  • Igrafx
    Vice President, Marketing And Product Management
    Igrafx Apr 2011 - Dec 2015
    Tualatin, Oregon, Us
    Drove brand awareness, product positioning, demand generation, and product strategy for all iGrafx software solutions. Led creation of product roadmap, collection, prioritization and communication of requirements.Successes: ★ Team Leadership: Built and nurtured high-performing teams in Marketing and Product Management. Grew sales 150% YOY through operational business transformation in Lead Management, Customer-Centric Sales Development and Product Management.★ Marketing and Product Strategy: Propelled product to Gartner Leader Quadrant through new brand / market segment positioning. Established thought-leadership status through content marketing and speaking initiatives.★ Demand Generation: Increased sales efficiency by 400% with new online and social media strategy, advertising programs and industry events, including inaugural International Customer Conference. Introduced an automated lead-to-close process, resulting in improved lead quality, increased lead quantity, and enhanced sales predictability.
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  • Igrafx
    Product & Program Manager
    Igrafx Apr 2008 - Apr 2011
    Tualatin, Oregon, Us
    Managed the lifecycle of the suite of iGrafx products from strategic planning through tactical activities, including managing the Product Roadmap and feature backlog, defining market segmentation, user personas and competitive positioning, and creating a full Product Marketing toolset for sales team and partners.Successes: ★ Product Evolution: Migrated on-premise to Azure SaaS offering through implementation of Agile development practices and re-architecture of legacy product base.★ Revamped the Product Roadmap using voice-of-the-customer research, personas and KANO analysis, creating a searchable and transparent backlog.★ Increased Sales Productivity: Designed and delivered Customer-Centric Selling training programs and delivered training programs to teach the sales and services teams how to use and sell the product.
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  • Capsule Technologie
    Vice President, Product Management
    Capsule Technologie Oct 2006 - Jan 2008
    Cambridge, Massachusetts, Us
    Capsultech was a privately-held medical data integration software start-up that grew to be the number one provider of medical device connectivity solutions in the US and Europe. Led product management, quality and regulatory compliance, office and human resources management. Successes: ★ Business Management: Pioneered establishment of first US presence and West Coast office, enhancing customer engagement in key markets.★ Growth Strategy: Contributed to revenue growth of 100% in the first year after taking management position, 500% in the last 3 years (69% CAGR). Created hardware product offer and related logistics program, generating 40% revenue increase.
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  • Capsule Technologie
    Director, Product Management And Support
    Capsule Technologie Sep 2004 - Sep 2006
    Cambridge, Massachusetts, Us
    Member of the Management Board (Directors) participating in overall company operations management and creation of growth strategy. Led product management, customer support and implementation processes, quality and regulatory compliance.Successes: ★ Quality and Regulatory Control: Created total quality management system, obtained ISO 9001 certification, FDA 510(k) clearance, IEC 60601 certification and CE marking.★ Product Development and Engineering: Launched product development program and quality control strategy resulting in reduction of development and technical support costs by 50%.
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  • Capsule Technologie
    Product & Program Manager
    Capsule Technologie Sep 2000 - Sep 2004
    Cambridge, Massachusetts, Us
    Managed product definition and distribution, company quality and regulatory activities and customer service as well as business development with clinical systems providers and medical device manufacturersSuccesses: ★ Managed evolution of flagship product, (DataCaptor™) earning “Frost and Sullivan Enabling Technology of the Year in Patient Monitoring” award★ Business Development: Forged strategic technology and OEM partnerships with over 35 leading medical device manufacturers.
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  • Capsule Technologie
    Marketing And Sales Manager
    Capsule Technologie Sep 1997 - Sep 2000
    Cambridge, Massachusetts, Us
    Part of the founding management team, defined product marketing and sales strategy, marketing communications, PR and business development activities.
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Gretchen Burthey Skills

Product Management Product Launch Marketing Enterprise Software Business Process Sales Process Improvement Saas Leadership Product Lifecycle Management Business Process Management Cross Functional Team Leadership Strategy Business Process Mapping Business Process Improvement Igrafx Program Management Management Business Analysis Crm Business Intelligence Lead Generation Content Marketing Customer Engagement Customer Centric Solutions

Gretchen Burthey Education Details

  • University Of Oregon
    University Of Oregon
    Fine And Applied Arts

Frequently Asked Questions about Gretchen Burthey

What company does Gretchen Burthey work for?

Gretchen Burthey works for Jbw Agrotech

What is Gretchen Burthey's role at the current company?

Gretchen Burthey's current role is Product Management and Marketing Executive, Strategic Vision Leader and Team Builder.

What is Gretchen Burthey's email address?

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What is Gretchen Burthey's direct phone number?

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What schools did Gretchen Burthey attend?

Gretchen Burthey attended University Of Oregon.

What skills is Gretchen Burthey known for?

Gretchen Burthey has skills like Product Management, Product Launch, Marketing, Enterprise Software, Business Process, Sales, Process Improvement, Saas, Leadership, Product Lifecycle Management, Business Process Management, Cross Functional Team Leadership.

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