Gretchen Burthey Email & Phone Number

Supporting early-stage venture fund to guide investment strategy and contribute to the success of their portfolio of start-up companies. Collaborating with the investment team to conduct due diligence on potential investment targets, assessing market potential, competitive landscapes, and financial viability. Focused on supporting Oregon start-ups across a variety of industries including Tech / SaaS, Food and Beverage and Consumer Products.

Providing temporary engagements to help organize, staff and mentor product management functions at companies in early or mid-stages of growth across industries, including Tech / SaaS, Manufactured Hardware / IOT embedded Products and Consumer Products.Available to transition into permanent product management leadership role if it's the right fit for all.Specialties: - Team and capability assessments; training plans and hiring selections - Customer and market discovery - Product roadmap prioritization - Product vision and alignment facilitation - Product lifecycle process implementation, application and training - OKR / KPI development - Stakeholder cadence and collaboration - GTM launch planning and execution - Competitive analysis and differentiated persona-based value messaging - Agile /Scrum software and/or Stage-Gate hardware development and introduction processes

Pittsburgh, Pennsylvania, Us

Led global Product Management & Marketing for the industrial printer brands at Matthews.Successes:★ Capabilities Transformation: Transformed tactical Marketing and Product Management functions into strategic value-adding capabilities. Elevated Product Management role and responsibilities resulting in enhanced effectiveness and cross-functional alignment on critical strategic priorities.★ Disruptive Product Strategy and Launch: Orchestrated go-to-market strategy for the largest technology launch in Matthews' history. Oversaw end-to-end product development planning, ensuring seamless execution and alignment with strategic objectives. Led cross-functional program management, fostering collaboration and coordination among diverse teams to deliver the disruptive product. Conducted comprehensive market validation to validate product-market fit, identify key customer insights, and refine the value proposition. Successfully managed the initial commercial introduction.

Pittsburgh, Pennsylvania, Us

Led brand and product strategy for 7 brands within the Industrial Automation Division of Matthews International and oversaw multiple marketing and product management teams.Successes: ★ Global Strategy Planning and Change Management: Restructured PM, Marketing and Product Development functions, optimizing resources, workflows and budget. Created and executed strategic goals and initiatives plans, promoting alignment across multiple businesses. Implemented strategy cascade and OKRs framework to enhance performance tracking and accountability. Led change management efforts, driving successful adoption of new structures and fostering a culture of continuous improvement.★ Brand Strategy: Created and led corporate-wide adoption of acquired brand consolidation into an intentional brand architecture with differentiated market positioning. Created and implemented a multi-brand strategy, driving accelerated adoption of new products across diverse market segments.

Tualatin, Oregon, Us

Drove brand awareness, product positioning, demand generation, and product strategy for all iGrafx software solutions. Led creation of product roadmap, collection, prioritization and communication of requirements.Successes: ★ Team Leadership: Built and nurtured high-performing teams in Marketing and Product Management. Grew sales 150% YOY through operational business transformation in Lead Management, Customer-Centric Sales Development and Product Management.★ Marketing and Product Strategy: Propelled product to Gartner Leader Quadrant through new brand / market segment positioning. Established thought-leadership status through content marketing and speaking initiatives.★ Demand Generation: Increased sales efficiency by 400% with new online and social media strategy, advertising programs and industry events, including inaugural International Customer Conference. Introduced an automated lead-to-close process, resulting in improved lead quality, increased lead quantity, and enhanced sales predictability.

Tualatin, Oregon, Us

Managed the lifecycle of the suite of iGrafx products from strategic planning through tactical activities, including managing the Product Roadmap and feature backlog, defining market segmentation, user personas and competitive positioning, and creating a full Product Marketing toolset for sales team and partners.Successes: ★ Product Evolution: Migrated on-premise to Azure SaaS offering through implementation of Agile development practices and re-architecture of legacy product base.★ Revamped the Product Roadmap using voice-of-the-customer research, personas and KANO analysis, creating a searchable and transparent backlog.★ Increased Sales Productivity: Designed and delivered Customer-Centric Selling training programs and delivered training programs to teach the sales and services teams how to use and sell the product.

Cambridge, Massachusetts, Us

Capsultech was a privately-held medical data integration software start-up that grew to be the number one provider of medical device connectivity solutions in the US and Europe. Led product management, quality and regulatory compliance, office and human resources management. Successes: ★ Business Management: Pioneered establishment of first US presence and West Coast office, enhancing customer engagement in key markets.★ Growth Strategy: Contributed to revenue growth of 100% in the first year after taking management position, 500% in the last 3 years (69% CAGR). Created hardware product offer and related logistics program, generating 40% revenue increase.

Cambridge, Massachusetts, Us

Member of the Management Board (Directors) participating in overall company operations management and creation of growth strategy. Led product management, customer support and implementation processes, quality and regulatory compliance.Successes: ★ Quality and Regulatory Control: Created total quality management system, obtained ISO 9001 certification, FDA 510(k) clearance, IEC 60601 certification and CE marking.★ Product Development and Engineering: Launched product development program and quality control strategy resulting in reduction of development and technical support costs by 50%.

Cambridge, Massachusetts, Us

Managed product definition and distribution, company quality and regulatory activities and customer service as well as business development with clinical systems providers and medical device manufacturersSuccesses: ★ Managed evolution of flagship product, (DataCaptor™) earning “Frost and Sullivan Enabling Technology of the Year in Patient Monitoring” award★ Business Development: Forged strategic technology and OEM partnerships with over 35 leading medical device manufacturers.

Cambridge, Massachusetts, Us

Part of the founding management team, defined product marketing and sales strategy, marketing communications, PR and business development activities.