Chief Operating Officer
CurrentExecute sales strategy, direct marketing teams, and manage business operations for a dynamic eCommerce fine wine services company.• Lead sales & marketing teams to drive revenue growth, resulting in sales profit increase of 86% over the course of 5 years.• Direct brand strategy across cross-functional teams; leverage marketing analytics skills to make entrepreneurial decisions.• Develop strategy and content for sales & marketing campaigns; track KPIs (including Sales Growth, Repeat Sales, New Customer Acquisition), resulting in revenue growth increase of 162%. • Direct wine buying from U.S. and European suppliers and curate wine portfolio, resulting in a vast 14,000 SKU portfolio worth ~$36M and a 25,000+ person contact network.• Cultivate high-touch relationships and provide wine collection consultations, delivering market assessments and portfolio recommendations to executive-level leaders.• Leverage technology to develop dynamic website enhancements and efficient processes, including wine cataloging, inventory receiving, pricing software and portfolio analysis database integration.• Accountable for marketing planning, strategic planning, business analysis and overall P&L management and reporting.
