Leading Tiny Blue Sky, a website and digital marketing agency working with businesses and nonprofits to build demand generation websites and drive traffic through digital marketing efforts.WEBSITE DESIGN, DEVELOPMENT & MANAGEMENT• Design and launch websites that drive traffic and generate leads for B2B, B2C and NPO clients. • Website strategy including site architecture, wireframing and prototyping.• Map and optimize web journeys from prospect to lead to customer.• Content creation and optimization of websites for SEO.• Leading website design including UX/UI. • Management of 25+ WordPress websites including providing customized analytics dashboards.SEO/SEM• Keyword research and competitor analysis.• Create SEO/SEM strategies to improve client search rankings and increase organic traffic• Content marketing (blogs, lead magnets, case studies, podcasts)• Technical SEO improvements and on-page optimization• Oversee Google search ad campaignsDIGITAL MARKETINGDrive all aspects of client digital marketing efforts including: • Campaign strategy• SEO/SEM• Email marketing and drip campaigns• Pay Per Click (PPC)• Social media (paid and organic)• Marketing funnels and landing pages• Establish client campaign KPIs that go beyond vanity metrics • Provide clients with monthly website, digital and SEO analytics reports with recommendations.• Communicate with executive leadership regarding strategy, analysis, and campaign results.AGENCY MANAGEMENT• Lead cross functional teams including writers, designers, developers and other specialists.• Day-to-day operations including accounting, forecasting and budgeting• Account and project management

SONGWRITING & MUSIC PRODUCTION• Songwriting and composing• Performance and touring• Music production including recording and producingMUSIC MANAGEMENT & PROMOTION• Music licensing and clearance including deals with Target and Motorola• Manage all aspects of websites and lead all digital marketing efforts for multiple bands• Design of album artwork and promotional materials• Working with sync companies and music supervisors on opportunities • Copyrighting music and coordinating split sheets• Music publishing and working with PROs• Overseeing finances and legalBands/Projects include:The Icicles // Voluptuous Panic // The Blue Herons // The Francine Odysseys // Hero No Hero

Podcast for female entrepreneurs providing resources and curating conversations about business.• Interviewed over 100 women entrepreneurs (artists, musicians, writers, actors, tech startups, etc)• Led digital marketing efforts including website, SEO, content creation, email marketing, etc.• Manage recording, sound quality, post-production of over 110+ episodes • Scriptwriting and voiceover recording • Leveraged podcast as business development tool

DVQ Studio was a website and marketing agency that worked with nonprofits and socially conscious businesses.CLIENT WORK• Led the end-to-end strategy, design and development of websites for a wide range of clients.• Helped clients increase organic website traffic through SEO and content marketing• Created and executed branding and marketing campaigns for a wide range of organizations. • Facilitated strategy sessions with clients’ key stakeholders to redefine and grow their brands• Worked with 60+ nonprofits and change making organizations • Worked with 50+ businessesAGENCY MANAGEMENT & GROWTH• Grew sales by 285%—started as freelance designer and built business into a full-service agency• Led a team of employees and contractors, creating an organizational culture of innovation.• Presented digital marketing education series state-wide and nation-wide at large conferences.• Developed digital marketing course on web strategy, SEO, content marketing, email marketing and other emerging trends in communicationsACCOMPLISHMENTS• Featured in Inc. Magazine in 2010 for progressive work culture • Named as "40 Under 40 Business Leader" by the Grand Rapids Business Journal in 2011 • Silver Addy Award for promotion of DVQ Studio (previously DeVault Design) in 2006

Nonprofit focused on empowering girls with 30 staff, 13,000+ members, and 3,000 volunteers• Directed all marketing, design, and communications efforts for the organization. • Developed and executed on the marketing plan.• Managed and leveraged teams of interns, contractors, vendors, and agencies.• Managed all advertising and promotional campaigns.• Music supervision for award winning advertising campaign.• Led a statewide campaign which went on to win an Addy Award (American Advertising Awards®).

The Grand Rapids Chamber of Commerce supports and advocates for 2,000+ businesses.• Coordinated all marketing and communications efforts. • Worked cross-functionally within the organization. • Elevated and streamlined all organizational branding. • Supported the design, development, and launch of the organization’s new brand.• Designed all communication materials.