Gretchen D. Email & Phone Number

Winston-Salem, North Carolina, United States

• Designed all in-house marketing materials including print ads, digital banners, profile sheets, sales collateral, pole banners, and social media graphics
• Created targeted meeting planner and sports events e-newsletters; design e-newsletter graphics
• Wrote LinkedIn posts and ad copy; copyediting of publications and promotions
• Oversaw website maintenance, content creation, and digital strategy
• Managed promotional video production for the sales and services team
• Wrote grant applications to receive $38,000 to support COVID-19 recovery marketing tactics

Greensboro/Winston-Salem, North Carolina Area

• Oversaw training, scheduling and retention of volunteers involving the implementation of MOW Scheduler to streamline communications
• Responsible for ensuring the delivery of 71 hot meal routes to 1,200 seniors throughout Forsyth County each weekday
• Attended Points of Light volunteer management training
• Managed special projects with community partners involving wireless doorbell installation, smoke alarm check program and emergency meal distribution
• Designed layout and wrote copy for monthly e-newsletter distributed to 950+ volunteers

Greensboro/Winston-Salem, North Carolina Area

• Acted as primary point of contact for prospective residents and facilitated admissions process entailing tour scheduling, move-in coordination and database maintenance
• Updated the 236 page resident handbook and created internal marketing materials
• Designed and distributed direct mail piece to 350+ applicants on the waiting list

Greensboro/Winston-Salem, North Carolina Area

• Oversaw affiliate social media and web based marketing to ensure clear, consistent content
• Recruited ReStore volunteers and coordinated volunteer training and appreciation initiatives
• Rebranded and restructured Habitat’s youth engagement program garnering active student involvement from eight different high schools
• Cultivated partnerships with over 40 local businesses to donate $5,500 worth of in-kind gifts, which benefited 500+ volunteers at annual volunteer appreciation events
• Assisted with donor relations and special event planning for “Drive One for Habitat” golf tournament and Hammerbird 5k race

Greensboro/Winston-Salem, North Carolina Area

• Enhanced volunteer recruitment, engagement and retention strategies by building community relationships, implementing a volunteer tracking system and expanding appreciation initiatives
• Facilitated volunteer orientations for over 400 people to mitigate safety risks, review ReStore operating procedures and increase awareness of Habitat for Humanity’s mission

Charlotte, North Carolina Area

• Oversaw the 2014 Take Steps Charleston Walk and provided strategic fundraising advice, which resulted in 200 community members collectively raising over $28,000 to support IBD research
• Orchestrated event logistics, garnered corporate sponsorships, engaged volunteer prospects and recruited teams for the 2015 Take Steps Charlotte Walk
• Managed the Carolinas Chapter's Facebook and Twitter accounts

Greensboro/Winston-Salem, North Carolina Area

• Oversaw media relations for the 2013 Michelin Soccer Program involving media research, media pitching and monitoring coverage, resulting in nationwide hits
• Maintained positive client and dealer relations as a public relations representative for 130 Michelin dealers in CA, ND, SD, TX, UT and WA
• Crafted press release for Boy Scouts of America and assisted with new business research
• Gained advanced Excel knowledge

Greensboro/Winston-Salem, North Carolina Area

• Spearheaded “The Chica Show” Influencer Program on behalf of Sprout, which involved: compiling costume trends; engaging in media relations with 15 top mommy bloggers; creating influencer kits; monitoring for hits on.
• Researched fashion trends to develop and execute August/September social content on Facebook and Twitter for Hanes Hosiery; conducted competitor research; assisted with fashion blogger kits; and built media lists
• Composed a month’s worth of social content for Mullen’s Frank About Women Twitter account
• Pitched reporters for the sixth annual Men’s Wearhouse National Suit Drive, resulting in nationwide hits
• Conducted social media audits and compiled competitive research reports for new business pitches

Raleigh-Durham, North Carolina Area

• Assisted with a UNC Health Care webinar, conducted research for UNC’s Office of Admissions and composed tweets for the NCCEO Forum Twitter page
• Helped with various client projects on an as needed basis by developing media lists, contributing to brainstorming sessions and collaborating on new business proposals

Elon, NC

• Served as member of the EV! Executive Board, while overseeing the PR Team and its awareness/promotional campaigns for KCSLCE volunteer opportunities
• Managed social media outreach, resulting in a 13 percent increase in the number of Facebook page likes and 87 percent increase in the number of Twitter followers

Elon, NC

• Created brochure promoting student volunteer opportunities in the campus community with EV!
• Designed annual report commemorating its 25th anniversary of advancing student learning, leadership and citizenship through community service

Greensboro, NC

• Oversaw media relations for Smith Moore Leatherwood by creating media lists, drafting news releases, managing release distribution, tracking media coverage and updating status reports
• Spearheaded trade and consumer media outreach for Buzz Bags, involving pitching media contacts, creating press releases, developing media lists and administering Twitter account

Greensboro, NC

• Led a student team in creating a strategic campaign to rebrand the nonprofit organization
• Proposed website redesign ideas, produced social media plan and developed tactics to raise community awareness

Elon, NC

• Managed account for the Durham Arts Council and wrote press releases, media pitches and video scripts
• Oversaw a promotional campaign to rebrand Elon University’s Greek Life Office in a strategic effort to change the perception of Greek Life at Elon

Elon, NC

• Created written content for assisted living facility to utilize in its public relations strategy
• Developed marketing plan to promote facility services and recruit volunteers

Richmond, VA

• Created strategic marketing plan for Faison's newest initiative, the Applied Behavioral Center
• Assisted with website redesign and social media development, produced written content

Richmond, VA

• Participated in the Retail Marketing Expo 2011 at the Greater Richmond Convention Center
• Managed media plan for the Byrd Theatre Foundation's Cameron Carpenter performance

Richmond, VA

• Organized Kidney Walk logistics and contacted volunteers for upcoming events
• Planned and promoted NKF Cadillac Golf Classic via social media and print advertisements

Greensboro, NC

• Collaborated with student team to create public relations campaign
• Produced a media kit to raise awareness of resources at Goodwill’s Job Training Center

Bachelor Of Arts, Strategic Communications

Activities and Societies: • Lambda Pi Eta, Event Coordinator 2012 • Campus Kitchen, Public Relations Liaison 2011-2012 • Isabella Cannon.

Education record

Recipient of O'Fallon, IL's Citizenship Award for Volunteerism 2009 Illinois Girls State 2008 Illinois State Scholar 2008-2009