GALE Pacific is a $200MM knitted shade fabric, structures, and pet business, operating across retail (Coolaroo®) products like Outdoor Roller Shades, Pet Beds, Shade Sails, and Shade Structures and commercial (GALE Pacific) shade fabrics. • Delivered 100% growth over 2 years across retail and commercial lines of business, through development and execution of account specific product assortments, merchandising, and marketing campaigns.• Leveraged Amazon and Home Depot to generate 20%+ YoY growth through innovative product launches, merchandising, and digital advertising. • Established and executed company’s first digital team and strategy, creating business case and 12-month plan; consistently delivered 8+ Return on Advertising Spend (ROAS). • Doubled brick & mortar and online retail business over course of 2 years, through product development based on consumer research for roller shades marketed to Lowe's and The Home Depot.• Executed 3 retail and 3 commercial pricing enhancements to maintain margin targets due to increased costs, including up to 60% in commercial and 45% margins in retail channels. • Led development and execution of new packaging design across all product categories (400 Skus), creating unified brand messaging that resonated with target audience. • Rebuilt marketing team, recruiting new talent aligned with organizational vision; shifted mindset of staff and upskilled employees to effectively meet business objectives; managed product marketing teams. • Served as Sales Lead for 6 total months, securing 2 major roller shade programs at The Home Depot and Lowe’s and seasonal programs and Costco and Sam’s Club.

Saint-Gobain ADFORS, a $600MM global leader in reinforcement technical textiles for construction and industrial markets. Retail products like drywall tape (FibaTape®, FibaFuse®) and window and patio screening (ADFORS) are found at major brick & mortar retailers (The Home Depot, Lowe’s). • Led cross-functional team to create product and merchandising strategy for major retail line review, delivering 20% growth and national product placement at The Home Depot and Lowe’s. • Spearheaded brand consolidation across multiple product lines, creating consistency in packaging design and messaging; reduced costs by 15%. • Increased website traffic by 16% and drove brand awareness through development of corporate social media strategy, website design, and content management strategy. • Partnered with Hobie, delivering sales improvement of special reinforcement fabric used in professional stand-up paddleboards. • Developed and launched innovation screen visualizer app, transforming customer experience.

Chapin Manufacturing is a privately held producer of residential and industrial sprayers and spreaders used for lawn & garden, turf, concrete, industrial cleaning, and pest applications. Chapin branded and other private label products are found at major retailers (The Home Depot, ACE Hardware, Grainger) and large distributors. • Defined and executed strategy for new product line and brand, collaborating with engineering to develop line of spreaders and ATV sprayers catering to hunting and outdoors industry. • Established and executed marketing plans for 2 major product launches including market research, analysis, pricing strategy, sales tools, training, and promotions. • Managed Go-To-Market strategy execution and marketing communications for multiple product lines. • Maximized return on investment by effectively managing marketing and advertising budgets.

Gartner is a global, multi-billion dollar research and services organization, delivering actionable and objective insight to executives and their teams. Their insights and tools enable faster, smarter decisions in every major functional area of an organization. • Oversaw account relationship for clients in Healthcare, Banking, Manufacturing, and Utilities industries. • Generated 10% growth rate in 2009 and maintained account retention rate of 85%.

• Generated $10M+ in revenue through leads cultivated by global team.

• Identified target markets and segments for campaigns and tailored marketing activities .• Designed and implemented new product launch strategy for sales organization. • Developed sales tools, client-facing marketing collateral, communications plans, and sales training for new product launches.