mto: brand & culture change agency, culture & communications programs that inspire people and performance.Our world-class programs drive transformational results. Learn how our evidence-based EQ @Work program improves performance and culture across 10 KPIs.Industries we serve: ethical companies, values-based brands, B corps and those that strive to be them.Brands we have worked with include Women’s Earth Alliance, Lithia Green Cars, YouCaring.com (now GoFundMe), Torchlight, Hotel Tonight, KOIA, Dough Wines, Dance Media, Bright Path Strong, Yala, Fat Chance Bicycles, Graniterock, Give Us The Floor and this/moment amongst others.Learn more: http://mtoagency.com

Kenshō Stables is a wellbeing-centered horse ranch for our in-person EQ skill building & professional development workshops, camps and corporate retreats for movers and shakers, creators, entrepreneurs, social impact & purpose-driven professionals, dreamers and believers.

Advisory Board Member for global nonprofit 501(c)(3) research and education foundation, think tank, and public service organization, dedicated to the advanced study of the latest developments in new and emerging communications tools and technologies such as digital, social media, and mobile, and their effect on business, culture, and society.
 SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies.
 In February 2016, SNCR merged with the Conference Board.

As the first Culture Officer, I rolled out my proprietary EQ @Work culture and Peer Conversations programs to build the AIKON brand from the inside-out.From CEO Marc Blinder:"The EQ at Work program that Gretchen rolled out with my team at AIKON while I was CEO was surprisingly impactful. Startup life is stressful and as a fully remote team, I was eager to provide the training, tools and support to help our team improve our company culture, accountability and interpersonal relationships. The people who attended most seemed to get the most out of it and as a regular attendee personally, I found myself having improved conversations with my team using the tools taught in the program.Over time, the program received a lot of positive anecdotal feedback and our team dynamics continued to improve as the program went on. I found the ninety-minute, once a month format to be easy to carve time for and always enjoyed the time with my team. After five months, Gretchen surveyed participants and the feedback was even better than I expected with more than 85% saying it positively impacted their life and was valuable to our company culture.The program is professionally run and I would recommend it for any team that prioritizes transparency and a healthy company culture."

Executive in charge of strategy, planning, development and execution of branding, creative direction, marketing, communications, advertising, channel management and public relations for AIKON and its suite of products: Open Rights Exchange (ORE) Protocol, API.market and ORE ID. As an early employee and member of the senior leadership team, my role also includes contribution to the company's overarching business and product strategy, investor and partner prospecting and company culture.

• Built, trained, and led social media marketing department for Live Nation and Ticketmaster global brands.• Managed six pillars of social media across the organization: Branding, Tour Marketing, Ticket Sales, Online Communities, Local Field Market Training and Media Buying.• Created scalable "Social Mix" strategy to effectively launch Live Nation National Tours for the biggest touring artists including Rihanna, P!NK, Fleetwood Mac, NKOTB and Lady Gaga.• Determined the content strategy for Facebook, Twitter, Tumblr, Instagram and Pinterest for both Live Nation and Ticketmaster brands based on three years of consumer behavior analysis against current platform trends.• Delivered scalable products/programs/tools, training, and best practices documentation for 100+ local marketers, 6 national marketers, and 5 customer service staff. Press: http://www.venuestoday.com/news/detail/qa-gretchen-fox-vp-of-social-media-for-live-nation• Defined effective Facebook advertising strategy combining earned, owned and paid media resulting in 77K tickets sold at a low cost of $.25 per ticket sold for a single tour.• Launched cutting-edge social web application across product, marketing, sponsorship and operations, resulting in the creation of a new series of tools, products, promotions and revenue stream. Press: http://techcrunch.com/2012/05/02/live-nation-concert-calendar• Created new advertising revenue channel driving est. $500-750K annually.• In 2012, increased tickets sold 363%, engagements 495%, and traffic 155% YoY through direct tracked links. Press: http://www.billboard.biz/bbbiz/industry/digital-and-mobile/the-leading-women-in-social-engagement-1008032862.story• Identified 300% percent lift in word of mouth vs trackable sales via exclusive code testing.• Built key relationships for social and emerging technology partnerships including promotions http://mashable.com/2010/08/02/winweekend-twitter-facebook and first mover opportunities for artists.

• Spearheaded web technology programs for social media agency The Conversation Group including UX, Design, Site and Application Development.• Led product management of a new “Social Wire” product for the New York Stock Exchange.• Managed creative design and development of live video chat experience with Michael Phelps for the City of Chicago’s bid for the 2016 Olympics. • Product managed multi-author blog site for Best Buy to highlight company’s innovative social technology and employee programs.• Secured and managed roster of top web developers and designers; delivered assets on multiple projects in tandem and under budget.

• Initiated and created the first social media marketing program for the company's clients including social profiles, community building, content seeding, influencer outreach and creative asset production.• Pioneered the AELTC’s Wimbledon Championship’s first social media marketing efforts that drove the delivery of more than a million pre and post roll advertisements, a hundred-plus blog posts and a 77% increase in traffic from organic search year-over-year.• Developed and managed social marketing campaigns for integration with database, PR, SEM and affiliate marketing programs for The ING NYC Marathon, FIM Motocross and IndyCar Race Control web properties.• Created community building plan for international sports destination, RugbyZone.com resulting in new advertising opportunities.

• Launched Social TV, MediaZone’s next-generation platform developed to offer social networking surrounding professional media at CES. • Developed and executed integrated marketing campaigns for top-tier sports including Wimbledon Championships 2007, NBC Winter Olympic Trial events, FIBA Eurobasket, FIM Motocross, and including television, radio, print, online and viral assets.• Managed budgets, metrics, analysis and internal communications for live video streaming of professional and international sporting events.• Led creative asset development and event marketing project for launch of groundbreaking triple-camera web coverage of the 2006 ING NYC Marathon using rfid-enabled technology.• Created successful reputation index formula to measure sentiment of blog posts and mentions to identify effectiveness of influencer outreach initiatives.• Project managed corporate press kit, case studies, promotional collateral, e-newsletters, and online banner ads.

• Executive Produced music video for Grammy-nominated musician Mr. Vigs and DJ Del Furious “Just Let Us Rock You".• Produced behind-the-scenes and corporate video for the Natural World Museum.• Produced live video feed for news channels of Vice President Al Gore’s “Inconvenient Truth” speech and celebrity interviews of Darryl Hannah, Charris Ford, and Julia Butterfly Hill at the United Nations, World Environment Day.• Produced sold-out couture fashion show for The Leukemia and Lymphoma Society actuating more than 30 vendors to donate over $100,000 in rental equipment and in-kind services.• Production experience on more than fifty projects such as television show She Spies, on-air promotions for The Shield, Scooby Doo The Movie and Spiderman including development of story, marketing strategies, artist relations, scheduling, budgets, collateral materials, tour support and radio/press relations.• Developed marketing strategy including branding, positioning and messaging JHPTV.Visit http://imdb.com/name/nm0436962 for more details