Gretchen Fri, Apr Email & Phone Number

Macedonia, Ohio

17 Chapters Across Ohio, Indiana, Michigan, Kentucky, Wv & Eastern Pa

Valley View, Ohio

Safeguard Properties is the largest mortgage field services company in the U.S. serving the mortgage banking industry. As Director of Corporate Communications, I assisted the CEO in the development and writing of executive client and employee communications, including announcements, speeches, keynote addresses, talking points, email and video. Served as communications counsel to leadership. Fostered relations with trade media and country-wide local news outlets. Managed trade media opportunities for senior leadership. Served as spokesperson and lead point person on all media interactions. Drove internal communications efforts through increased executive communication; redesign of two newsletters; implementation of employee Culture Code; employee culture and values booklet and intranet messaging. Managed social media efforts, including a renewed focus on LinkedIn, garnering a 58% increase in LinkedIn followers and a significant increase in engagement. Supervised award nominations. Honors include the prestigious InformationWeek Elite 100, HW Tech 100 and Medical Mutual Pillar Award. Assisted internal clients with communications needs to meet business goals.

Akron

Promoted from Public Relations Manager. Responsible for external corporate key message management, development, management and implementation of strategic communication plans, programs and materials; advise senior management and serve as ‘number two’ corporate spokesperson. Revamped and grew InfoCision’s PR program, taking the company from a ‘hidden jewel’ to a major corporate player in northeast Ohio. Formulated and managed the integrated communications strategy, including content development, advertising, webinars, social media. Developed and fostered relations with local and national trade media, garnering significant continuous coverage in key outlets. Oversaw public relations efforts to leverage the company as an employer of choice and good corporate citizen in the 12 tri-state communities where InfoCision has offices. Managed internal communications including messaging, newsletters, employee engagement initiatives and employee intranet.

Managed multi-million dollar accounts fulfilling national direct marketing needs for national non-profit and political organizations.Consistently met or exceeded client campaign goals. Fostered solid relationships with clients to promote friendship and loyalty.

Journalism, Public Relations

Education record