Gretchen Koehler Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

Department head overseeing client development, marketing, communications, and events for GrayRobinson, P.A., a firm of nearly 300 attorneys, advisors, and consultants serving clients nationally from 15 offices.

United States

Providing executive coaching, professional development training, and client development training for lawyers, law firm and financial services professionals, executives, and professional services firms.Providing business consulting for law firms and other professional services firms.

New York, New York

Department head responsible for leading the marketing and client origination strategy and activities for the US, Canada, and Latin America on behalf of a publicly-listed asset management firm focused on litigation finance (ASX:OBL) with AUD 2.2 billion assets under management and 18 offices in 10 countries. Advised the company’s global senior leadership team on positioning strategies that contributed to a 156% increase in inbound business, the launch of US- focused investment vehicles sized at… Show more Department head responsible for leading the marketing and client origination strategy and activities for the US, Canada, and Latin America on behalf of a publicly-listed asset management firm focused on litigation finance (ASX:OBL) with AUD 2.2 billion assets under management and 18 offices in 10 countries. Advised the company’s global senior leadership team on positioning strategies that contributed to a 156% increase in inbound business, the launch of US- focused investment vehicles sized at $200 million and $500 million, expansion into new domestic and foreign markets, completion of a global merger and rebrand, a 788% increase in annual impressions on LinkedIn, a 181% increase in new website users, and top tier rankings in Chambers & Partners for each region under my remit.Supervised and guided Americas-based client origination activities and professionals, led the Americas-based marketing team, and co-led the global marketing department.Presented company capabilities and solutions to prospective clients, including large corporations and law firms, and institutional investors from around the world.Solved deal flow volatility issues by designing and administering a comprehensive client origination training program for the firm’s investment management professionals.Designed and participated in the company’s market research process for expansion into new markets and helped spearhead the launch of new offices, business units, and financing products.Co-led a global company rebrand and house-of-brands consolidation after having co-developed and led a global omnichannel communications and marketing campaign announcing the parent company’s 2019 acquisition of a competitor and resulting expansion into key European, Asian, and Middle Eastern markets.Achieved a 206% increase in earned media coverage.Oversaw the development of marketing and sales content. Show less

New York, New York

Department head responsible for the successful inaugural launch of the business development and marketing department for an AmLaw 200 complex commercial litigation firm with 300+ attorneys in nine offices.Developed and led firm wide, office specific and practice group strategies, growth plans and initiatives pertaining to business development, client relationship management, cross selling, profile raising, communications, public relations, and marketing.Oversaw all business development… Show more Department head responsible for the successful inaugural launch of the business development and marketing department for an AmLaw 200 complex commercial litigation firm with 300+ attorneys in nine offices.Developed and led firm wide, office specific and practice group strategies, growth plans and initiatives pertaining to business development, client relationship management, cross selling, profile raising, communications, public relations, and marketing.Oversaw all business development activities contributing to the successful launch of three new practice groups (Government Affairs, Entertainment Litigation, Software Litigation) and two new offices (Washington, DC and Los Angeles).Developed growth plans and lateral partner due diligence and recruiting plans and executed lateral partner on-boarding for attorneys transitioning from the U.S. Senate, government agencies and competitor firms.Provided sales training programs and coaching to attorneys across the firm. Supervised all business development department staff, overseeing activities related to client research, pitches and RFPs, publication placements, survey submissions, firm communications, and advertising.Planned and oversaw all firm events, including client seminars, attorney speaking engagements at conferences and large scale 200+ guests brand building events in all firm office locations.Developed and managed a multimillion-dollar annual budget.Planned and executed first ever corporate identity program for the firm’s intelligence and risk management firm, Intelligence Options LLC, including the design of the company’s first website, (www.intelligenceoptions.com) corporate brochure, launch announcement, and related collateral materials.Led business development strategy initiatives, client targeting initiatives, and marketing campaigns for Intelligence Options LLC. Show less

New York, New York, United States

Department head responsible for developing and implementing firm strategies, procedures, and initiatives pertaining to business development, client relationship management, branding and visual identity, communications and marketing for an AmLaw 200 law firm with 170 attorneys in three domestic offices and a global footprint (40% international client base).Communicated brand identity and service value proposition messages to firm management, attorneys and staff members, prospective and… Show more Department head responsible for developing and implementing firm strategies, procedures, and initiatives pertaining to business development, client relationship management, branding and visual identity, communications and marketing for an AmLaw 200 law firm with 170 attorneys in three domestic offices and a global footprint (40% international client base).Communicated brand identity and service value proposition messages to firm management, attorneys and staff members, prospective and existing clients, referral sources, lateral candidates, and the media.Supervised all business development department staff, overseeing activities related to client research, pitches and RFPs, publication placements, survey submissions, firm communications, advertising, and events.Developed and managed a multimillion-dollar annual budget.Spearheaded and managed website redesign and firm rebranding, including the creation of a new firm website, firm profiles, brochures, print and online ads, and all other collateral materials.Provided strategic sales and client development coaching to partners and associates. Developed curriculum for internal sales training programs for associates and partners.Developed and managed the upkeep of marketing materials used for firm website, pitches, and RFP responses.Oversaw the design and distribution of event invites, holiday cards, advertisements, and templates used for pitches, press releases, and attorney biographies.Managed relationships with external vendors including design firms, advertising agencies, and software providers.Regularly delivered tangible metrics associated with firm wide pitch and proposal activities and successes, press coverage, ranking performance, and budget.Managed all marketing efforts pertaining to firm diversity and inclusion, including client outreach, community involvement, award submissions, events, vendor diversity program, public relations, and advertising. Show less

Silicon Valley, California, United States

Drove west-coast related marketing initiatives and campaigns.Led industry and subject specific marketing initiatives and campaigns.Provided individual and group business development coaching to senior partners and associates.Tracked new business generation successes and losses and worked with attorneys to adapt presentation/pitch strategy.Planned and marketed all practice group seminars and events.Managed PR activities, ensuring appropriate and strategic placements… Show more Drove west-coast related marketing initiatives and campaigns.Led industry and subject specific marketing initiatives and campaigns.Provided individual and group business development coaching to senior partners and associates.Tracked new business generation successes and losses and worked with attorneys to adapt presentation/pitch strategy.Planned and marketed all practice group seminars and events.Managed PR activities, ensuring appropriate and strategic placements, including media and news coverage, industry databases, and rankings.Delegated and managed projects handled by numerous marketing assistants. Supported the practice group’s recruiting and diversity activities as they related to marketing. Show less

New York, New York, United States

Engaged in strategic planning with practice group leaders, marketing committee and partners to define goals and objectives, identify target clients and industries, generate business leads, expand existing client relationships, exploit market differentiation, achieve revenue targets, and drive cross-selling initiatives and new business development.Contributed towards the pursuit of the firm’s marketing and business development objectives by creating relevant marketing materials and… Show more Engaged in strategic planning with practice group leaders, marketing committee and partners to define goals and objectives, identify target clients and industries, generate business leads, expand existing client relationships, exploit market differentiation, achieve revenue targets, and drive cross-selling initiatives and new business development.Contributed towards the pursuit of the firm’s marketing and business development objectives by creating relevant marketing materials and collateral, including brochures, website content, pitch materials, responses to RFPs, attorney biographies, ranking summaries, ranking submissions, advertisements, annual reports, and internal communications pieces.Developed and implemented client teams program. Show less

New York, New York, United States

Strategically supported global Litigation/Intellectual Property Practice consisting of more than 600 attorneys in 35 offices around the world.Created and implemented competitive intelligence strategies and tools provided to firm partners for business opportunity analysis.Developed and tracked business development and best practice initiatives. Created marketing materials including practice group brochures, practice group ranking analyses, pitches and responses to requests for… Show more Strategically supported global Litigation/Intellectual Property Practice consisting of more than 600 attorneys in 35 offices around the world.Created and implemented competitive intelligence strategies and tools provided to firm partners for business opportunity analysis.Developed and tracked business development and best practice initiatives. Created marketing materials including practice group brochures, practice group ranking analyses, pitches and responses to requests for proposals.Created monthly business development tips for distribution to attorneys within the global practice group.Developed presentations used for associate attorney professional development training. Show less

New York, New York, United States

Represented clients in litigation involving bankruptcy substantive consolidation, securities fraud and Medicaid fraud.

Juris Doctor, Intellectual Property Concentration

Activities and Societies: Cardozo Journal of International and Comparative Law

Bs, Psychology, Cum Laude