Gretchen Lyons Email & Phone Number

Brisbane, Queensland, Australia

Geneva Area, Switzerland

Conceptualize and implement strategic communications for world’s largest global health partnership. Lead creation of flagship digital, video and print content to show the impact of the Global Fund’s $4 billion annual investment in ending HIV, TB and malaria as epidemics. Formulate and coordinate messages across a global network of independent partners and advocates, demonstrating deep understanding of the political, ethical and technical factors that influence Global Fund-supported programs. Pitch stories and provide resources for international media outlets.

Gland

Translate the science and practice of conservation into the right message for the right audience through the right channel for world’s leading environmental organization. Manage a dynamic team responsible for designing and executing communications for global campaigns, international policy forums and high-profile corporate partnerships. Build profile and reputation of WWF’s conservation leaders through speaking engagements, blog placement and social media. Triage communications requests and assign support as needed across worldwide network of more than 5,000 employees.

Developed and implemented communication strategies for global freshwater and forest conservation programs. Collaborated with communications and program staff across global organization of more than 5,000 employees to craft consistent messages and manage risk on controversial issues. Generated compelling stories that help bond supporters to WWF.

Led Brand Support function, overseeing messaging strategy and visual communications. Wrote original copy for flagship communication products and edited the work of others, including creative agencies. Regularly visited CARE projects around the world to gather stories, collaborating with freelance photographers and filmmakers to document CARE’s work in compelling ways. Supervised staff, including hiring, performance management and budgeting.

Conceptualized, wrote and edited print and online promotional materials. Developed guidelines to govern tone of voice for CARE’s communications to external audiences. Trained staff to improve familiarity with the guidelines and, as editor, ensured compliance. In absence of unit manager, assumed responsibility of Managing Editor for major publications, including CARE’s Annual Report.

On a daily basis, conducted and edited interviews with newsmakers and experts on a variety of topics, including politics, health and finance. As coordinating producer, supervised and made assignments to editing staff and copy-edited all scripts before on-air broadcast. Wrote and voiced news stories for radio broadcast. Selected and edited sound bites from CNN broadcasts and live news events. Frequently produced CNN Radio features, such as “Earth Matters,” “Health Watch” and “Science and Technology Today.” Prepared and delivered news feeds to more than 1,000 affiliate stations worldwide.

Conducted interviews in Spanish and English; covered news conferences on topics of national and international importance; produced content for UPI's international news wire.