Gretchen Papez, Apr Email & Phone Number

Las Vegas, Nevada Area

Oversee all marketing, public and media relations, strategic communications, marketing analytics, marketing strategy and special projects for The Valley Health System. The Valley Health System includes eight hospitals, multiple freestanding emergency departments and assorted outpatient practices in Southern Nevada (Las Vegas/Henderson) and Southern Nye County (Pahrump) and over 9000 employees. Oversee small team of smart, self-motivated marketing and outreach professionals. Also directly responsible for all marketing / advertising/ communications activities for Spring Valley and Summerlin hospitals in Las Vegas, Desert View Hospital in Pahrump and West Henderson Hospital (opening late 2024).

Las Vegas, Nevada, United States

Director of PR & Media for The Valley Health System. Responsible for all PR, media and stakeholder communications for the system, along with direct responsibility for marketing for Spring Valley and Summerlin hospitals in Las Vegas and Desert View Hospital in Pahrump, NV.

Las Vegas, Nevada Area

• Created and executed advertising and public relations activities for one of Southern Nevada’s largest hospitals. Responsibilities include crisis communications; creating advertising concepts and collateral materials; planning and executing special events; performing all writing projects; maintaining the hospital website; and overseeing patient and physician satisfaction scores and logistics.• Worked with executive team and directors to develop tactics to increase business in key product lines, assess new growth opportunities for new product lines and promote hospital-wide initiatives .• Served as community liaison with area government officials and area businesses.• Served as hospital spokeswoman / Public Information Officer for all media issues and times of disaster. • Management experience includes overseeing small staff to guide and mentor with the achievement of business objectives.• Served as United Way Chair and, as needed, Service Excellence (employee recognition) chair• In absence of Valley Health System marketing director, was responsible from 2007 to 2012 for all or part of the following on behalf of the company: hospital/union communications, stakeholder outreach, media relations, budget analysis, yellow page advertising, direct planning and oversight of community newsmagazine, development and execution of senior-oriented publication, coordination of system-related issues such as website content and special projects as requested by the system vice president.• Served as interim Valley Health System regional marketing director in 2006, overseeing the planning and execution of Centennial Hills Hospital groundbreaking; coordinating existing marketing activities between VHS hospitals; overseeing all budget planning; implementing a stakeholder campaign to increase hospital system visibility; and overseeing system marketing and public relations initiatives

Las Vegas, Nevada Area

• Provided services in the areas of strategic planning, development and implementation; corporate marketing development and management; special projects; creative consultation; crisis communications; employee communication programs; writing/editing; and business material creation and production for growth companies. The firm developed customized marketing teams (multi-media, graphic designers, illustrators, photographers, printers, etc.) for each client.• Managed all aspects of running a small business, including finances, marketing, and computer systems.

Las Vegas, Nevada Area

• Provided services in the areas of PR; special projects; writing/editing; and account management.

Bloomington-Normal, Il

Bachelor Of Arts (Ba), Public Relations

Master'S Degree, Health/Health Care Administration/Management

Master's in healthcare administration