Gretchen Riskind Email & Phone Number

Greater Chicago Area

San Francisco Bay Area

Baccus Research Group (Freelance)June 2011 - Oct 2016Create, conduct and manage end-to-end qualitative market research projects including strategic planning, screener and discussion guide development, moderation and analysis and presentation of results.Develop and execute new market research approaches and techniques to best meet clients’ needs and objectives. Collaborate with best-in-class quantitative partners to ensure a comprehensive and cohesive program. Partner in new business development for agency including first contact for new business requests, creation of custom RFP responses for new and existing clients and participation in new business and capabilities presentations.Industry Experience :✓ Technology✓ Science/Healthcare✓ Gaming✓ ConsumersMarketing Needs Experience:✓ Marketplace assessment✓ Brand assessment✓ New product/software development✓ Internal stakeholder interviews✓ Positioning/message exploration✓ Advertising creative evaluation✓ Marketing material evaluation✓ Website/product usability Research Methodology Experience:✓ In-person focus groups✓ Online focus groups✓ Teleweb focus groups✓ In-depth interviews (IDIs)✓ Website/software usability✓ Triads✓ Friends and family research✓ Intercepts ✓ Ethnography (mobile & in-person) ✓ Bulletin boards✓ Social media

San Francisco Bay Area

Managed all advertising efforts for HP and Compaq's North American Consumer and Commercial divisions. Collaborated in development of compelling advertising strategies, identifying new marketing and advertising opportunities and managing Client/Agency relationship.Responsible for managing and reporting on direct marketing efforts, analyzing effectiveness and recommending creative and media strategy to ensure success.

San Francisco Bay Area

Lead manager on all client projects. Organized workload and workflow to ensure projects were completed on time, within budget and met all production specifications.

San Francisco Bay Area

Key player in new business endeavors (including $450MM global technology brand), responsible for competitive and market analysis, secondary market and target research as well as partner in primary research and strategy development. Managed and responsible for day-to-day account activities including production (TV, Print, OOH, Radio, Online), budget and mentoring and training Account Executives.Procter & Gamble, PUR Developed brand equity to be utilized globally in all communications ($20MM advertising campaign, Interactive, sales/marketing materials and in-store displays) for new initiatives throughout a 3 year period.

San Francisco Bay Area

Beverages & more! Solely responsible for and executed the Beverages & more! newspaper and radio retail effort in California and Florida.The Mercury News Managed all aspects of re-branding campaign in 2000 including market plan development, research, target analysis, creative briefs, production (TV, Print, Radio, OOH and sales materials) and press releases.

San Francisco Bay Area

Responsible for and mastered all production and media budgets including reimbursement for the Intel Inside Program.Composed weekly participation, status and conference reports for client/agency and supervised legal approval and production process for all creative.

Greater Chicago Area

Served as primary Agency contact for P&G Sales Force, which facilitates approximately 95% of all grocery outlets nationwide.Implemented and coordinated co-equity television and direct mail programs to communicate brand equity and retailer positioning.Tracked co-equity participation to measure and analyze program effectiveness.