Gretchen Shaffer Email & Phone Number

Dallas/Fort Worth Area

Assisting Hotel Brands throughout the country, coast to coast, with sales support including prospecting new businesses, sales and management leadership, uncovering and booking revenue, utilizing special reader board and internal data base for optimizing dormant companies for new bookings, establishing best practices and procedures, assisting with general operations needs, and outstanding communications skills.

612 Cathedral Street

As the Business Travel and Corporate Sales Manager I work closely with our cultural Mt. Vernon businesses and companies including the Engineering Society and the Peabody Conservatory, The Baltimore School of the Arts and the MD Historical Society. The synergistic relationship with Johns Hopkins Hospital and their staff, as well as patients and their families, is another bright spot for the hotel. This historic venue built as residences by the Geo Peabody foundation, circa 1928, with it's beautiful marble floors and staircase allows the guest to experience old world charm and sophistication yet allows the guest to feel welcome and comfortable. I am happy to meet with and develop business relationships for new contacts throughout the city.

My duties include marketing the hotel to the local and national businesses through site tours, sales calls, prospecting, business development, presentations and research to uncover and gain more business from those client companies. Working with a team of professionals we actively advance our position above the competition through superior customer service and exceptional product and amenities. I enjoy relationship building and networking to promote our presence in the market.

Comfort Inn Hunt Valley

As the Director of Sales, I assisted in the converting a Comfort Inn to the Holiday Inn Express Hunt Valley. Created and wrote all hotel content, assisted operations with conversion while maintaining client relationships and building new accounts while the hotel remained open during the complete renovation. My duties and responsibilities included building business cases and working closely with IHG National Account Managers to win Global accounts for the hotel , data mining, prospecting, developing a strategic rate plan for local Fortune 500 companies, competitive RFP bidding, managing current client base and growing a loyalty program for the hotel.

Owings Mills, Md

Consulting sales support and lead generation services targeted to small companies that may not have the means to hire a CMO and would like to gain better market share. I will assist small businesses to impact their customers through an integrated marketing strategy that would include improving brand recognition, generating leads, maximizing SEO, profecting their web presence through video and updating past sales and marketing techniques. Most industries that require the above would include but not limited to, privately held companys in the service industries like hospitality/restaurant, event planning, residential and commercial managment companies.Please email inquiries or connect through LinkedIn. My web site is under construction and will be forth coming.

•Superior at building synergistic business relationships.Provides sustainable options to help companies grow their businesses. •Experienced targeted lead generator. •Outstanding in client retention and customer reactivation techniques to generate profitable and effective sales revenue for client companies. •Strategic marketing plans through integrated campaigns.

As a Business Travel Sales Manager I successfully sold for the hotel by attracting the fortune 500 businesses in the area. Captured the loyalty of both local and national companies through preferred rates and custom programs offered to the travelers for those companies. Hosted networking events to promote the hotel. Promoted and marketed the hotel through outside sales call, tours of the property and in house marketing campaigns.

As Director of Sales & Marketing, I directed a team to book the hotel for both local & national client companies, as well as booking meeting space. Our targets were both the individual traveler from client companies, or group sales with blocks of rooms. Targeted market segments included manufacturing, IT, promotional, medical, biological, technical, universities & colleges, as well as training groups from the retail and broadcasting industries.Increased sales by double digits and made bonuses for revenue and revpar.

Bwi Airport

Implemented synergistic relationships with fortune 500 National and Local CorporationsRanked in the top 5% of gained market shareTop 10% in Revenue produced per available roomCorrected a vacancy issue by tripling occupancy

Associate Of Arts (A.A.), Fashion, Business, Art History, Management, Textiles, Fashion & Interior Design

Aa, Advertising, Marketing, Management, Design,

Activities and Societies: Accomplishments include: The First Business Developer for Sir Speedy of Owings Mills Member of Pikesville.