Gretchen Swann Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Cincinnati, Ohio, Us

Created and executed marketing plans for $160 million dollar list. Developed strategy for creating more effective sales tools and coordinated logistics and implementation of multiple webinars and conferences such as: our National Computing Conference (touching over 600 customers), and our National Sales Meeting preparation and execution including follow-up sales training and creation of sales tools such as PowerPoint presentations, and transition guides for upgraded products. Identified and developed marketing plans to differentiate our Intro Computing franchises and digital solution (SAM) in the marketplace. Collaborated with Marketing Communication Manager in generating go-to-market tactics and campaigns. Recognized as the subject matter expert for sales force regarding discipline questions and strategy. Posted open position, recruited, interviewed, hired, trained and supervised marketing coordinator. Team won "Product Team of the Year" for SAM, our digital solution for Computing, for building market share by 38% in one semester.

Created and executed marketing plans for $25 million dollar list. Developed strategy for creating more effective sales tools and coordinated logistics and implementation of multiple webinars and conferences such as: Academy of Management with over 10,000 attendees, Winter Marketing Educators' Conference, our National Sales Meeting preparation and execution including follow-up sales training and creation of sales tools such as PowerPoint presentations, and transition guides for upgraded products. Identified and developed marketing plans to differentiate the Marketing and HRM disciplines in the marketplace. Collaborated with Marketing Communication Manager in generating go-to-market tactics and campaigns. Recognized as the subject matter expert for sales force regarding discipline questions and strategy.

Maintained and grew a sales territory of $1.4 million including conducting student and instructor focus groups to gain feedback and initiate conversation on new solution offerings. Organized presentations on print and electronic solutions to earn new business. Earned the President's Club Award as one of the top five sales representatives across all sales forces at Cengage Learning. Achieved 100% of sales goal in the first sales year with a 7.77% increase in territory base, 137% in second sales year, 128% of digital sales goal, and 100% of takeaway sales consisted of a digital component.

Supported Marketing Managers in coordinating and implementing marketing initatives and in the development of marketing and sales materials such as presentations, click paths for digital products, and PowerPoint presentations. Served as communication liaison between marketing managers, customers, and the sales force. Effectively tracked sales through opportunity tracking reports and communication with sales force personnel.