Bay Roan Creative is a marketing and communications agency in southwestern Virginia. Run by two longtime journalists and marketing professionals, Bay Roan Creative expertly engages with digital and print media platforms to amplify the voices of businesses. Our work translates across both digital and print media, helping you build your business at an affordable cost.As Bay Roan Creative CEO, I manage day-to-day operations as well as craft dynamic branded visual products and use vibrant storytelling and information-sharing to leave a positive impression on audiences. Design: MagazinesSocial media postsBrochuresAdvertisingBillboardsLogosFlyers

https://smithmtnlake.com/

http://www.thewillardcompanies.com/As Director of Marketing, I promoted the Smith Mountain Lake, Virginia, businesses under The Willard Companies umbrella: Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate, Westlake Cinema and Westlake Towne Center. Until their sale in December 2020, this also included The Water's Edge Country Club, The Waterfront Country Club and The Westlake golf course.Duties included:- Creating and managing marketing budgets for six businesses, totaling more than $250,000 per year- Writing and editing our businesses' evolving messages in response to COVID-19 mandates- Writing, editing and designing in-house print and digital marketing materials- Coordinating outside print and digital advertising- Email marketing- Designing and updating websites- Writing blog posts and social media content- Developing and overseeing social media advertising (including targeting consumers who will find the content relevant)- Overseeing the production of commercials and contests- Designing and editing newsletters- Spearheading membership drives- Event planning and event management, including festivals and food drives to benefit local nonprofits- Project management, including vetting of and switch to a new real estate website/CRM provider and a new digital marketing agency- Monitoring of Google Analytics to ensure optimal SEM targeting

https://westlakecinema.com/

https://www.westlaketownecenter.com/

The Waterfront Country Club was under the umbrella of The Willard Companies since 1976. It was sold in December 2020 to The Waterfront Realty LLC.https://www.thewaterfrontcc.com/

The Water's Edge Country Club was under the umbrella of The Willard Companies since 1985. It was sold in December 2020 to McConnell Golf, based in North Carolina.https://www.thewatersedgecc.com/

The Westlake golf course was under the umbrella of The Willard Companies for nearly two decades. It was sold in December 2020 to McConnell Golf, based in North Carolina.https://www.golfthewestlake.com/

This businesses was under the umbrella of The Willard Companies for a decade. As of December 2018, The Willard Companies sold the business to Maven Salon & Spa of Lynchburg. Its name is now Maven at the Lake Salon & Spa.https://www.westlakesalonandspa.com/

These businesses, under the umbrella of The Willard Companies for nearly two decades, were sold in February 2018 to Richards Building Supply Co., based in Illinois. https://www.smithmountainbuilding.com/http://cabinetgallerysml.com/

I was an award-winning page designer for the features section of The Roanoke Times. My work on the Extra section's weekend planner was honored several times by the Virginia Press Association and in the newspaper's in-house awards. I spearheaded the design and implementation of two tabloid products: one showcasing the newly opened Taubman Museum of Art in downtown Roanoke and another recognizing local businesses that had earned recognition from shoppers.The role also included copy editing. I ensured consistent style; wrote headlines, captions, and breakout boxes; and I was constantly on alert for false or libelous statements.https://www.roanoke.com/

Chief page designer of the North Carolina sectionPage designer for other sections including the main and local sectionsCopy editorhttps://pilotonline.com/

I coordinated reporters and section editors, assigned stories, edited copy, designed pages and wrote editorials.