Gretchen Vogel Email & Phone Number

Atlanta, Georgia, United States

Spectrio provides innovative customer engagement technology for modern businesses. With proven success at over 150,000 physical locations ranging from local enterprises to Fortune 500 companies, Spectrio’s cloud platform improves customer and employee engagement with branded experiences. Our offerings include Digital Signage, On-Hold Marketing and On-Premise Messaging all of which can be customized to meet brand guidelines and updated at the click of a button.

Greater Atlanta Area

Brandify is the single answer to Local, connecting global brands with consumers in the moment by leveraging the most comprehensive location technology solutions in the market. Brandify has simply connected over 500 global brands in over 4.5 million locations, including healthcare, finance, and retail, to consumers worldwide since 1997. Brandify provides the multi-location digital marketing technology, services, and intelligence needed to understand consumer intent. Marketers can simplify local decisions with actionable recommendations, using its field-tested benchmarking metric, Brand score.Solutions include: brand score platform, scalable local SEO, local advertising, mobile-local technologies, and local-social marketing tools.

Greater Atlanta Area

Catapult New Business, a division of The List Partners, Inc. (LPI), is an outsourced lead generation/business development firm that uses strategy, technology, and new business professionals to help advertising and marketing services agencies win new business.We design and implement best-in-class proactive new business programs. Our team helps you differentiate your brand, generate demand, and create growth opportunities by building a consistent pipeline of solid relationships with your top prospects.We partner with small independents to multi-national holding companies across North America. We also work with a variety of marketing services disciplines, from brand and advertising to digital, direct, design, research, and media.Our goal is to have you in-market within two weeks of engagement and deliver outcomes that are aligned with your agency’s awareness and growth goals.Although we work with a broad variety of agencies we find that most of them face the same challenges every day. At Catapult, we’re able to help you conquer those challenges and get your new business strategy back on track. • “We’re not identifying or winning work to take our agency in the right direction.” • “How do I get new clients outside of referrals and my own network?” • “How do I create a new business machine that works for my agency 24/7?”If you’re trying to solve any of these problems, reach out to us today.

Greater Atlanta Area

As BIA/Kelsey’s Senior Director of Strategic Sales, I worked to further BIA/Kelsey's key relationships with clients and partners, with a focus on the implementation of digital strategies. In particular, I expanded BIA/Kelsey’s work with digital agencies by building on the company’s rich set of business data, analytics and insight around advertising and marketing. I also advised clients on advertising data interpretation to pinpoint best sales opportunities and market-specific packaging and pricing strategiesBIA/Kelsey helps clients in the local media space accelerate their business growth by providing the most reliable information and forward-looking insight. We analyze the business, financial, social and technology trends affecting the local market to provide critical data, analysis, and recommendations so our clients grow and transform their organizations in an ever-changing local media landscape. We offer research services, strategic consulting and valuation services, continuous advisory services, and executive conferences. About BIA/KelseyBIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey), Facebook (http://www.facebook.com/biakelsey) and weekly newsletter (http://www.biakelsey.com/newsletter).

Greater Atlanta Area

Reported to the Regional V.P. of Sales; responsible for Tier 1 Merchants ($300M+) and Advertising Agency accounts in the Southeast.Closed high-value retail and service clients to generate revenue towards $2.5M sales quota including: The Body Shop, Burger King Corporation, The Coca-Cola Company, Hamilton Beach, Hanesbrands, Inc., The Home Depot, HSN, Perry Ellis International, PGA.com, Shoe Carnival, Spanx, Tervis Tumbler, Turner Broadcasting Systems, Inc.Developed and maintained an expert knowledge of the LivingSocial platform, social marketing, and behavioral commerce trends to communicate and sell up to the C-level.Understood and applied concepts of deal structure and strategy of proven models for successful achievement of merchant’s desired outcomes; Performance-based Advertising (Cost-per-Click, Cost-per-Claim, CPM) and Online/Offline Sponsorships.Responsible for contract negotiation on new and renewal business.Utilized internal and external resources to understand a prospect’s business including margins, quarterly and yearly sales and brand value proposition.Developed familiarity with merchants’ business, including but not limited to: products and/or services, consumer demographics, consumer ratings, points of competitive differentiation, merchant economic model, and revenue and profit drivers.

Greater Atlanta Area

Reported to the Regional V.P. of Sales; responsible for 150 mid-size to Fortune 500 companies and Advertising Agency accounts in Atlanta, GA.Established productive relationships with upper-level digital Marketing Managers and Creative Strategy Managers generating 180 contract orders from 40 digital clients.Exceeded weekly sales productivity metrics: 150 calls, 3 in-person meetings, 2 job orders.Grew a book of business from scratch by prospecting, cold calling, qualifying, presenting, and closing - all with a hunter mentality.Negotiated rates, terms of contracts, and service legal agreements producing the highest gross margin company-wide

Greater Atlanta Area

Promoted to Sales Executive, reporting to the Regional V.P. of Sales; responsible for $1.5 million in regional territory sales revenue.Exceeded sales expectations each year, including doubling sales quota in 2009 from $400K to $800K.Implemented Key Account Management (KAM) in the southeast region. Cultivated key digital accounts including: BBDO, JWT, The Martin Agency, Moxie, and Razorfish resulting in 23% increased campaign spend quarterly. Consulted with Agency’s media and creative strategic teams for clients including: American Cancer Society, AT&T Wireless, BP Corporate, Budget Rent-a-Car, Cartoon Network, Pergo, SunLife Financial, Tylenol, and UPS.Launched 7 interactive digital advertising tools in marketplace including: AdWonder™ Flash Component, AdWonder™ Reporting, Cross-Platform interactive digital ads, In-Page ad format, In-Stream ad format, HTML5-based and JavaScript-enabled Mobile ads, and Social Media digital ads. Executed digital online media solutions including: 3D Ads, Chat in Banners, Contextual Optimization, Interactive Games, Interactive Video, Maps in Banner, Mobile in Banner, Picture Upload in Banner, and Video.Expanded Solution-based selling and Value-based selling techniques throughout internal campaign teams to insure great service and residual contracts.

Greater Atlanta Area

Understood and managed client expectations throughout all phases of the sales cycle.Analyzed competitive product offerings in terms of features and benefits as well as price points.Wrote turnkey and scalable proposals for RFP submissions and other program objectives.Utilized internal and external resources to effectively support clients.