Gretchyn Bailey Email & Phone Number

Lansdale, Pa, Us

Research, write and edit trade journal articles and special projects, including HCP and DTC initiatives. Ghostwrite clinical manuscripts for industry clients. Research and write copy for pharma ad agency. Proofread digital and print national campaigns for marketing agency. Offer advice and expertise on marketing publication plans and online strategy. Coordinate public relations and maintain professional web sites. Organize non-profit social media strategy.• To date, 100% of articles and projects published.• Clients from several disciplines, including eye care, jewelry, automotive, nutrition and industrial safety and hygiene.• Contract positions at Roska Direct Advertising and Harte-Hanks.

Larkspur, California, Us

Cranbury, New Jersey, Us

Manage Optometry Times, a monthly optometry news journal and oversee optometry channel digital presence, including website and social media.• Plan, acquire, edit, and manage content for optometric industry trade journal.• Collaborate with group publisher and sales team.• Represent publication at national and international trade shows, industry meetings, and client visits.• Manage editorial staff and interact with overseas production team; liaise with digital, marketing, and design teams.• Increased industry and reader awareness of publication and digital assets; launched three-times weekly email newsletter; exponentially increased digital engagement; boosted bottom line with revenue-generating sponsored programs. See less

Manage Optometry Times, a monthly news journal and oversee optometry channel digital presence, including website and social media.• Plan, acquire, edit, and manage content for optometric industry trade journal.• Collaborate with group publisher and sales team.• Represent publication at national and international trade shows, industry meetings, and client visits.• Manage editorial staff and interact with overseas production team; liaise with digital, marketing, and design teams.• Increased industry and reader awareness of publication and digital assets; launched three-times weekly email newsletter; exponentially increased digital engagement; boosted bottom line with revenue-generating sponsored programs.

Manage Optometry Times, a monthly news journal and oversee optometry channel digital presence, including website and social media.• Plan, acquire, edit, and manage content for optometric industry trade journal.• Collaborate with group publisher and sales team.• Represent publication at national and international trade shows, industry meetings, and client visits.• Manage editorial staff and interact with overseas production team; liaise with digital, marketing, and design teams.• Increased industry and reader awareness of publication and digital assets; launched three-times weekly email newsletter; exponentially increased digital engagement; boosted bottom line with revenue-generating sponsored programs.

Teaneck, New Jersey, Us

Oversee content development for interactive pharma projects.• Create, manage and edit manuscripts from development through deployment.• Liaise with internal and freelance writers to ensure copy meets clients goals throughout project life, including medical/legal review.• Collaborate with internal account, design and development teams.

Lawrence Township, Nj, Us

Liaise with content development and brand support to guide DTC and HCP marketing communications.• Review, edit and approve collateral for internal and external clients, including branded and unbranded projects such as journal articles, posters, brand ads, corporate communications and FDA submissions.• Collaborate with project and brand managers, account executives, designers, print specialists and compliance reviewers.

Ensure all copy adheres to style and meets client expectations.• Edit copy as necessary, from rewriting to light copyediting for clarity, grammar and style.• Compare copy for interactive projects against existing detail aids or other projects to ensure technical content, style and accuracy.• Work with AMA or client style guides which differ from project to project.• Collaborate with designers, developers and client services.

Amsterdam, North Holland, Nl

Liaise with editors, society partners, advertising, marketing, finance, fulfillment production and manufacturing for $4M portfolio of scholarly journals. Oversee P&L and budgets for portfolio.• Arranged for student online-only access to society journal content to expand reach of journal, resulting in increased society satisfaction and higher journal web traffic.• Coordinated cross-specialty joint publication of newsworthy manuscript resulting reporter interest, including story appearing in New York Times, to increase awareness of journal.• Facilitated redesign of journal cover with editor and creative services for updated look and increased journal interest.• Negotiated higher honorarium for international editor resulting in greater editor satisfaction and production.• Approved open access of society journal content 12 months after publication resulting in increased society satisfaction and expanded content availability.

Us

Planned, edited and managed editorial and advertising for clinical contact lens journal.• Sold and directed DTC and HCP industry-sponsored supplements, advertorials and e-blasts to help publishing group achieved both profit and revenue goals.• Represented publication at industry meetings, met with clients and prospective authors, resulting in client retention and increased author stable.• Prepared budget proposals and negotiated contracts.• Recruited, hired and supervised 8 freelance art directors and writers for timely client satisfaction.• Redesigned publication and implemented name change for better market penetration and increased ad sales and circulation.

Waltham, Ma, Us

• Planned, edited and managed editorial for clinical contact lens journal.• Planned, wrote and edited DTC and HCP supplements to help group achieve profit and revenue goals.• Liaised with industry and practitioners on editorial and sponsored projects to attain maximum punch in the marketplace.• Recruited, hired and supervised 4 freelance art directors and writers for timely client satisfaction.• Represented publication at industry meetings, met with clients and prospective authors, resulting in client retention and increased author stable.

• Researched, wrote and edited articles for clinical optometric journal.• Prepared magazine for pre-press production for timely publication.• Founded company-wide HTML editors group for improved peer communication and faster go-live dates.

Ba, Journalism

Journalism

Education record