Following on from my role at Microsoft NZ, I was recruited to manage a specific Microsoft marketing campaign across the primary and secondary school market to increase the uptake of Microsoft solutions into the Education sector.

I was responsible for planning and orchestrating the end-to-end marketing campaigns and activities for demand generation & optimising of existing opportunities within our top 500 Enterprise accounts in the NZ market to ultimately result in the purchase of Microsoft solutions to achieve high revenue objectives.

The Future Foundation was a leading business and consumer think-tank, part of Experian UK plc, a FTSE 100 company. I managed the entire event plan and PR programme across the UK and Europe to achieve commercial objectives of increased brand awareness, client retention and lead generation.