Grethe Fløe Email & Phone Number

København, Region Hovedstaden, Danmark

Analysis and reporting of ratingsbased data for Discovery Networks Denmark both for internal use and external collaborations. Primarily focused on Kanal 4 and Kanal 5, my main tasks include daily, weekly and monthly program analyses, audience profiling, monitoring and evaluation programs and channel performance, as well as continuous assessment of competitor performance. In addition to written data analyses in support of the program department and management’s strategic decisions, I handle the occasional oral presentations to different sections of the organization. Furthermore, I manage external projects such as online surveys – including the development of brief, formulation of questionnaire, content production, data analysis, reporting of findings and evaluation. I also have experience in assisting with focus group session (setup, moderation, analysis and reporting).

Copenhagen Area, Denmark

Monitoring viewer figures and providing analyses and reports for SBS Discovery Media - both for internal use and external partners. Primarily engaged with Kanal 4, Kanal 5 and TLC, my main tasks include conducting daily, weekly and monthly audience rating analyses, audience profiling at program level and airtime level, monitoring and evaluation of program performance and channel performance, as well as continuous monitoring of competitor's activities in program ranges and scheduling. Qua my position in the program planning department, I also provide support and input to program planning and future strategy for my designated channels.

Copenhagen Area, Denmark

Monitoring viewer figures and providing analyses and reports for internal and external clients in DR.Main tasks include analytical support and minor input to future strategy for DR1, DR2, DR3 and DR K, audience rating analyses for a broad range of DR's programmes, audience profiling at programme level and airtime level, monitoring and evaluation of program performance and channel performance, as well as continuous monitoring of competitor's activities in programme ranges and scheduling. In addition to these quantitative analyses and report, I have also been assisting with various projects of qualitative character. These projects are aimed at elaborating and specifying the data from the quantitative research activities by analysing and evaluating different surveys performed with the members of DR Panelet in relation to different seasonal programs as well as larger recurring transmissions on a yearly basis. Examples of qualitative research include programmes like Kontant, Den Store Bagedyst, Royalisterne, P3 Guld, Året der gik, Dansk Melodi Grand Prix, EM i Fodbold etc.

I mainly engaged in support and assistance to media planners - which included media research, media strategy and media planning for larger Danish brands such as COOP, Telenor, DONG Energy, DSB, TV3/Viasat etc. Furthermore, my responsibilities included reporting media spending for various product categories, analyses of competitive activities and profiling consumer segments and target groups.

University Of Copenhagen Student Magazine

Portrait of Students in Internships - Lise Orheim Stender.Conducting the interview and writing the article for Mediaværk Magazine - both in print and digital. Link to article: http://www.medievaerk.dk/2010/04/13/studieportr%C3%A6ttet-lise-orheim-stender/

Full-time position as a consultant trainee. During my internship I have been associated with a variety of projects, but my primary tasks have revolved around research and information collection, participating in concept development, brand and strategy development, media relations and PR, customer presentations, press releases and various text works for web and print as well as different administrative tasks.

In this position, I have become familiar with research, interviews, writing articles, photo ordering and selection, organizing photo sessions, communication with PR agents and media representatives, etc. The internship was a full-time position until the end of March 2009, when I continued as part-time employee and freelancer, while I wrote my bachelor thesis. During the internship I also proofread all materials for the magazine BAZAR.

I worked primarily with internal and external written communication - both in print media, web communication and PowerPoint productions. During my employment, I was mainly associated with Deloitte’s actuary division, where I was responsible for the division’s communication initiatives on intranet and internet, but I also assisted in the production of various brochures and presentation materials. In addition, I serviced Deloitte's own communications unit with internal projects, mainly the production of articles for the employee magazine, the development, configuration and content production of intranet pages, updated news on the intranet etc.

I assisted various news executives with answering e-mails and letters from DR's viewers. The inquiries referred mainly to TV Avisen’s news broadcasts, and they consisted of everything from practical questions and general comments to severe criticism of the journalistic angle in a particular feature. The last two months of my employment period I was placed in the Research unit of DR News – assisting journalist, anchors and reporters with their research as well as updating calendars and tracking events to be used in the planning of various programs.

Cand. Merc. Mcm, Marketing Communications Management, 10,3

Post Grad., Media Science, 12

Bachelor Of Business Administration (B.B.A.) And Organizational Communications, Business And Communication, 9,4

Exchange student at MacQuarie University, Sydney, Australia

Exchange Student In Sydney, Australia. Undergraduate Studies Of, Economics, Communications, Social Sciences

Sproglig Student, Engelsk A-Niveau Og Matematik B-Niveau