Hello, I am Grethel Guevara! I’m a motivated and detail-oriented professional with nearly 5 years of experience delivering outcomes. As a lead generation and paid ads specialist, I’m experienced in audience segmentation, budget management, bidding, and paid ad campaign management, with a proven track record of driving lead and customer acquisition.My approach balances business requirements and customer needs to guide creative solutions. I’m passionate about bringing company goals to life through thoughtful strategy and technique. I would describe myself as a highly team-oriented professional with proven experience in planning and creating content for high-profile and public-facing entities. Also in directing and executing campaigns over multiple social media platforms. Please reach out in the DMs to chat about your lead generation and paid ad programming. I look forward to connecting soon!
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Digital Marketing ManagerKnockout- Cuts May 2021 - Present-Responsible for planning and executing paid media campaigns, bidding and budget management, and retargeting live ad sets.-Utilizes Google Ads and Facebook Ads to create and optimize paid advertising campaigns, resulting in a 20% increase in website traffic and a 15%increase in leads.-Conducts keyword research and competitive analysis to inform ad targeting and messaging, resulting in a 25% increase in ad click-through rates.-Collaborates with internal teams to develop marketing strategies and align campaign goals with business objectives. -
Digital Marketing SpecialistExclusive Freight Feb 2020 - Mar 2021Somerset County, New Jersey, United States- Managed paid search campaigns including keyword research, landing page development, ad copy creation, and campaign analysis.- Identified and recommended media placements to maximize full reach to all target demographic sets.- Built segmented target audience email journeys and email sequences to enhance customer relationships and gain feedback.
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Digital MarketerFreelance Oct 2018 - Jan 2020-Developed content marketing and paid ads campaigns to meet unique goals including customer and lead acquisition, traffic, and brand awareness.-Identified underperforming content and implemented updates to improve performance.-Created graphics and presentation decks, social media copy, blog content, press releases, and other marketing collateral.-Performed content integration for WordPress and content scheduling platforms, and created content marketing assets (social media and web).-Partnered with internal social media managers and marketing specialists to implement brand strategies and digital content for targeted audiences.
Grethel Guevara Skills
Grethel Guevara Education Details
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Supply Chain Management -
Business Administration And Management, General
Frequently Asked Questions about Grethel Guevara
What company does Grethel Guevara work for?
Grethel Guevara works for Knockout- Cuts
What is Grethel Guevara's role at the current company?
Grethel Guevara's current role is Lead Generation and Paid Advertising.
What schools did Grethel Guevara attend?
Grethel Guevara attended Rutgers Business School, Raritan Valley Community College.
What skills is Grethel Guevara known for?
Grethel Guevara has skills like Microsoft Office, Management, Microsoft Word, Research, Powerpoint, Sales, Leadership, Training, Accounts Payable And Receivable.
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