Gretta Mcgrath Email & Phone Number

New Bedford, Ma

Ms. McGrath brings tremendous new energy and creative resources to PPC from her diverse cross functional experiences in other consumer and service industries. From January 2017 – Present she has taken on the full time roll of Director of Marketing. She is responsible for all aspects of the marketing mix including new business generation. As Director of Marketing Ms. McGrath draws on her past experiences to manage continued web based initiatives, marketing strategy, branding, and trade shows. Day to day she also contributes to product selection, design, PR, and sales programming as well as initiatives to improve internal communications and efficiencies. The Director of Marketing reports directly to the President and works across all functions.

Denver, Colorado

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Greater Denver Area

Senior Sales Executive for global accessories brand. Achieved #3 sales executive companywide of over 20,000 employees and two double promotions within 2 consecutive months. Position key competencies include lead generation, relationship building, account management, retention management, team building, branding and launch communications, event planning, network marketing, cold calling, territory expansion, sales & marketing campaigns, social media platform management, CRM, and team leadership.

Los Angeles, Ca

Global Music Touring Marketing Executive. In charge of organization, design, and implementation of marketing and advertising campaign while managing expectations, brand management, and campaign targets for each client portfolio managed overseeing all aspects of cross-platform team members of clients, management teams, marketing executives, buyers, and sponsor. Creative consultation and partnership advisement to strengthen marketing campaigns through online, traditional, and grassroots efforts. Key competencies: brand management, global marketing, benchmarking, relationship building and retention, territory expansion, research and market analysis, project implementation, competitive marketing positioning, account management, organization & time management, social media advertising & management, vendor relationship management

In charge of co-creating a 5-year business plan and marketing strategy for the start-up record label. Consulted on marketing and promotional campaigns, artist management, and internal business systems.

Mba, Business Law & Leadership

Activities and Societies: President of Daniel's College of Business's MBA Outreach Program, G.I.V.E. Dean's List

Ba, Commercial Music With Business Minor

Activities and Societies: Dean's List