Responsibilities and Competencies::Transformation of competitors' store concepts during real estate deals.Development of layout solutions for new and existing stores to adapt the established concept.Analysis of assortment effectiveness when planning retail space, considering category profitability and demand elasticity.Conducting tenders to select architect companies and managing contractual processes.Managing the preparation process (internal and external stakeholders) and development of project documentation sections (architectural solutions and engineering) for construction and renovation projects.Managing the process of architectural supervision according to the developed documentation.Key Achievements: I have successfully developed a new concept for transforming stores during the M&A deal involving four "Karusel" hypermarkets of X5 Group and a flagship hypermarket in Sochi. For these projects, I conducted tenders, negotiated contracts with external design firms, and prepared all sections of project documentation within tight timelines and limited resources.The developed business models for category representation in each store, taking into account their locations, have resulted in higher KPI performance compared to similar stores.

Responsibilities and Competencies: Developing new concepts for supermarket formats, considering evolving trends, consumer behavior, and market differentiation of the Customer Value Proposition (CVP) in the retail industry.Adapting concepts for reconstruction projects and new store openings.Managing pilot projects aimed at enhancing operational efficiency.Adapting and implementing cross-functional projects during store design processes.Systematizing and managing standards for the developed concepts across various formats.Managing the equipment catalog for all CAPEX elements of the concept.Leading projects to optimize CAPEX expenditure without compromising the quality of conceptual solutions.Organizing and leading the Concept Committee for implementing new initiatives and standards.Central Office and Regional Merchandising Team ManagementKey Achievements:Developed solutions for adapting standardized concepts during the transformation of "Karousel" X5 Group stores, optimizing CAPEX and OPEX without compromising the quality of the concepts.Designed and implemented innovative concepts for large, medium, and small supermarket formats, followed by adapting the concepts for new stores and reconstruction projects.Developed and implemented hypotheses through pilot programs and incorporated over 100 Customer Value Proposition (CVP) initiatives into the standards, under the management of the Concept Committee and standards

More than 4 years of partnership with Retaility company in Federal and regional projects of SME retail businesses to create concepts based on the regional characteristics, competitive environment and developed brand positioning within further sustainable development and expansionResponsibilities and Capabilities: •Set up vision principles of the business expansion within competitive environment, market capabilities, customers’ research and analysis, category management and brand positioning. • Development and adaptation new omni-channels model for start-up or existing concept to maximize company performance, winning and retaining customers, increase their shopping engagement within customer journey process. •Development customer decision tree for category management, optimization the range structure, set up the price, promotion policies. •Stock flows optimization management based on logistic cubic parameters, store space capacity and sales forecast • Expert examinations of the different store formats for observance of Merchandising (visual, customer satisfaction, price, space planning and productivity, turnover per m2) and In-store Marketing Principles (POS, navigation, pricing)•Set up proposals and supervise new or upgraded (revamp) store projects•Set up individual merchandising concept (systematic approach) and in-company commercial (Buying-Merchandising/Marketing-Sales teams) communication for business processes based on company startegy and market positioning •Recruiting and Coaching Achievements: Developed and implemented (2014) category and space management model in OBI for precise planning of import own brand and local suppliers’ products based on commercial KPI. Developed and implemented 2 new DIY and Household store concepts in Moscow and Siberia (2011/2012) Recruited and trained candidates on merchandising managers and specialists for company structure.

Responsibilities:• Managment the strategic vision of the company expansion in prospection areas• Realization detailed market study of city planning, competitors, catchment zones of the target audience, commercial environment and propose city expansion strategy. • Promotion Company mission and passion products to the partners and main stakeholders to organize the best decision and customizing of future land lord’s Retail Project. Promoting the values of the pas-sion products to the end consumers.• Leading the Expansion Projects and negotiating the terms and conditions with brokers or Landlords.• Management the project’s progress along with its budget and timelines• Management the budgets and P&L of the Project to reduce the risks and present the better performance of financial returns• Identification and mitigation issues and risks in each phase of the project. • Report and present the Expansion Projects to the France Expansion Committee Headquarter according company worldwide standards Achievements:Proposed the expansion vision of the future Decathlon stores in Moscow pipe plan according lack of the customers’ catchment zones, proposed and managing five new site projects covered the 30% of the catchment area. Participated in new concept format development within project negotiation based on customers’ behaviors – ‘recreation + entertainment + shopping + attraction’. Signed two LOI. Succeeded in reducing rental rates projects

Member of the Board of Directors Shintop RussiaResponsibilities: • Leading the project work on customer proposition development and interpret customer data into suc-cessful retail proposition, format, brand communication and marketing executions.• Development and delivering of the company strategy, for providing strategic support for key business drivers.• Control the strategic milestones to ensure meeting objectives for company concept in the most produc-tive and efficient way.• Building and development a strong merchandising team who collaborates actively with key internal and external partners and drives results.• Management all aspects of the potential real estate objects, Store Pre-opening algorithm and communi-cations with real estate owners.Achievements:Launched 2 new concept store formats; L4L Turnover +15%, +10% in traffic 2010/2011. Created a strong loyal professional team with highest engagement and longest serving in the company

Responsibilities: • Support with commercial buyers and external suppliers for the creation product range;• Starting-up merchandising processes and support the development and implementation of retail busi-ness projects, Merchandising and In-Store Marketing Strategy Development and policy design, • Leading of New Store Format Development and Revamps Projects• Establishment annual Range review Calendar• Participation as a decision maker in New Range Development committee and Company Brand im-provement • Management in-store communication (navigation, customer communication, How to...s, POS, etc.)• Management stores space planning and analysisAchievements:Developed and adapted new concept for DIY store based on European benchmarked DIY chains. Revamped three stores and launched two stores in Kaluga and Kostroma within new concept. Stores profitability (“new” vs. “old”) Revenue +32%, Average check +55%, conversion +10% Set up merchandising business model and communication processes between commercial, merchandising and operation departments.

Responsibilities: • Development and management the production and distribution of merchandising kits and special point of purchase projects,• Participation within Category Management program to create appropriate store’s layouts. • Management the development and implementation of retail merchandising projects on site, planogram modifications and training info distribution, • Conduct marketing research to ensure customer experience expectations are being met and need for changes, • Development annual plan for area of responsibility to be incorporated into department annual plan, • Building constructive cross functional working relations with all key business stakeholders, • Participation in space planning for products, based on store capacity, fixture capacity and product as-sortments,• Collaboration with internal functional teams to create strategies and requirements for fixtures, display –wares and space planning related to visual merchandising, product merchandising, in-store marketing, signage and overall store visual presentation• Collaboration with Ops team to ensure that visual direction is clear and comprehensive. • Management and development competitor summaries.Achievements:Opened six stores in Russia.Set up the merchandising space planning planograms database, tuned the main business procedures of internal communications between commercial and operation departmentsDeveloped new fixtures and equipment for better products performance and efficiency Recruited and raised efficient merchandising specialists

Responsibilities:Control the store compliance with health and safety regulations to protect both employees and customersOrganization and coordination the work of the departments of the shopping center as a shift managerLeading monthly (Fresh Food departments) and annual (store) inventory projectsDaily analysis of sales, losses, margins, stock turnover and taken further necessary actions on price/product/place/promotionImplementation cross merchandising principles to increase salesInteraction with customers, attracted new corporate clients;Management and coached a team over 100 people (include suppliers’ merchandisers)Execution of lay-outs and promotions according to the company standards. Estimation the departments’ budgets and sales forecast. Achievements:Launched and managed food and non-food departments in new Moscow store (Dmitrovskoye shosse).Achieved KPI in Departments’ revenue, margin and shrinkage, progressive Like-for-like in turnover. Achieved KPI in monthly inventory of Fresh Food departments.As a leader of Yearly store inventory achieved the result of stock deviation.The staff turnover of subordinate departments was the less than store average

Responsibilities:Development and training subordinated managers and employees.Measurement external customer satisfaction and executing plans to increase brand loyalty. Implementation and conducting in-restaurant new products and procedures. Ensuring execution of all security, food safety and maintenance of the restaurant. Precise control procedures and standards to ensure product quality and reduce losses Administering all in-restaurant records and procedures including benefits, payroll, inventories, security and employee personnel files. Ensuring that a respectful workplace exists in the restaurantShift managementAchievements:Launched four restaurants in Moscow and Moscow Region in line manager position. As a shift manager achieved excellent results of internal inspections.