Griffin Brown

Griffin Brown Email and Phone Number

Product Marketing Lead (iZotope Portfolio) @ Native Instruments
Boston, MA, US
Griffin Brown's Location
Los Angeles, California, United States, United States
Griffin Brown's Contact Details

Griffin Brown personal email

n/a

Griffin Brown phone numbers

About Griffin Brown

I shepherd cross-functional teams, executive stakeholders, and external partners through clear product storytelling, customer understanding, and purposeful GTM. Focusing on creative software tools and their users, I’ve led hundreds of product launches and sales campaigns at some of the biggest brands in the space.

Griffin Brown's Current Company Details
Native Instruments

Native Instruments

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Product Marketing Lead (iZotope Portfolio)
Boston, MA, US
Website:
native-instruments.com
Employees:
603
Griffin Brown Work Experience Details
  • Native Instruments
    Product Marketing Lead (Izotope Portfolio)
    Native Instruments
    Boston, Ma, Us
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  • Native Instruments
    Product Marketing Lead (Izotope)
    Native Instruments Jul 2024 - Present
    Los Angeles, California, United States
    I lead product marketing efforts for the iZotope portfolio, an industry-standard mixing, mastering, and music production software brand. With a deep knowledge of—and interest in—this catalog of tools and their users, I guide strategy for portfolio positioning, messaging and UVPs, market fit, pricing, persona design, and GTM channel operations.To bring new products and integrated sales campaigns to market, I direct a cross-functional team of 7 marketers across 3 locations (US, UK, DE) spanning lifecycle and email marketing, paid media, graphic design, copywriting, and web development. In my time back with the iZotope brand, I've driven 8 major product launches and sales campaigns, overperforming revenue targets by up to 75%.I also create phased revenue projections, design data-driven performance reports, and present weekly analysis to executive stakeholders.
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  • Self-Employed
    Music Producer / Mix Engineer / Artist
    Self-Employed 2016 - Present
    Specialized in beat making and vocal mixing. Released original electronic / hip-hop music as “Paradym” under Netherlands-based record label Heroic, amassing over 3 million plays across music streaming platforms. Proficient in Ableton Live, Logic Pro X, Pro Tools, and numerous industry-standard plug-ins.
  • Splice
    Senior Product Marketing Manager
    Splice Mar 2023 - May 2024
    New York, New York, United States
    For the overall program and its 60+ individual products, I directed GTM strategy and executed integrated campaigns for Splice's Gear Program; a game-changing B2B2C marketplace of payment plans making music production software more accessible to everyday creators.Pursuing release and campaign objectives, I designed and executed cross-functional marketing plans with dozens of international partners. I launched and promoted dozens of products, defining and driving marketing communications plans, product presentation, pricing, user segmentation, and channel focus. Through industry research and direct user sessions, I synthesized trends and designed streamlined analyses for easy team alignment.Acting as the pivot-point between creative teams, sales and data groups, and executive stakeholders, I planned multi-stage marketing campaigns, designed communications plans, and both produced and coordinated creative collateral for on-site, lifecycle, social, artist, content, paid, and influencer marketing efforts.
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  • Splice
    Product Marketing Manager
    Splice Jul 2021 - Mar 2023
    New York, New York, United States
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  • Izotope, Inc.
    Copywriter (Functionally, Product/Content Marketer)
    Izotope, Inc. Apr 2019 - Jul 2021
    Greater Boston Area
    Sitting at the crossroads between copywriting, content education, and product positioning, I developed messaging and skill-building content (articles, videos, courses) to drive sales and subscriptions. With both ongoing contributions from freelance writers and individual projects with multi-platinum talent, we sought to highlight iZotope's products while presenting authentic production and career insights.I led user research sessions, optimized content SEO, built web pages in AEM, and wrote copy for email, content marketing, site ads, paid media, press, events, and internal training materials.
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  • Izotope, Inc.
    Published Content Creator
    Izotope, Inc. Aug 2018 - Jul 2021
    Greater Boston Area
    Starting as one of the freelance writers myself, I wrote educational articles for music producers, mix engineers, and songwriters, incorporating iZotope plug-ins like Neutron, RX, Ozone, and Nectar to demonstrate production concepts and highlight key product UVPs.
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  • Heroic Academy
    Audio Engineering Expert, Head Of Editorial, Student Success Manager
    Heroic Academy Jan 2017 - Jan 2018
    The Hague Area, Netherlands
    As both a strategist and as a contributor myself, I planned, wrote, and edited music production and business content (articles, books, and courses). I assisted students with course, account, billing, and creative questions, tracked course MRR, and managed company social media accounts.
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Griffin Brown Skills

Ableton Live Writing Public Speaking Editing Microsoft Office Pro Tools Customer Service Teaching

Griffin Brown Education Details

Frequently Asked Questions about Griffin Brown

What company does Griffin Brown work for?

Griffin Brown works for Native Instruments

What is Griffin Brown's role at the current company?

Griffin Brown's current role is Product Marketing Lead (iZotope Portfolio).

What is Griffin Brown's email address?

Griffin Brown's email address is gr****@****ice.com

What is Griffin Brown's direct phone number?

Griffin Brown's direct phone number is +150852*****

What schools did Griffin Brown attend?

Griffin Brown attended Berklee College Of Music.

What skills is Griffin Brown known for?

Griffin Brown has skills like Ableton Live, Writing, Public Speaking, Editing, Microsoft Office, Pro Tools, Customer Service, Teaching.

Who are Griffin Brown's colleagues?

Griffin Brown's colleagues are Marcel Kussel, Max Reifsteck, Sophie Chen, Emily Ferola, Tina P., Marius Wilhelmi, Tony Joannou Pa (Dip) Mgt, Grad Dms.

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