Griffin Brown Email & Phone Number

Boston, Ma, Us

Los Angeles, California, United States

I lead product marketing efforts for the iZotope portfolio, an industry-standard mixing, mastering, and music production software brand. With a deep knowledge of—and interest in—this catalog of tools and their users, I guide strategy for portfolio positioning, messaging and UVPs, market fit, pricing, persona design, and GTM channel operations.To bring new products and integrated sales campaigns to market, I direct a cross-functional team of 7 marketers across 3 locations (US, UK, DE) spanning lifecycle and email marketing, paid media, graphic design, copywriting, and web development. In my time back with the iZotope brand, I've driven 8 major product launches and sales campaigns, overperforming revenue targets by up to 75%.I also create phased revenue projections, design data-driven performance reports, and present weekly analysis to executive stakeholders.

Specialized in beat making and vocal mixing. Released original electronic / hip-hop music as “Paradym” under Netherlands-based record label Heroic, amassing over 3 million plays across music streaming platforms. Proficient in Ableton Live, Logic Pro X, Pro Tools, and numerous industry-standard plug-ins.

New York, New York, United States

For the overall program and its 60+ individual products, I directed GTM strategy and executed integrated campaigns for Splice's Gear Program; a game-changing B2B2C marketplace of payment plans making music production software more accessible to everyday creators.Pursuing release and campaign objectives, I designed and executed cross-functional marketing plans with dozens of international partners. I launched and promoted dozens of products, defining and driving marketing communications plans, product presentation, pricing, user segmentation, and channel focus. Through industry research and direct user sessions, I synthesized trends and designed streamlined analyses for easy team alignment.Acting as the pivot-point between creative teams, sales and data groups, and executive stakeholders, I planned multi-stage marketing campaigns, designed communications plans, and both produced and coordinated creative collateral for on-site, lifecycle, social, artist, content, paid, and influencer marketing efforts.

New York, New York, United States

Greater Boston Area

Sitting at the crossroads between copywriting, content education, and product positioning, I developed messaging and skill-building content (articles, videos, courses) to drive sales and subscriptions. With both ongoing contributions from freelance writers and individual projects with multi-platinum talent, we sought to highlight iZotope's products while presenting authentic production and career insights.I led user research sessions, optimized content SEO, built web pages in AEM, and wrote copy for email, content marketing, site ads, paid media, press, events, and internal training materials.

Greater Boston Area

Starting as one of the freelance writers myself, I wrote educational articles for music producers, mix engineers, and songwriters, incorporating iZotope plug-ins like Neutron, RX, Ozone, and Nectar to demonstrate production concepts and highlight key product UVPs.

The Hague Area, Netherlands

As both a strategist and as a contributor myself, I planned, wrote, and edited music production and business content (articles, books, and courses). I assisted students with course, account, billing, and creative questions, tracked course MRR, and managed company social media accounts.