Griffin Phillips Email & Phone Number

Queens, New York, Us

Responsible for long-term strategic growth initiatives within Altice USA's digital organization.Focused on driving recommendations that fuel Altice USA and their Optimum brand's evolution into a best-in-class commerce company. This includes maximizing sales and EBITDA growth using Altice USA’s existing assets & capabilities, diversifying their commerce acquisition playbook through the use of novel third party solutions and digital distribution partnerships, and optimizing cost structure to increase customer lifetime value.

Dallas, Tx, Us

Focused on driving long-term strategic growth initiatives within AT&T's digital organization.Partner with stakeholders and organizations across the company to drive recommendations that fuel AT&T's evolution into a best-in-class commerce company. Maximize growth using AT&T's existing assets & capabilities, as well as diversifying their commerce acquisition playbook through the use of novel third party solutions and distribution partnerships.

Dallas, Tx, Us

Responsible for leading the digital sales analytics & forecasting team in AT&T's Consumer Digital OrganizationPartner cross-organizationally with marketing, finance, product, and operations to drive digital velocity, sales strategy, and sales performanceDefine for the roadmap for analytics & reporting transformation in the digital organization

Dallas, Tx, Us

• Developed a framework and recommendations for transitioning to a digitally-enabled Omnichannel sales distribution strategy• Conceptualized the sales and service roles for each distribution channel (Online, Retail, Call Centers, 3rd Party, In-Home) based on imperatives that informed the essence of each channel• Collaborated with product development teams and conducted external research alongside industry experts to better understand the digital capabilities that would be needed to achieve the desired future state• Presented this framework & indicated actions to key stakeholders across the enterprise with the goals of gaining their buy in, encouraging feedback, aligning them under a shared vision, and inspiring them to execute on the strategy• Consulted with and made recommendations to executive leadership to aid them in setting the 2019-2020 sales & distribution strategy for AT&T

Dallas, Tx, Us

• As a member of the Digital Sales team, produced both a Tops Down and Bottoms Up 3-year sales forecast for AT&T’s Wireless, Premium Video, Broadband, and Over-the-Top (OTT) streaming products• Built a robust model that was used in conjunction with feedback from Product GMs, Technical Product Managers, and Finance to assess the sales impact of capital projects, industry trends, promotional spend, and advertising spend for each product• Modeled the opportunity for a market expansion of AT&T’s same-day-delivery service. This forecast was presented to executive leadership as part of the overall business case for expanding to additional markets, and it allowed AT&T’s leadership and their partners to make more intelligent decisions regarding contracts, staffing, and budget for the same-day-delivery service

Dallas, Tx, Us

• Managed online wireless sales promotions/offers to enable the Digital Sales Organization achieve its wireless sales goals. This entailed formulating ideas for new promotions and opportunities, pitching those ideas to marketing leadership and other key stakeholders, overseeing the execution and launch of those offers, and then reporting out on the sales & financial performance of those offers• Transformed the methodology for evaluating offer performance by developing a sophisticated, data-driven model to make recommendations to leadership. The model assessed the viability of marketing promotions, influenced sales forecasts, and measured performance using several marketing and financial KPIs• Partnered with OEMs like Apple, Samsung, and LG to co-fund mutually-beneficial promotions that drove handset sales for the OEMs and additional wireless subscribers for AT&T at a lower cost of acquisition• Developed and launched cross-sell promotions in tandem with the DIRECTV and DIRECTV NOW teams that decreased churn and increased the Lifetime Value of customers

Seattle, Washington, Us

• Built client-facing reports that analyzed and calculated the performance of underlying investments in over 40 institutional client portfolios- Supplemented these reports with ad-hoc analysis in illiquid asset classes, e.g., Private Equity Funds, Private Real Estate Funds, Distressed Debt Funds, and Hedge Funds• Conducted research in a variety of different asset classes that was used to aid clients in their selection of investments• Wrote commentary and contributed research to monthly Capital Markets Research decks

Seattle, Washington, Us

- Collected, analyzed, and then regressed return streams of investment managers against various risk-factors using Markov Processes International (MPI) software. Presented the findings to the Director of Manager Research.- Customized a sales opportunities database in Microsoft Dynamics CRM that allowed users to track potential customers through the sales pipeline, and to view historical sales processes.- Presented CRM solutions to the executive committee. Led training sessions that taught staff members how to use the new databases, while also encouraging the adoption of these new business solutions by demonstrating the value they held.

Bachelor Of Business Administration (B.B.A.), Finance And Operations & Supply Chain Management

Associate Of Arts (A.A.), Business Administration