Amy Griffin Email & Phone Number

Seattle, Wa, Us

• Responsible for marketing strategy and analytics for private jet expeditions and luxury custom travel business. Ownership of integrated marketing and strategic implementation for all channels, including digital media, paid search, social media, direct mail, email and consumer events.• Senior marketing relationship responsible for driving collaboration and integration with Four Seasons and other key partners; successfully negotiated inaugural Four Seasons shared marketing fund that drove 100% occupancy. • Proven ability to lead, coach and mentor marketing team of 6 in addition to management of several external agencies with marketing budget responsibility of $7M+• Improved marketing efficiency via multi-touch attribution, automated marketing reporting and integrated third-party data in order to qualify marketing leads for sales; Reporting tools enabled real-time optimizations and investment allocations resulting in 20%+ reduction in customer acquisition cost and increasing ROAS by 55%.• Proven ability to lead strategic initiatives and programs, driving collaboration and alignment and communicating impact; successfully revamped insurance product offering and positioning, resulting in 30% increase in attach rate.

Seattle, Wa, Us

• Oversaw customer loyalty program, including financial performance, messaging strategy and customer journey mapping; increasing repeat booking targets by 25%.• Managed marketing plans and production of all trip marketing materials with the end goal of driving occupancy for jet trips; marketing channels include email, direct mail, web updates, paid media and social. • Partnered closely with internal stakeholders within marketing, sales & business development to develop and execute integrated marketing plans across b2b and b2c channels.• Managed marketing budget and reconciliation.

Au

Lived abroad with my family. Due to EU residency requirements, I was unable to work during this time period. This break in my career allowed me to find a new passion -- travel.

New York, Ny, Us

• Led digital marketing efforts for leading brands, including Walt Disney Parks & Resorts, Levi Strauss and Gilt Groupe. Responsibilities included contract negotiation, strategy, media buying, creative, reporting and analytics; successfully grew agency revenue by 300% and added new service offerings to existing clients. • Extensive hands-on management experience leading cross-functional team on brand advertising, demand generation and retention campaigns with a focus on driving business results; • Outstanding ability to lead, convince and inspire action with experience building teams and client relationships within a matrix organization. • Promoted from Account Director to Senior Account Director; team of 10.

New York, Ny, Us

• Developed email program from scratch, representing more than 20%+ of revenue. Responsibilities included defining program requirements, operationalizing email database growth, developing the customer segmentation strategy and driving conversion of new & repeat customers.• Developed and launched highly successful referral program including defining program benefits, business rules and reporting needs. • Management responsibility for strategic partners, including Northwest Airlines and Visa. Responsibilities included negotiating contracts, developing promotional strategy and managing partner marketing.

San Francisco, Ca, Us

• Launched Pottery Barn Kids, serving as marketing lead for the new business. Worked closely on a cross-functional team (Inventory, Creative Services, Merchandising) to ensure flawless execution.• Managed all direct marketing efforts including circulation planning, customer segmentation, data overlays, and prospecting for new Pottery Barn Kids catalog. • Prepared and presented detailed analysis of direct mail performance, measuring performance against KPIS (customer response rates, average order size and overall sales by segment). • Managed external direct marketing relationships, including list management, list brokerage, modeling services and fulfillment house in order to ensure a flawless catalog launch.

San Francisco, Ca, Us

• Managed 20 sales associates for the Pottery Barn catalog.• Responsibilities included training and development to meet individual and team sales goals.

Towson, Md, Us

• Responsible for selling and marketing products to national accounts and wholesale distributors in California, Oregon and Hawaii, with annual sales of $5 million, increasing sales volume by 219%.• Account management duties included developing and executing strategic plans, including pricing, product assortment, and customized promotions. • Developed merchandise strategies and promotional plans to maximize sales.• Promoted from Retail Sales Specialist to Account Executive..

Bachelor Of Arts (Ba), Political Science

Education record