Amy Griffin work email
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Amy Griffin personal email
I am a results-driven consumer marketing leader with 20+ years of experience crafting acquisition and retention marketing strategies for both startups and established companies in retail, luxury and travel. I have been fortunate to do so with many leading consumer brands – Pottery Barn, Blue Nile, Disney, Levi Strauss, TCS World Travel & Four Seasons. I have a passion for innovation and have a strong bias for action and data-driven decision making.I am at my best when I am collaborating with people and leading cross-functional teams. My superpower is my ability to build strong relationships -- whether that be with my team, the C-suite, other departments or external partners.
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Director Of Marketing, Integrated Marketing & New Customer AcquisitionTcs World Travel Sep 2020 - Oct 2024Seattle, Wa, Us• Responsible for marketing strategy and analytics for private jet expeditions and luxury custom travel business. Ownership of integrated marketing and strategic implementation for all channels, including digital media, paid search, social media, direct mail, email and consumer events.• Senior marketing relationship responsible for driving collaboration and integration with Four Seasons and other key partners; successfully negotiated inaugural Four Seasons shared marketing fund that drove 100% occupancy. • Proven ability to lead, coach and mentor marketing team of 6 in addition to management of several external agencies with marketing budget responsibility of $7M+• Improved marketing efficiency via multi-touch attribution, automated marketing reporting and integrated third-party data in order to qualify marketing leads for sales; Reporting tools enabled real-time optimizations and investment allocations resulting in 20%+ reduction in customer acquisition cost and increasing ROAS by 55%.• Proven ability to lead strategic initiatives and programs, driving collaboration and alignment and communicating impact; successfully revamped insurance product offering and positioning, resulting in 30% increase in attach rate. -
Senior Manager, MarketingTcs World Travel Mar 2018 - Aug 2020Seattle, Wa, Us• Oversaw customer loyalty program, including financial performance, messaging strategy and customer journey mapping; increasing repeat booking targets by 25%.• Managed marketing plans and production of all trip marketing materials with the end goal of driving occupancy for jet trips; marketing channels include email, direct mail, web updates, paid media and social. • Partnered closely with internal stakeholders within marketing, sales & business development to develop and execute integrated marketing plans across b2b and b2c channels.• Managed marketing budget and reconciliation.
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SabbaticalSabbatical & Travel Jun 2011 - Aug 2014AuLived abroad with my family. Due to EU residency requirements, I was unable to work during this time period. This break in my career allowed me to find a new passion -- travel. -
Senior Account DirectorRazorfish Jan 2004 - Jul 2010New York, Ny, Us• Led digital marketing efforts for leading brands, including Walt Disney Parks & Resorts, Levi Strauss and Gilt Groupe. Responsibilities included contract negotiation, strategy, media buying, creative, reporting and analytics; successfully grew agency revenue by 300% and added new service offerings to existing clients. • Extensive hands-on management experience leading cross-functional team on brand advertising, demand generation and retention campaigns with a focus on driving business results; • Outstanding ability to lead, convince and inspire action with experience building teams and client relationships within a matrix organization. • Promoted from Account Director to Senior Account Director; team of 10. -
Senior Marketing ManagerBlue Nile Dec 1999 - Dec 2003New York, Ny, Us• Developed email program from scratch, representing more than 20%+ of revenue. Responsibilities included defining program requirements, operationalizing email database growth, developing the customer segmentation strategy and driving conversion of new & repeat customers.• Developed and launched highly successful referral program including defining program benefits, business rules and reporting needs. • Management responsibility for strategic partners, including Northwest Airlines and Visa. Responsibilities included negotiating contracts, developing promotional strategy and managing partner marketing. -
Marketing Planner, Pottery Barn KidsWilliams-Sonoma Mar 1997 - Jun 1999San Francisco, Ca, Us• Launched Pottery Barn Kids, serving as marketing lead for the new business. Worked closely on a cross-functional team (Inventory, Creative Services, Merchandising) to ensure flawless execution.• Managed all direct marketing efforts including circulation planning, customer segmentation, data overlays, and prospecting for new Pottery Barn Kids catalog. • Prepared and presented detailed analysis of direct mail performance, measuring performance against KPIS (customer response rates, average order size and overall sales by segment). • Managed external direct marketing relationships, including list management, list brokerage, modeling services and fulfillment house in order to ensure a flawless catalog launch. -
Sales Supervisor, Pottery Barn CatalogWilliams-Sonoma Aug 1996 - Mar 1997San Francisco, Ca, Us• Managed 20 sales associates for the Pottery Barn catalog.• Responsibilities included training and development to meet individual and team sales goals.
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Account ExecutiveBlack & Decker Jun 1993 - Jun 1996Towson, Md, Us• Responsible for selling and marketing products to national accounts and wholesale distributors in California, Oregon and Hawaii, with annual sales of $5 million, increasing sales volume by 219%.• Account management duties included developing and executing strategic plans, including pricing, product assortment, and customized promotions. • Developed merchandise strategies and promotional plans to maximize sales.• Promoted from Retail Sales Specialist to Account Executive..
Amy Griffin Skills
Amy Griffin Education Details
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Uc San DiegoPolitical Science -
Beaverton High School
Frequently Asked Questions about Amy Griffin
What is Amy Griffin's role at the current company?
Amy Griffin's current role is Senior Marketing Leader | Integrated Marketing, Strategic Partner Development & Demand Generation.
What is Amy Griffin's email address?
Amy Griffin's email address is am****@****ish.com
What schools did Amy Griffin attend?
Amy Griffin attended Uc San Diego, Beaverton High School.
What skills is Amy Griffin known for?
Amy Griffin has skills like Digital Marketing, Advertising, Marketing, E Commerce, Marketing Strategy, Leadership, Online Advertising, Consumer Marketing, Account Management, Management, Digital Direct Marketing, Customer Acquisition.
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