Griffin Engel Email & Phone Number

Grand Rapids, MI, US

Grand Rapids, Michigan, United States

Putting the camping industry's finest reservation system into the hands of those that need it.

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

Responsible for planning advertising campaign strategy, targeting, budgets, and more to ensure a strong marketing and media mix for our regional clients.Support ongoing digital and traditional campaigns to create a level of service and return-on-investment unparalleled in the Midwest.Act as a media agency representative to follow through on client needs.

Create client relationships and campaigns that ensure the highest return on investment when educating, informing, and reaching actionable results with target audiences.Work closely with clients to create strategic digital plans that allow them to achieve their marketing objectives in an online environment.Collaborates internally with a team that maintains.

Bangkok Metropolitan Area, Thailand

Acted as the product champion for the Arbinger Outward Mindset workshop program, brought into APMGroup in 2016. This included creation of the marketing strategy, collateral creation, sales and branding support, knowledge management, and partner support.Designed custom people management, training and leadership proposals for delivery to a wide client base.

Williamston, MI

Created and maintained an online presence for housing rental in the Greater Lansing area via listing sites such as Trulia, Zillow, OffCampusPartners, Craigslist, and local media websitesDrove potential customers to an improved website through trackable email marketing campaigns based on student and community demographicsDesigned and updated the Renaissance.

East Lansing, MI

Oversaw a staff of eight account executives who delivered consultative advertising sales to businesses and organizations both nationally and in the East Lansing community, resulting in over $175,000 of revenue over the course of four monthsPersonally executed local promotions to bring in $15,000 in sales, generate positive feedback and increase business.

East Lansing, MI

Helped manage a list of 25 collegiate newspapers’ web management services, including new business prospecting, invoicing, marketing, and client relations.Led marketing promotions for the newspaper and worked with businesses locally and around the country to acquire in-kind or media sponsorships.Founded an in-house social media management service for local.

East Lansing, MI

Achieved success in a sales capacity at The State News by selling over 16,000 dollars’ worth of advertising space over a three month period.Was nominated for Best Sales Pitch at the College Media Business and Advertising Managers convention in 2015.Worked with a list of over 150 clients using solution selling to help grow local business.

Greater Grand Rapids, Michigan Area

Aided customers in finding quality sporting goods to match their needs.Worked with management to create merchandising displays to appeal to consumers.

Greater Grand Rapids, Michigan Area

Shadowed the agency’s account manager and account planner.Purchased promotional materials for marketing events.Created social media accounts for the agency to manage.

Contacted Michigan State alumni to fundraise for campus programs and update the university database.Raised over $4,000 for Michigan State University programs and activities.Reached top fundraising ranks at MSU within the first two weeks and recognized as the most successful new employee to the program.

Bachelor'S Degree, Advertising

Activities and Societies: Outdoor's Club -- MSU Quidditch Team -- MSU Student Co-Operative Specialization in Natural Resource Recreation

Education record

Activities and Societies: Yearbook, Theater, Freshman and JV Soccer, Freshman Basketball