Build and manage strong relationships with key accounts in the Hollywood area to build brand identity and sales movement.

•Consult on and implement effective marketing strategies to communicate company changes to specific audiences, enhancing the understanding of complex products for the general consumer.•Spearhead the creation and direction of informative marketing videos, company overviews, individual product demonstrations, and industry topics. Responsibilities include end-to-end video production, from script writing, shooting and editing.•Develop compelling social media content, mailers, and email assets to spread awareness to new audiences and interact with existing client & subscriber base.•Orchestrate collaborative efforts with diverse teams, including the Social Media Manager, CEO, and VP of Operations, to design and execute impactful marketing strategies. •Play a pivotal role in facilitating communication with international teams, ensuring the translation of marketing content for cultural appropriateness and relevance in diverse markets.

•Spearhead the revitalization of email marketing campaigns, resulting in a 25% improvement in the average email engagement rate.•Leverage a robust database of 10,000+ subscribers, tapping into 19+ years of loan data from the company’s Point Calyx database for targeted and personalized email marketing initiatives.•Oversaw campaigns that propelled a significant surge in Google traffic, which increased customer reviews from 2 to 50+. •Craft dynamic marketing campaigns that harnessed industry trends and timely news, strategically garnering referrals and fostering community goodwill. Deploy a multi-channel approach, including social media content, emails, and mailers.•Assume the role of Lead Administrator in transitioning from the old Pulse IT email marketing and leads system to the new platforms such as Aduvo & Mailchimp. Responsibilities include compiling contact lists, porting and revitalizing old email campaigns using new available capabilities.•Lead quarterly team meetings with senior staff members, driving collaboration by preparing a comprehensive schedule of topics, taking meticulous minutes for recap, and actively fostering brainstorming sessions for new marketing ideas and industry trends.

•Innovate and design compelling marketing assets, including standing banners, business cards, product inserts, patches, and tags, aimed at educating potential customers and elevating the brand's image and presence.•Directly report to the Chief Product Officer (CPO), providing valuable insights and strategic consultation for upcoming product launches, emphasizing both functionality and branding.•Conducted a thorough brand audit to identify and rectify strategy inconsistencies, leading to a more refined market approach. Spearheaded the creation of new company mission and vision statements, along with a compelling motto.•Act as the face of the brand at prominent events such as the St. Petersburg boat show and sailing regattas. Manage booth setup, oversee inventory, handle order taking and tracking, and actively engage with customers.

•Spearhead a comprehensive redesign of the Center's merchandise portfolio, catering to diverse preferences in apparel types, designs, and gender considerations.•Oversee the creation and acquisition of promotional apparel, digital content, photography, and media, enhancing the visual representation of various programs and events.•Collaborate with a team of both young and senior-level instructors to redesign and modernize the adult beginner course experience. Introduced high-quality digital presentations, engaging student manuals sent before courses, and hands-on activities in the classroom. Achieved outstanding customer feedback and a high member conversion rate in routine classes.•Coordinate collaborations with different vendors, fostering partnerships to enhance merchandise offerings, media production, and overall operational efficiency.•Provide strategic consultation to the Executive Director and Sailing Director, contributing insights to improve program offerings and streamline event organization.• Scripted, and acted in promotional video content, serving as grant pitches, educational advertisements, and onboarding videos for new members. These videos contributed significantly to fundraising and member engagement and retention, providing valuable information in an engaging format. • Manage merchandise and registration operations for regattas, ensuring smooth and efficient processes.•Attained the U.S. Sailing Instructor Level One Certification, reflecting dedication to professional development and expertise in sailing instruction.

•Conducted tasting demonstrations, embodying the essence of high-end wine and spirit brands, showcasing extensive knowledge of each client’s brand, industry practices, and processes.•Demonstrated exceptional sales and interpersonal skills, educating potential customers and fostering brand engagement.•Initiated the creation of personalized marketing materials for brands, contributing to a comprehensive library stored with High Spirits for future employee use in potential brand dealings.•Studied winemaking, brewing, and distillation independently to accurately showcase background knowledge to audiences, enhancing the overall quality of tasting demonstrations.•Represented prestigious brands such as The Prisoner, Casa Noble, Mi Campo, High West, etc., reinforced their image and presence in the market.

• Crafted captivating social media content for a dedicated following of 1,500+, collaborating directly with and reporting to the CEO. Applied a creative touch to video and picture content, aligning with the company's vision of cultivating a younger consumer base and appeal. • Orchestrated impactful promotional events in collaboration with college student associations, strategically enhancing brand awareness and engagement with the college demographic. Secured sponsorship of the University of Florida Surf Club’s regional surf competition King of Clubs and successfully showcased the brand reinforcing Atoll's presence in the community. • Took an active role as a brand ambassador, representing Atoll at various events to personally educate potential customers on product attributes and convey key brand selling points.