Griffin Roberts Email and Phone Number

• Orchestrated the migration of marketing systems during the shift to Shopify for the site and app platforms, collaborating closely with product and engineering. Actively participated in planning, implementation, and QA to meet tight deadlines within a 5-month timeline. This project played a pivotal role in supporting marketing channels with $50 m+ annual budgets🔑 Key Systems: Web and App Tracking (JS tags, S2S, MMP), CRM, Product Feeds, Affiliate Attribution, Data Privacy• Maintained technical integrations of marketing partners across affiliate, paid search, display, CTV, SEM and PLAs, encompassing product feeds, CRM lists, browser and S2S tracking, app tracking, and marketing APIs• Developed and implemented reporting structures and KPIs using SQL and Excel, powering daily reports and supporting ad hoc testing.• Consulted for legal and privacy teams to establish and maintain CCPA/CPRA privacy compliance and consent for ad tracking, ad targeting, ad serving, CRM list inclusion• Worked closely with channel stakeholders to understand new/existing technical capabilities and strategize testing

• Grew marketing channel 350% to $25m+ annual budgets across display, paid social, in-app, PLA/SEM and CTV to drive performance in branding, traffic, email acquisition, first purchase, retention, app install, and churned user campaigns• Launched 20+ new partner tests across low and high-funnel KPIs, coordinating legal and tech compliance processes, as well as implementing Javascript conversion tracking tags, CRM lists, product feeds, and marketing APIs🔑 Key Partners: Google, Meta, TikTok, Bing, Criteo, Pinterest, The Trade Desk, FlashTalking, RTB House• Implemented and analyzed incrementality tests, disproving initial hypothesis and resulting in marketing mix shifts improving remarketing ROI by 23% while increasing scale by 63%• Developed cohort of LTV metrics for email acquisition campaigns, proving value to increase campaign scale 301% while only increasing CPA 4.2% leaning into higher LTV channels• Utilized SQL and Excel to create 20+ template queries, 100+ ad hoc reports, and 15+ daily reporting dashboards

Scottish pipe band snare drum instructor for Northwest Junior Pipeband in Shoreline WA teaching beginners between ages 8-18.

Duties included: Copywriting, SEO, SEM, organic/paid social, outbound marketing.

Gathered information about what it takes to run a trade show in China, ultimately focusing on the social media aspect required. Research done in both English and Chinese.