Ali Griffiths Email & Phone Number

My remit as Head of Social at DS included:+ Growing and optimising our social traffic footprint+ Managing and maintaining video revenue across Facebook, Twitter, Youtube, Snap & Site+ Overseeing commercial social and video projects from ideation, through editing and publishing+ Developing and maintaining overall social strategy and tone of voice+ Granular reporting and analysis suited to stakeholders at varying levels at DS and Hearst+ Monitoring and acting on… Show more My remit as Head of Social at DS included:+ Growing and optimising our social traffic footprint+ Managing and maintaining video revenue across Facebook, Twitter, Youtube, Snap & Site+ Overseeing commercial social and video projects from ideation, through editing and publishing+ Developing and maintaining overall social strategy and tone of voice+ Granular reporting and analysis suited to stakeholders at varying levels at DS and Hearst+ Monitoring and acting on emerging social trends, and behaviour among our competitor set+ The daily management and operation of all channels (FB, TW, IG, TT)+ Line managing our video team and working with a network of freelance editors Show less

London

As Social Editor at DS I worked closely with our entire editorial team to manage, commission, and create engaging content across all platforms.

London, United Kingdom

As social media manager I was part of a team responsible for the growth and daily management of all Culture Trip's social platforms (Facebook, Instagram, Twitter and Pinterest).

My role at Unruly involved close collaboration with the rest of our Marketing team, as well as Commerical, Insight and Design departments.- Developing and own overall customer engagement and retention strategy globally- Developing and execute a global social media strategy- Analysing CRM data and NPS scores- Applying customer personas to grow accounts- Creating custom collateral for key accounts- Creating landing pages and email campaigns to grow our accounts-… Show more My role at Unruly involved close collaboration with the rest of our Marketing team, as well as Commerical, Insight and Design departments.- Developing and own overall customer engagement and retention strategy globally- Developing and execute a global social media strategy- Analysing CRM data and NPS scores- Applying customer personas to grow accounts- Creating custom collateral for key accounts- Creating landing pages and email campaigns to grow our accounts- Partnering closely with the Senior Events Manager and Local Marketing Directors Show less

As Senior PR & Content Executive my responsibilities included;- Managing and editing our company blog- Pitching and conceiving bylines relating to Unruly and our unqiue dataset and tools.- Prepping our exec and founding team for national media interviews- Scheduling and producing content for Unruly's social media profiles- Producing collateral (case studies and whitepapers)

London, United Kingdom

After completing a short internship at Unruly I was taken on as a permanent member of the Content & PR team.

Cornwall

Cornwall

Master'S Degree, Journalism

Bachelor'S Degree, English Literature & Philosophy Joint Honours, 2.1

Activities and Societies: Redbrick Student Paper/Website

Education record