Directs and optimises diverse commercial revenue lines, including digital, sponsorship, and partnerships, resulting in substantial growth across all streams. Leads efforts to unify organisational vision, strategically re-positions the business as a true multi- media provider, fostering improved brand perception and expanded market share. Innovatively implements marketing strategies aligned with strategic objectives, brand positioning, and values, fostering increased audience engagement and significant growth of the subscriber base.Key Achievements:• Developed and aligned commercial objectives with the business strategy, ensuring a cohesive approach to achieving overarching goals.• Influenced a transformative shift in organisational culture towards a more commercially focused, multi-media business model, fostering adaptability and innovation.• Successfully implemented a sales proposition founded on the business's core strengths and a robust market differentiation strategy, resulting in enhanced market positioning.

Management consultancy roles helping organisations improve commercial and sales performance, focussing on:1. Market strategy2. Operating model and structure3. Sales management and operations4. Sales performance and productivity5. Recruitment, training and retention

Spearheaded the delivery of an impressive multi-million pound annual revenue budget through the strategic management of four primary Out-of-Home (OOH) channels: National Rail, London Underground (TFL Contract), National Bus, and Digital platforms. Regional management of the ‘North’ sales division, overseeing large field-based sales management and account manager/director team. Key role in the national strategy to drive top-line revenue, market share and profit of the direct sales division; and active member of the EML board.Key Achievements:• Achieved a noteworthy 3.5% year-on-year top-line revenue growth across the North business in 2017 compared to 2016, demonstrating consistent financial success.• Spearheaded a quarter-one performance in 2018, achieving a remarkable 3% year-on-year revenue growth.• Accelerated financial milestones by achieving 62% of the 2018 annual budget by May 1st, underscoring adept financial management and strategic planning.• Implemented ‘business universe’ database for regional territories, identifying market size, current penetration levels and business development opportunities. Established new client conversion targets to deliver key account growth, increased market share and delivery of top-line revenue budget.

Orchestrated multi-million pound revenue generation across 16 newspaper titles and 13 digital platforms, delivering a substantial profit contribution, showcasing adept financial management and strategic acumen.Spearheaded a team of 130 full-time employees across three offices, with direct oversight of seven department heads forming the Senior Management Executive team, demonstrating effective leadership and organisational skills.Led long-term strategic planning of the North London division, aligning with Newsquest Group objectives and ensuring compliance with legal and statutory requirements.Key Achievements:• Exceeded profit in Q1 2016 by15%; driven by strong top line revenue performance and cost efficiencies.• Digital revenue year on year growth of 28%; with digital revenue as a proportion of total revenue increasing to 25%.• Re-organisation and distribution of free title portfolio centered on targeting key mosaic profile groups and retail footprint within each territory, enhancing the sales proposition, competitive edge and increasing annual contribution by £150k.• Orchestrated a successful restructuring of the editorial function, aligning with the Newsquest subbing and planning strategy of implementing centralised hubs, demonstrating strategic foresight and operational optimisation.• Implemented cutting-edge sales management tools through the introduction of the 'Regional Sales Kit Bag', providing salesforce with enhanced marketing collateral, sales pipeline tracking , journey boards and mosaic profile data, enhancing sales efficiency, effectiveness and increasing ROI per FTE.

Led the commercial management of a diverse portfolio comprising 10 newspaper titles and digital platforms in mid and South Essex, contributing to a successful operational strategy within the Newsquest (Essex) Executive Team. Further responsibility for the implementation and management of a centralised Classified and Recruitment function across the Essex region, centred on providing digital solutions to local SMEs.Demonstrated effective leadership in optimising revenue generation, driving business growth, and fostering collaboration within the organisation, establishing a solid foundation for sustained success; culminating in the promotion to the position of Publishing Director (North London) in 2015.