I started my career as an Orientalist, studying languages and cultures, but soon realized that marketing was a better fit for me. I completed my MBA, learned digital marketing, and have been in the field for over five years. I now work across paid social, PPC, SEO, and branding to help businesses grow and connect with their audiences.
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Head Of Digital MarketingEasypayYerevan, Am -
Performance Marketing ManagerEasypay Oct 2023 - PresentYerevan, ArmeniaI lead efforts to optimize ROI and drive growth through targeted PPC and social media campaigns, execute data-driven strategies across Google Ads and other digital platforms, conduct in-depth A/B testing, optimize ad spend, monitor KPIs, collaborate with cross-functional teams, analyze campaign performance, and deliver actionable insights to senior management. -
Head Of Digital Marketing DepartmentDefinme Jul 2022 - Sep 2023Yerevan, ArmeniaI hired and guided key marketing staff members, led a team to create and execute strategies that drove growth and brand visibility, hired and guided key marketing staff members, developed tailored digital marketing approaches, managed PPC, SEO, and social media initiatives, built optimized websites, analyzed market trends, collaborated with cross-functional teams, monitored KPIs, and delivered performance reports to senior management. -
Digital Marketing And Seo ManagerAab Construction Mar 2022 - Aug 2023Yerevan, ArmeniaI provided digital marketing and SEO services for AAB Construction on a freelance, part-time basis, managing website SEO, strategizing PPC campaigns, monitoring social media for brand growth, leveraging Google Analytics for insights, optimizing paid ads, and delivering performance reports to the Marketing Head. -
Senior Digital Marketing ManagerMaskex Global Dec 2021 - Sep 2022Yerevan, ArmeniaI developed and executed comprehensive strategies, led and mentored a team to achieve top performance, managed PPC, SEO, and social media campaigns, collaborated with cross-functional teams, analyzed market trends, implemented data-driven decisions, delivered reports to senior management, stayed updated on industry trends, and drove innovation and creativity to achieve exceptional results. -
Digital Marketing ManagerEasypay Dec 2021 - Aug 2022Yerevan, ArmeniaAfter leaving I continued to contribute on a freelance part-time basis for several months -
Digital Marketing SpecialistEasypay Jul 2021 - Dec 2021I developed and implemented targeted strategies, managed and optimized PPC campaigns, executed SEO techniques, crafted social media content, analyzed data from Google Analytics, collaborated with cross-functional teams, delivered performance reports with actionable recommendations, stayed updated on industry trends, and continuously sought innovation and improvement in our digital marketing efforts. -
Marketing Account ManagerSmartbet Jul 2020 - Jun 2021Yerevan, ArmeniaI built and maintained client relationships, drove marketing strategy, ensured successful campaign execution, established communication channels like Telegram, developed chatbots, coordinated cross-functional teams, monitored performance, analyzed data for insights, stayed updated on industry trends, and pursued continuous improvement and growth for the company. -
Sales And Marketing ManagerWhisper Armenia Mar 2020 - Jul 2020Drove revenue growth, crafted marketing & sales strategies, and built strong client relationships to boost brand presence and profitability.Unfortunately, I had to leave the role due to the impact of COVID-19 on the tourism industry. -
Customer Support SpecialistDigitain Armenia Sep 2018 - Dec 2019Skilled in delivering high-quality assistance, resolving customer issues, and maintaining positive client relationships across multiple communication channels. -
Smm IntershipProdigi Jun 2019 - Aug 2019YerevanLearned the basics of social media marketing, developed key marketing skills, and assisted the team in completing several projects. -
Online Marketing Manager InternAlternative Creative Network Llc Apr 2019 - May 2019YerevanLearned the key elements of online marketing. -
Farsi Language SpecialistRosgosstrakh Armenia Feb 2018 - Sep 2018Used and developed my Farsi skills by answering calls and messages from international clients.
Grigor Hakobyan Skills
Grigor Hakobyan Education Details
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Business Administration And Management, General -
Faculty Of Oriental Studies
Frequently Asked Questions about Grigor Hakobyan
What company does Grigor Hakobyan work for?
Grigor Hakobyan works for Easypay
What is Grigor Hakobyan's role at the current company?
Grigor Hakobyan's current role is Head of Digital Marketing.
What schools did Grigor Hakobyan attend?
Grigor Hakobyan attended Public Administration Academy Of The Republic Of Armenia/ Հհ Պետական Կառավարման Ակադեմիա (Paara), Yerevan State University.
What skills is Grigor Hakobyan known for?
Grigor Hakobyan has skills like Customer Service, Sales, Customer Relationship Management, Marketing, Management, Leadership, Coaching.
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