Grigor Hakobyan

Grigor Hakobyan Email and Phone Number

Head of Digital Marketing @ EasyPay
Yerevan, AM
Grigor Hakobyan's Location
Yerevan, Armenia, Armenia
About Grigor Hakobyan

I started my career as an Orientalist, studying languages and cultures, but soon realized that marketing was a better fit for me. I completed my MBA, learned digital marketing, and have been in the field for over five years. I now work across paid social, PPC, SEO, and branding to help businesses grow and connect with their audiences.

Grigor Hakobyan's Current Company Details
EasyPay

Easypay

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Head of Digital Marketing
Yerevan, AM
Grigor Hakobyan Work Experience Details
  • Easypay
    Head Of Digital Marketing
    Easypay
    Yerevan, Am
  • Easypay
    Performance Marketing Manager
    Easypay Oct 2023 - Present
    Yerevan, Armenia
    I lead efforts to optimize ROI and drive growth through targeted PPC and social media campaigns, execute data-driven strategies across Google Ads and other digital platforms, conduct in-depth A/B testing, optimize ad spend, monitor KPIs, collaborate with cross-functional teams, analyze campaign performance, and deliver actionable insights to senior management.
  • Definme
    Head Of Digital Marketing Department
    Definme Jul 2022 - Sep 2023
    Yerevan, Armenia
    I hired and guided key marketing staff members, led a team to create and execute strategies that drove growth and brand visibility, hired and guided key marketing staff members, developed tailored digital marketing approaches, managed PPC, SEO, and social media initiatives, built optimized websites, analyzed market trends, collaborated with cross-functional teams, monitored KPIs, and delivered performance reports to senior management.
  • Aab Construction
    Digital Marketing And Seo Manager
    Aab Construction Mar 2022 - Aug 2023
    Yerevan, Armenia
    I provided digital marketing and SEO services for AAB Construction on a freelance, part-time basis, managing website SEO, strategizing PPC campaigns, monitoring social media for brand growth, leveraging Google Analytics for insights, optimizing paid ads, and delivering performance reports to the Marketing Head.
  • Maskex Global
    Senior Digital Marketing Manager
    Maskex Global Dec 2021 - Sep 2022
    Yerevan, Armenia
    I developed and executed comprehensive strategies, led and mentored a team to achieve top performance, managed PPC, SEO, and social media campaigns, collaborated with cross-functional teams, analyzed market trends, implemented data-driven decisions, delivered reports to senior management, stayed updated on industry trends, and drove innovation and creativity to achieve exceptional results.
  • Easypay
    Digital Marketing Manager
    Easypay Dec 2021 - Aug 2022
    Yerevan, Armenia
    After leaving I continued to contribute on a freelance part-time basis for several months
  • Easypay
    Digital Marketing Specialist
    Easypay Jul 2021 - Dec 2021
    I developed and implemented targeted strategies, managed and optimized PPC campaigns, executed SEO techniques, crafted social media content, analyzed data from Google Analytics, collaborated with cross-functional teams, delivered performance reports with actionable recommendations, stayed updated on industry trends, and continuously sought innovation and improvement in our digital marketing efforts.
  • Smartbet
    Marketing Account Manager
    Smartbet Jul 2020 - Jun 2021
    Yerevan, Armenia
    I built and maintained client relationships, drove marketing strategy, ensured successful campaign execution, established communication channels like Telegram, developed chatbots, coordinated cross-functional teams, monitored performance, analyzed data for insights, stayed updated on industry trends, and pursued continuous improvement and growth for the company.
  • Whisper Armenia
    Sales And Marketing Manager
    Whisper Armenia Mar 2020 - Jul 2020
    Drove revenue growth, crafted marketing & sales strategies, and built strong client relationships to boost brand presence and profitability.Unfortunately, I had to leave the role due to the impact of COVID-19 on the tourism industry.
  • Digitain Armenia
    Customer Support Specialist
    Digitain Armenia Sep 2018 - Dec 2019
    Skilled in delivering high-quality assistance, resolving customer issues, and maintaining positive client relationships across multiple communication channels.
  • Prodigi
    Smm Intership
    Prodigi Jun 2019 - Aug 2019
    Yerevan
    Learned the basics of social media marketing, developed key marketing skills, and assisted the team in completing several projects.
  • Alternative Creative Network Llc
    Online Marketing Manager Intern
    Alternative Creative Network Llc Apr 2019 - May 2019
    Yerevan
    Learned the key elements of online marketing.
  • Rosgosstrakh Armenia
    Farsi Language Specialist
    Rosgosstrakh Armenia Feb 2018 - Sep 2018
    Used and developed my Farsi skills by answering calls and messages from international clients.

Grigor Hakobyan Skills

Customer Service Sales Customer Relationship Management Marketing Management Leadership Coaching

Grigor Hakobyan Education Details

Frequently Asked Questions about Grigor Hakobyan

What company does Grigor Hakobyan work for?

Grigor Hakobyan works for Easypay

What is Grigor Hakobyan's role at the current company?

Grigor Hakobyan's current role is Head of Digital Marketing.

What schools did Grigor Hakobyan attend?

Grigor Hakobyan attended Public Administration Academy Of The Republic Of Armenia/ Հհ Պետական Կառավարման Ակադեմիա (Paara), Yerevan State University.

What skills is Grigor Hakobyan known for?

Grigor Hakobyan has skills like Customer Service, Sales, Customer Relationship Management, Marketing, Management, Leadership, Coaching.

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