Digital Marketing Associate
Current1. Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads 2. Created social media content 3. Repurposed content to expand the company’s social media and online presence in an efficient way 4. Developed a hashtag strategy to improve the reach of our content 5. Designed and created PPC lead generation campaigns on multiple social media platforms 6. Created an optimized landing page to increase conversions for PPC campaigns 7. Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend 8. Created optimized copy for landing pages and PPC ads to increase conversion rates 9. Designed a lead generation strategy that increased leads10. Optimized a lead generation strategy that increased leads11. Optimized the company’s emails that increased open rates and conversion rates12. Used automation tools to set up an automated outbound lead generation campaign13. Set up and managed a CRM from scratch14. Created and optimized an email workflow with if/then triggers to optimize leads through the marketing funnel15. Created copy for the lead generation messaging16. Utilized social media channels and group pages to find and prospect potential leads17. Provided customer service support to guide prospects into our marketing funnel Increased sales18. Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs19. Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes20. Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication 21. Increased website traffic via inbound marketing tactics including blog and infographic creation22. Established partnerships with industry experts to help further the company’s online presence
