Alexander Grigorov has had extensive experience in the online and traditional marketing. His career, spanning nearly 25 years, has been highlighted by his holding various marketing positions with the Bulgarian largest automotive, IT and financial institutions and an unique online travel technology company.He is excellently versed in business and marketing insight with the ability to ascertain and analyze business needs and forecast goals. A business visionary that is up for challenges to achieve better performance and to establish highly successful new business initiatives and ventures.Specialties: Marketing strategy, Interactive Marketing, Web Analytics, Organizational behaviour, branding, marketing financial services, Bank card marketing, negotiations, trasnformation of business needs and requirements into actionable items and solutions, people management.